WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

Marketing Insider Group

DECEMBER 18, 2023

If you create a simple 101 blog article, there’s a good chance it won’t be able to compete with the already-entrenched resources online that address the same subject. On the other hand, the ability to provide industry-leading insights as a subject matter expert (SME) has never been more valuable as a marketing tool.

Marketing Strategy 232

Marketing Strategy Marketing & Strategy Work Management Product 232

Parse.ly

MAY 23, 2023

Let’s explore the shift in content and how you can use AI to streamline your SME content process. One of these shifts is the move towards subject matter expert (SME) content. This provides content creators a solid foundation for crafting a compelling blog post or piece of content through other generative AI tools.

Marketing AI 52

Marketing AI SME Tools Content 52

Marketing Insider Group

MAY 18, 2020

This thought leadership best practice is applicable to your corporate blog as well as to individual posts from your aspiring thought leaders. Find ways for your SME to network with these journalists so when they need a quote from an expert, they’ll reach out. Here are my favorite thought leadership research tools and tips.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Contently

MARCH 16, 2023

Some content assets, especially those written for more experienced or knowledgeable target audiences, should have a layer of review from a subject matter expert (SME) to ensure accuracy, which builds brand credibility. With Contently, you can get internal or external SMEs to review content, whether they are a user on the platform or not.

Efficiency 136

Efficiency Design SME Budget Programs 136

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers. Read more best tips: Best blog posts about case studies. Set the purchasing agenda with white papers.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers. Read more best tips: Best blog posts about case studies. Set the purchasing agenda with white papers.

Paper 120

Paper SME Best Practices Case Study 120

Content Standard

MAY 5, 2021

If it’s to convince them to download a case study or a white paper, then it has to weave in the elements of that white paper into the blog post,” Apte explained. Quickly debrief an SME before the interview to make sure they understand the purpose of the call. “Why am I writing this? “What’s new here? .

SME 111

SME Case Studies Paid Search Agency Intent 111

Zoominfo

APRIL 12, 2021

And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice. How do you manage org-wide SMEs’ input and expertise? At the enterprise level, you need robust collaboration software.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

KoMarketing Associates

FEBRUARY 6, 2018

SME Interviews. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions. Blogs and third-party publications which are often critical for link building outreach as well.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Marketing Insider Group

AUGUST 26, 2015

If you write a blog post and no one reads it, did you really write it? Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts (SME) are an excellent reputation-building resources a brand.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

KoMarketing Associates

MAY 26, 2015

I wanted to share a process for one of my favorite solutions, which is interviewing Subject Matter Experts (SMEs). I like this solution because one thirty minute discussion can produce enough content for 3 to 5 blog posts. SMEs can be part of a few different departments depending on the organization’s structure.

SME 120

SME B2B Marketing Planning Content Marketing 120

Industrial Marketing Today

JUNE 25, 2013

My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

SME 60

SME SEO Search Marketing Optimization 60

Zoominfo

APRIL 12, 2021

And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice. How do you manage org-wide SMEs’ input and expertise? At the enterprise level, you need robust collaboration software.

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

DivvyHQ

FEBRUARY 17, 2021

White paper or blog post. Why not both? Technical writers and content marketers dwell in very different worlds. But those worlds are colliding much more frequently these days, especially when a company's audience benefits from highly detailed content on technical concepts, products or services.

Paper 106

Paper Dwell Content Marketing Planning 106

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs).

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Contently

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. “A lot of times the SME is the last person who reviews, but we found that by engaging them early in the planning process, the whole thing went smoother than it normally would.

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

DivvyHQ

SEPTEMBER 23, 2022

Your blog is often the centerpiece of your content marketing offering. Google eats up your fresh content and serves it up to hungry audiences. And continual feeding bears more fruit. But sometimes the well of fresh ideas runs dry.

Content 86

Content Google Creativity Content Marketing 86

Content Standard

NOVEMBER 4, 2021

You can feature SMEs in your content directly with quotes or interviews, transforming their years of experience into actionable advice for your audience. You can also take a more high-level approach to SME involvement by asking them to review your content strategy.

Ad Building 143

Ad Building Brand Identity Branding Content Marketing 143

Animalz blog

NOVEMBER 28, 2023

Skip the Skim: Let AI Digest Research Papers Follow the trail of statistics quoted in most blogs, and they usually lead to one another. Act as an SME Interview Co-Pilot An article about research must cover SME interviews , those primary sources of insights, anecdotes, and expertise.

Marketing AI 78

Marketing AI Research Tactics SME 78

Hubspot

APRIL 28, 2020

This blog post is meant as a basic resource and not a comprehensive guide. Advice from this official government website says if you're interested in the Coronavirus SME Guarantee Scheme you should approach your financial institution for more information. Coronavirus SME Guarantee Scheme — From early April 2020.

Small Business Marketing 91

Small Business Marketing SME Business Paid Search Agency 91

DivvyHQ

FEBRUARY 27, 2020

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

Guidelines 117

Guidelines Content Marketing Marketing Management Planning 117

Seismic

OCTOBER 27, 2020

In these blog posts, we want to show you, not just tell you the difference between good and bad experiences. In our next blog post, learn more about firms that are using technology to deliver best-in-class client experiences. What’s not so clear is how to create a good client experience.

Work Management 52

Work Management SME Service Digital Transformation 52

BOP Design

MARCH 17, 2020

Each of these sections can then be written as a blog or as a case study or as a use case. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! This means starting with a big piece of content – maybe a white paper or guide.

SME 64

SME Content Trade Show Case Studies 64

DivvyHQ

AUGUST 10, 2021

Let’s look at several of the ways to assess your blog posts for content depth. Is your website lacking in-depth content that positions you as the go-to authority in your field? You might want to get on that.

Positioning 98

Positioning Marketing Websites Content Thought Leadership 98

Marketing Insider Group

JULY 18, 2015

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Create content – like blog posts on LinkedIn and your domain – to foster conversation on a current issue or an off-shoot of other thought leadership content. Do you have another SME tip to add to this list? Well, yes and no.

Social Media 100

Social Media SME B2B Thought Leadership Media 100

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Walker Sands

NOVEMBER 14, 2019

For example, maybe you need to have a sourcing call to gather enough background information for a byline or blog post for a client. Regardless of the reason, it’s important all PR pros know how to run an interview to get the information you need without interrogating your subject matter experts (SMEs).

SME 52

SME Tips PR Trigger Marketing 52

Chris Koch

APRIL 9, 2010

A few weeks ago, I wrote a post about how to get others to blog. For them to be successful, we need to help them establish their voices in a blog. We want readers of our SMEs’ blogs to see them as experts. But you can’t establish that authority by putting a link to their LinkedIn profile on the blog. Stop reading.

SME 100

SME Aggregators Blogger Social Media 100

Biznology

MARCH 31, 2017

Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Many SMEs can’t dedicate the time needed for constant production. They understand deadlines, know how to write, and are sticklers for detail. Do that more often.

SME 80

SME Ad Building Copywriting Content 80

KoMarketing Associates

SEPTEMBER 24, 2015

To clarify, when I say “content interviews,” I am talking about one of two things: Formal interview: Q&A with an SME that can serve as its own post or be used in excerpted form to explore a broader theme (Ann Smarty has some great tips for maximizing the value of these types of interviews). Read up on renowned industry blogs, etc.

SME 120

SME Content Marketing Proposals Work Management 120

Content4Demand

OCTOBER 9, 2018

In working with our clients and our own SMEs, we have found these five things can help to improve relationships with these experts and get them excited about participating in content projects. The role of the SME in content creating is to be a specialist, so give them the spotlight and let them shine.

SME 40

SME Content Marketing Planning Content 40

Velocity Partners

NOVEMBER 1, 2023

So, why does the thought of having a one-on-one conversation with an SME make your palms sweat? In this blog, we’re letting you in on what we do to prepare for and conduct SME interviews so we can get the most out of them. Those moments tend not to arrive organically in B2B SME interviews — you need to create them.

SME 82

SME Paid Search Agency B2B Marketing Ideal Customer Profiles 82

Salesforce Marketing Cloud

JUNE 9, 2022

When you connect with the Trailblazer Community , you grow your career alongside experts like Isiah Wint-Rose : “With 10+ years of experience in email and digital marketing, to remain an SME in the space, I find myself regularly turning to Trailhead.” The Trailblazer Blog. ” Isiah Wint-Rose , Email Marketing Analyst.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

Content4Demand

NOVEMBER 6, 2018

Do you how many blogs are written every day worldwide? Did you know there is a real-time blog meter ? Eastern Daylight Time as I write this, and the blog meter is about to hit two million blog posts written today already. Blogs are popular. And 74% share blog posts with their coworkers. It’s 10 a.m.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

Convince & Convert

JULY 21, 2011

He’s the founder of Social Media Examiner , currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert ). In just one year – from a standing start – SME became a multi-million dollar business.

SME 147

SME Google Content Social Media 147