Lattice

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Account-based Marketing: It’s Time to Flip

Lattice

The topic is taking over events, webinars, blogs, social media. Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. And it should be at the top of your mind too. ABM is the hot topic among B2B marketers right now.

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

Our Data Cloud covers financial, social media, firmographic, website, technology, and news sources. In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. Identify who is Actively Looking on the Web.

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A Lattizen Year in Review – Top Content

Lattice

We also created and published over 90 blogs and 10 ebooks. It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. Read more in this blog to learn why intent data matters for marketers.