Writing on the Web

JANUARY 21, 2015

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos). The choices for adding features and widgets to your blog can be overwhelming.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

APRIL 8, 2014

Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Here’s how I went from barely awake blog procrastination to publishing this morning. Your brain still has to sort out what’s relevant to your business, your readers, and their challenges.

Internet Marketing 100

Internet Marketing Hubspot Creativity Business Blogging 100

Writing on the Web

JULY 30, 2014

The thing to know about business blogging is that it’s a continual quest to make your blog better. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. Then, take your answers and blog about them. Yes, this might seem odd on a blog, which is writing by definition.

Small Business Marketing 100

Small Business Marketing Business Blogging Lead Scoring Lead Ranking 100

Writing on the Web

DECEMBER 19, 2012

How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients. In fact, a key tactic for SEO ranking is the practice of guest blogging with links back to the author’s site. Provide suggestions.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

FEBRUARY 12, 2014

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. She specializes on the topic of small business tips and resources.

Rules 100

Rules Small Business Marketing Business Blogging Press 100

Writing on the Web

MARCH 24, 2014

Everyone encounters resistance when it comes to blogging, writing, and creative work. A small device was implanted to ensure regular heart beats and give him a little jolt whenever it stops. Resistance hates it when you do that; it makes him feel so small. Ever get stuck? It’s so easy to give in, isn’t it?

Creativity 100

Creativity Blogger Trigger Marketing Business Blogging 100

Writing on the Web

NOVEMBER 25, 2015

Are you writing stories with feeling on your business blog? If your blog post doesn’t resonate emotionally, you can’t do a good job of building relationships, inspiring trust, and moving people into taking action. As I mentioned in my last post , great blog content appeals to people who are both thinkers and feelers.

Content 100

Content Blogger Positioning Business Blogging 100

Writing on the Web

OCTOBER 15, 2014

from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts. I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article.

Social Media 100

Social Media Media Viral Marketing Blogger 100

Writing on the Web

JULY 11, 2013

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Make it easy for your blog reader s to learn more about your solutions to their problems. It uses the YARPP plugin.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

FEBRUARY 10, 2014

After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs. A good blog post title that makes me want to read the full post.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Writing on the Web

AUGUST 26, 2014

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. The ABC’s of Great Blogging. Know your customers : I know content marketing for professionals and small businesses.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

JANUARY 25, 2014

How can you get to be a better, faster blog writer ? Did the job of blogging or writing fall into your lap? Or have you been a professional writer for some time, who’s now transitioned into blogging for yourself or a business? Don’t plan to write all 17 blogs you need for the month in one day. Set reasonable goals.

Tips 100

Tips Blogger Small Business Marketing Planning 100

Writing on the Web

MAY 22, 2013

Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. A guest blogging relationship can be as basic or as involved as you and your guest blogger would prefer.

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Writing on the Web

APRIL 17, 2013

4 Simple Ways to Get More Blog Readers" src="[link] width="231" height="231" title="Is Your Business Blog Sexy? 4 Simple Ways to Get More Blog Readers" /> When it comes to business blogging , many professionals forget that there is more to it than getting information out on the page.

Business Blogging 100

Business Blogging Business Blogger Traffic 100

Writing on the Web

APRIL 23, 2014

One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. Photo essays – Blogging doesn’t have to be all about writing.

Blogger 100

Blogger Small Business Marketing Resources Tactics 100

Writing on the Web

NOVEMBER 13, 2013

Quality blog posts are key to your business getting found on the Web. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. Most professionals and small business owners are told that once or twice weekly is a bare minimum.

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

JUNE 25, 2014

and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? What do you want your blog to do for your business? These are the goals of content marketing , whether with a website or a blog.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

DECEMBER 11, 2013

How do you blog about the Holiday Season – without boring your readers? So what does the holiday season mean for your blog? The holiday season provides a lot of opportunity for keyword-rich blogging. The holiday season provides a lot of opportunity for keyword-rich blogging. Several things!

Small Business Marketing 100

Small Business Marketing SEO Keywords Traffic 100

Writing on the Web

SEPTEMBER 24, 2014

Quality blog posts are key to your business getting found on the Web. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. Most professionals and small business owners are told that once or twice weekly is a bare minimum.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

AUGUST 7, 2013

Want to make money with your business blog ? There are a lot of different ways to use your blog to make money. One of the most common is soliciting blog sponsors who pay a set dollar amount monthly or yearly to write sponsored posts. The blog publisher can negotiate how much to charge for sponsored posts.

Business Blogging 100

Business Blogging Business Small Business Marketing Online Marketing 100

Writing on the Web

OCTOBER 10, 2012

What happens when a business blog is attacked by rude comments from readers? Blogging connects business owners with customers and potential clients in ways that a basic website cannot. One of the best features of a blog is the comment section because it makes it possible for the writer to hear back from readers.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

AUGUST 1, 2012

Too busy to keep up with posting on your business blog? A very smart tactic for small business professionals is to invite guest bloggers. Guest blogging is wise but only if done appropriately. The email is very effective and can be copied by any small business professional as an outreach offer.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

OCTOBER 10, 2012

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. Get started, pick a topic.

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well?

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

JANUARY 23, 2013

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? It’s part of content marketing with blogs, but it can be easier and more fun if you make it so.

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Writing on the Web

OCTOBER 3, 2013

Can you write a blog post and publish in under an hour? There’s usually too much for small business professionals to handle. Here’s how I research, write , add an image, compose a compelling title, and optimize for SEO and publish a blog post in under an hour. How about 20 minutes? That’s my record.

Tips 100

Tips Stats Custom Publishing Business Blogging 100

Writing on the Web

JANUARY 17, 2014

I do… here’s why: I’ve done it before with Content Marketing with Blogs. When I ask them, 9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital form. Do you think it’s possible?

Small Business Marketing 100

Small Business Marketing Planning Intent Social Media 100

Writing on the Web

MARCH 31, 2014

How can you develop more productive blog writing habits ? I know many small business owners who purposely procrastinate on writing and finance tasks they hate. Whatever the task, whether it’s calling up clients and prospects, writing a new blog post, or preparing taxes, a lot depends on your mindset. Think about it.

Tips 100

Tips Product Work Management Marketing Management 100

Writing on the Web

JANUARY 31, 2011

I’m glad to see that there are more agencies focusing on content marketing for small businesses. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs should not be looked at in the traditional sense as corporate communications.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

NOVEMBER 3, 2010

Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

NOVEMBER 1, 2010

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. Blog this on Blogger.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

JUNE 29, 2012

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? This question makes sense because people don’t buy from companies, they do business with people.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 17, 2010

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. Are you using video to promote your business?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 4, 2016

From what I see, many small business professionals struggle with writing compelling newsletter content. If you write about a book you’re reading, then about a movie you saw, and then about how to use your business products and services, without tying them together with benefits to the reader, you are jerking your readers around.

Newsletter 218

Newsletter Content Class Keywords 218

Writing on the Web

OCTOBER 28, 2015

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly. Small fee ($5, $7). Stay tuned!

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

APRIL 10, 2013

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Most businesspeople studied things such as marketing, communication, or business. 3 Tips for Better Blog Writing.

Blogger 100

Blogger Class Small Business Marketing Amazon 100