DiscoverOrg
AUGUST 10, 2016
” For additional tips and tricks to improve your cold calling efforts, check out our blog on preventing cold calling objections. Reach out to us below in the comments or on social media to keep the conversation going. What tips for cold calling do you have?
DiscoverOrg
AUGUST 14, 2018
Each step along that path requires an individualized experience – you wouldn’t want to send case studies to someone who doesn’t even know you exist, just as you wouldn’t want to send an informational blog to someone deep in the buying process. Understanding your account’s position in the customer journey can help craft your strategy.
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DiscoverOrg
AUGUST 14, 2018
Each step along that path requires an individualized experience – you wouldn’t want to send case studies to someone who doesn’t even know you exist, just as you wouldn’t want to send an informational blog to someone deep in the buying process. Understanding your account’s position in the customer journey can help craft your strategy.
DiscoverOrg
MAY 23, 2018
Is someone who has read one of your blogs a “qualified lead”? How about if they read 10 blogs? What if they read one blog and attended a webinar? What about one blog, one webinar, and one ebook download? Other activities, such as reading a blog, should get a lower score. So let’s start there. Kill ‘em dead.
DiscoverOrg
MAY 8, 2018
Social media metrics. Look for information that is publically available, such as a CEO’s quote in a press release, a blog post by a senior executive, a datasheet published by your prospect about their new product, news about their competitors – or any trigger events. Intent data includes: Web search history. Time on page.
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