Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

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Social Media Enterprise Management Work Management Tips 132

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. His website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch. You need to be distinctive.

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Social Media Media BtoB Webinar Metrics 80

Biznology

AUGUST 22, 2016

I am so proud to join the digital marketing experts who contribute to this blog. This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. Where does social media strategy live?

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Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. Pretty neat.

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Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

MARCH 11, 2014

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Don’t Freak Out. Are You Chilling Out?

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Social Media Media Forrester Training 80

Biznology

MAY 6, 2015

the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Southwest Airlines took to social media touting how they are now the only U.S. Before the Internet and Web 2.0,

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Social Media Media Web 2.0 Public Relations 80

Biznology

AUGUST 9, 2019

Well, whether you’ve hit rock bottom of your writing or you’re at your peak – the blogging burnout is a reality for all of us. Perhaps you haven’t the slightest clue what your next blog post will be about, and the posting schedule is judging you from your to-do board. It is the Mayor of Blogging Burnout Town. That voice?

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Tips Opinions Youtube Blogger 106

Biznology

DECEMBER 31, 2013

Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. What are you about outside of social media marketing and digital PR? Photo credit: Wikipedia.

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Social Media Media Work Management Marketing Management 80

Biznology

JULY 10, 2014

If you consume news via social media streams, you could be led to believe that there are no mid-tones anymore: you are pro-life or pro-choice, creationist or evolutionist, Heat or Spurs, Bush or Obama, Dilma or anti-Dilma, Neymar or Messi. Social media, in its early Web 2.0

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Social Media Media Web 2.0 Long Tail Marketing 80

Biznology

AUGUST 25, 2014

Walmart also has a big social media presence. Here are 10 lessons on Walmart’s social media strategy for every business. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation.

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Social Media Media Marketing & Strategy Blogger 80

Biznology

SEPTEMBER 16, 2013

Because DataSift is the poster child of the stratification of the social media listening market. If you still think that social media listening is all about Radian6, it’s time to look again. Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.]

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Social Media Marketing Management Media Salesforce.com 80

Biznology

FEBRUARY 11, 2014

Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. What defines you?

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Social Media Media Youtube Curation 80

Biznology

DECEMBER 10, 2013

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. You need to make everything easy, too.

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Social Media Media Tips Ideal Customer Profiles 80

Biznology

AUGUST 4, 2014

Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. The post Maximize your social media marketing with Twitter’s new analytics appeared first on Biznology. Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard.

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Social Media Analytics Social Marketing Media 80

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Have us do the work for you with a LinkedIn profile makeover, blog copywriting, audience expansion, and LinkedIn marketing campaigns. Where’s Judy’s story?

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Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

OCTOBER 15, 2014

Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Social media is made up of the people you’re doing business with now, your current sales channel, your past successes, and your future prospects. In other words, how much is too much? Yes you should.

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Social Media Webinar Metrics Media Ad Building 80

Biznology

JUNE 27, 2011

Social media is like that. You might tweet, you might blog, you might watch YouTube. You might use social media, but that doesn't mean that you know how to manage your organization's use of social media. They might not know the four steps every organization should take to succeed in social media.

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Social Media Media Wikipedia Youtube 80

Biznology

MAY 19, 2014

22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. Recent Google algorithm changes underscore how SEO and social media are inextricably linked. 20% say pay per click (source: SiteProNews ).

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Social Media SEO Media Youtube 80

Biznology

OCTOBER 10, 2016

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. These sales professionals challenge common practices, thoughts and approaches.

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Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Even more, the content-creation for content marketing can trend-surf as well.

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Social Media Social Marketing Media Planning 80

Biznology

DECEMBER 30, 2015

I want to be a thought leader, but I don’t have time for blogging.”. I hear these objections all the time when speaking to top executives about social media. In short, a social media profile that reflects who you are rather than simply what you do creates a trust foundation that pays off in many ways.

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Social Media Media Thought Leadership Advertising Mediums 80

Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks.

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Social Media Social Marketing Skype Media 80

Biznology

MAY 8, 2012

I don’t want to compare parenting to social media community development and management but I guess I just did. Too many social media marketers don’t communicate with their readership in the sort of flawed, open, and honest voice that is more common in radio and on television.

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Social Media Media Blogger Television marketing 80

Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.

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Social Media Media Internet Marketing Blogger 80

Biznology

MARCH 6, 2012

There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. Nothing seems like the right approach.

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Social Media Media Lock-In Wikipedia 80

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. Because, if your social media efforts are effective, people are going to come to your brand’s website. to a brand.

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Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

MAY 5, 2014

Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. The post What’s wrong with search and social media marketing?

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Social Media Search Marketing Social Marketing Media 80

Biznology

MARCH 17, 2014

Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2 ). Why did you get into social media?

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Social Media Media Social Networks Ideal Customer Profiles 80

Biznology

APRIL 15, 2014

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Maybe you set up your LinkedIn profile years ago. Are you sure?

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Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

AUGUST 20, 2012

That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007.

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Social Media Media Social Networks Wikipedia 80

Biznology

MARCH 26, 2015

Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014.

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Social Media Media Viral Marketing Television marketing 80

Biznology

JULY 16, 2013

What’s more, the more you can fill in your past on your blog the greater the number of pages that Google will be able to index about you. To put this in context, my blog, Because the Medium is the Message , has 9,491 blog posts as of last count. know about you. So, you only have a couple-dozen? I couple-hundred?

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Social Media Media Internet Marketing Google 80

Biznology

DECEMBER 12, 2011

As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don’t understand, it isn’t one culture–it seems as though every kind of social media has developed its own culture around editing content.

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Social Media Wikipedia Media Transparency 80

Biznology

MAY 21, 2013

I know I promised a comprehensive HOWTO in last week’s blog post, Your social campaign needs 1000x followers but I was spending time with NPR over the weekend, as heard through WAMU 88.5FM here in DC, and TED Radio Hour came on, titled “Giving It Away” so I had to discuss this instead this week. celebs.gather.com).

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Social Media Social Marketing Media Trust Marketing 80

Biznology

MAY 23, 2014

” Social media is above all, social, and I never understood why anyone would block comments. I know Seth Godin blocks comments on his blog because he explains that he would feel compelled to answer everyone who posts a comment. The post Is it ever OK to block audience comments in social media?

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Biznology

DECEMBER 16, 2013

CEO’s who participate in social media (Social CEO’s) are seen as better leaders. 66% of C suite executives say it risky to have an unsocial CEO, versus the 49% who says its risky to have a Social CEO. Today, 42% of CEO are social; this is expected to increase by 50% within 5 years.

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Social Media Media Twitter Work Management 80

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Pitch Engine’s job is to make Social Media Release-making as easy-as-possible, tech-free, as possible. Image via CrunchBase. Pitch Engine is a how!”

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