Crimson Marketing

AUGUST 8, 2013

With so many social media platforms and options it can be a confusing choice. Social media is a great free resource, and it is worth exploring all of your options. Does your company have a blog, podcast or YouTube series? Social Media Examiner ). But how and where do you promote your big announcement?

Buzz 100

Buzz Product Social Media Network Marketing 100

Crimson Marketing

MAY 1, 2015

The Buying Process is More Social. Social media influence is to the B2B buyer. Social media strategy has evolved to include social selling as a core competency for successful B2B sales, and continued customer engagement, nurturing and prospecting. Vendor blogs. ” 2. .” Search engines.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. Not to mention, LinkedIn can drive traffic to your website and blog.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

AUGUST 29, 2013

The thought leadership of others can spur great ideas for your own blog posts and marketing messages. Social Media Today ). Image: Courtesy of Blue Fountain Media . LISTEN FIRST. Take a step back to see what your audience is talking about is the first step in creating great content.

Content 100

Content Thought Leadership Marketing Mix Viral Marketing 100

Crimson Marketing

JUNE 27, 2013

Images: Courtesy of Britannica and Wix Blog. BADMarketing Bad Marketing branding marketing fail social media viral marketing' When Pepsi changed their old logo for Pepsi Max to a new one… … there was an unexpected parody that came forth: Is anyone else wondering how many people know that Pepsi Max is a diet beverage?

Viral Marketing 100

Viral Marketing Social Media Marketing Social Marketing 100

Crimson Marketing

JULY 25, 2013

Their domain may have your brand in the title, or might even own your social media name, passing everything off as your business. These alerts will keep you informed with news articles, blog posts, reviews and fraudulent use of your brand name right in your inbox daily. Image: Courtesy of OMG Reporter.

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

JANUARY 3, 2014

Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. Those seeking solutions to their problems can easily find them by surfing the web, reading blog posts, and engaging with users on social media. The thing is, so do your buyers.

Social Marketing 100

Social Marketing Marketo Social Networks Network Marketing 100

Crimson Marketing

FEBRUARY 5, 2013

Here are just a few: Don’t: Substitute a social media page for a website. Do: Ask some of your best customers to share their positive reviews, whether written or via video, to use on your social media pages, company blog, and website to establish credibility for your business. Read the full article here.

Banners 100

Banners Mobile Marketing Social Media Video Marketing 100

Crimson Marketing

OCTOBER 8, 2013

57% of companies have acquired a customer via their blog. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. 4 in 5 social media users want to connect with brands on Facebook . 82% of consumers like reading relevant branded content. Newsletter . White Papers.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

MAY 18, 2015

You have likely read blog posts explaining how to establish thought leadership in 10 Easy Steps or other such nonsense. Your competitors are likely pumping out blog posts and e-books to establish thought leadership. Originally published on Social Media B2B. It comes down to creativity.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

APRIL 16, 2015

search, social media, events, thought leadership). “Use microcontent (tips, stats, quotes) for social, then compile into blog posts, eBooks, newsletters, presentations. Conversely, break large content down into microcontent and repurpose: eBook to blog posts, videos to images, blog posts to presentations.

Top of Funnel 100

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100

Crimson Marketing

JUNE 3, 2013

Are you optimizing your social platforms, blogs, email campaigns, etc to get your message across to your audience? Corporate Marketing channel marketing content marketing marketing concepts marketing message marketing solutions social media targeted marketing' Optimize content for multiple channels.

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

OCTOBER 14, 2014

How will we sleep at night knowing that we missed that viral Buzzfeed blog? That’s nearly half of the day scrolling through viral photos on social media, laughing at shared videos between friends, reading critical reviews of a restaurant and scanning through that blog on pop culture. So is content shock for real?

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

APRIL 21, 2015

The proliferation and speed of unstructured data via blogs, news websites and social networks is now such that potential buyers passively receive information (or in some cases misinformation) about your products and your competitors’ products well before someone from your sales team ever has the chance to interact with them.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

APRIL 14, 2015

Metrics are standards of measurement: Activity measures – number of new blog posts or the number of events, and the associated hard and soft costs of those activities. Output measures – website traffic, social media engagement, and event participants. This is wrong, because they are not the same. .

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

OCTOBER 9, 2013

” The best content for relationship building include: Blog posts. Guest blog posts. Social media posts. As long as they stay on trend, they will continue to be a key player and necessity for your social content strategy. Image: Courtesy of Virally Blog. Email newsletters. PowerPoint presentations.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

” The best content for relationship building include: Blog posts. Guest blog posts. Social media posts. As long as they stay on trend, they will continue to be a key player and necessity for your social content strategy. Image: Courtesy of Virally Blog. Email newsletters. PowerPoint presentations.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

DECEMBER 18, 2013

Social media: Social marketing marketing budgets will double over the next 5 years. Email: Email with social sharing buttons increase click-through rates by 158%. B2B companies that blog generate 67% more leads than those that don’t. Marketing teams will spend $135 billion on digital marketing collateral.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

SEPTEMBER 24, 2013

Social media. What’s the best channel for you? Let’s break this down into two categories – Inbound and Outbound. Inbound: Content Marketing. Landing pages. Outbound: Email Marketing. ” Which of these channels have been successful for you in the past?

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

Social media. What’s the best channel for you? Let’s break this down into two categories – Inbound and Outbound. Inbound: Content Marketing. Landing pages. Outbound: Email Marketing. ” Which of these channels have been successful for you in the past?

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. Knowing what they want from each channel is half the battle, says Atri.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 26, 2014

Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . Across the board, high growth firms used online tools and techniques at a higher rate than average firms.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

NOVEMBER 18, 2013

Your blog posts, podcasts, and articles can be turned into eBooks, webinars, SlideShares, etc. Your content should be available on your website, your social media channels, in direct marketing pieces, marketing campaigns, and more. Repurpose, repackage, and recycle. You can take small content and turn it into a larger offering.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

AUGUST 4, 2015

Engagement – Engage potential customers on social media, a blog, or your company website. Originally published on LinkedIn Marketing Solutions Blog. Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing. Image: Courtesy of Photobucket.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

DECEMBER 9, 2013

You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies. Here are the top B2B social media trend predictions for the coming year: Social Media Accountability. Visual content will take over blogs and social sharing platforms.

Social Media 100

Social Media Trends Media B2B 100

Crimson Marketing

AUGUST 16, 2013

Social Media Examiner ). Corporate Marketing Other Interesting Topics competition in marketing how to use social media marketing mix marketing target market social media communications social media networking blog social media networks to market strategy what is market strategy'

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

NOVEMBER 4, 2013

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! Why should B2B companies invest in social media? 69% increasing traffic.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

JUNE 6, 2013

4: social media. #5: Include more images, infographics and videos on your websites, landing pages, blogs, and social media platforms. Which social platforms do they use most? Social media isn’t about advertising messages, it’s about building relationships and engaging. .

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100

Crimson Marketing

SEPTEMBER 10, 2013

Key statistics per social media network: LinkedIn - . 82% of daily bloggers have acquired a customer from a blog. 59% of SEO professionals rate blogging as one of top inbound marketing strategies. 43% of businesses have acquired a customer through LinkedIn. Google Plus - . Other interesting facts - .

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Crimson Marketing

AUGUST 13, 2013

Corporate Marketing Infographics branding competition in marketing create brand creative agency how to use social media marketing mix marketing target market social media communications social media networking blog social media networks to market strategy what is market strategy'

Marketing Mix 100

Marketing Mix Curation Advertising Agencies Paid Search Agency 100

Crimson Marketing

APRIL 27, 2015

The top 5 most popular ways companies use content marketing are: social media (excluding blogs), thought leadership sharing in articles, in-person events, e-newsletters, and case studies. . Companies are using content marketing to help with risk mitigation, lead generation, lead nurturing, and lead scoring. Source: Marketo.

Allocation 100

Allocation Planning Advertisements Advertising 100

Crimson Marketing

OCTOBER 7, 2013

57% of companies have acquired a customer via their blog. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. 4 in 5 social media users want to connect with brands on Facebook . 82% of consumers like reading relevant branded content. Newsletter . White Papers.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100

Crimson Marketing

OCTOBER 21, 2013

Social media networking. Blog/forum spam. Get Quality Links. Create authoritative content people want to read. Examine competitor backlinks. Post as a guest on high-ranking sites. Reclaim your brand by linking where you’re mentioned. Google Authorship. Influences your page rank. All of your authors need Google+ profiles.

Long Tail Marketing 100

Long Tail Marketing SEO Marketing & Strategy Domain 100