Everything Technology Marketing

AUGUST 1, 2010

One of the questions is asking participants to select the biggest challenges B2B marketers face when it comes to social media. Not surprising considering that the right metrics and goals associated with social media are still evolving. Here is a summary of the top-5 challenges the survey identified so far (n = 253).

Social Media 100

Social Media Customer Surveys Social Marketing B2B Marketing 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”?

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Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

JULY 17, 2013

If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. All of these lead to more web visitors through social media and SEO. Typically blogging is used to achieve the first goal of content marketing – drawing visitors in.

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Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 100

Everything Technology Marketing

DECEMBER 1, 2010

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. The 10 Most Popular Blog Posts (by number of re-tweets) 1 - 5 Steps to B2B Marketing Success (100) 2 - The Brave New World of B2B Marketing - Are You Ready? (98)

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B2B Marketing B2B Social Media Customer Surveys 100

Everything Technology Marketing

JANUARY 31, 2012

And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. Thank you for following and contributing to this blog.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

OCTOBER 14, 2009

Welcome to the new blog "Everything Technology Marketing". As the title suggests, this blog will be about topics that are relevant and interesting to marketing professionals in high-tech industries - from software and IT to clean energy technologies. Sure there are already tons of blogs on marketing but few with a B2B technology focus.

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Planning Marketing Management Analysis Social Media 100

Everything Technology Marketing

JANUARY 1, 2011

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100