Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it! Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketing Insider Group

MARCH 11, 2024

This strategy ensures that your website gets indexed as the primary source for the video, enhancing your site’s SEO. Embed the video on your site in a way that complements your content. Create Video Sitemaps For videos hosted on your site, a video sitemap is a roadmap for search engines.

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

DECEMBER 15, 2020

For example, take a look at the blog published by marketing and CRM software company, HubSpot. The audience reading HubSpot’s blog may not immediately be looking for a marketing software solution. This means your site is more likely to come up in searches for keywords related to your business. Everyone loves a good story.

Ad Building 351

Ad Building Content Marketing Branding Brand Identity 351

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. In response to consumer feedback and site data, Coca-Cola made more than 60 tweaks to the site , including adding in sections related to food and music.

Storytelling 163

Storytelling Marketing Websites Social Media Blogger 163

Writing on the Web

MARCH 19, 2015

Do you use story telling on your blog or website ? Storytelling sells and persuades because it’s an innate skill that has evolved over centuries—something we all know how to do. Storytelling sells and persuades because it’s an innate skill that has evolved over centuries—something we all know how to do. So how do you do this?

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Strategic-IC

MARCH 20, 2019

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? With such an overcrowded marketplace, storytelling is an increasingly fundamental part of modern marketing strategies.

Storytelling 75

Storytelling Branding Brand Identity Marketing & Strategy 75

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. For deeper insights on micro-moments, visit this Oracle blog. Storytelling in marketing involves crafting narratives that resonate with the audience.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Marketing Insider Group

MAY 26, 2020

Here are two brand storytelling examples to illustrate the power of opinion. We’re all about data-based storytelling. Storytelling that shows our clients the way to discover a solution to the problems that keep them up at night. Edgy Content Transforms Boring Blogs Into Heroes’ Journeys. So be frank.

Opinions 309

Opinions Content Marketing Lead Ranking Content 309

KoMarketing Associates

NOVEMBER 20, 2013

What were the latest content trends being discussed in blogs and on social media? Despite a number of recent developments , I discovered that one thing has remained constant: At its core, B2B content marketing involves basic storytelling. One Note on Storytelling Originality. Content Marketing Search Engine Marketing Blog'

Storytelling 120

Storytelling B2B Marketing Content Marketing B2B 120

Marketing Insider Group

SEPTEMBER 12, 2023

We can create reports, summaries, and basic blog posts in seconds. The Power of Human-Generated Content The art of storytelling is inherently human. Check out our SEO Blog Writing Service or schedule a quick consultation to learn more about how Marketing Insider Group can help you earn more traffic and leads for your business.

Marketing AI 281

Marketing AI Distribution Content Marketing Content 281

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. It’s really the life blood for a freely available site.

Storytelling 66

Storytelling Mobile Advertising Advertising Agencies Startups 66

Contently

APRIL 20, 2021

Means and Matters just won two Webby Awards for a very good reason: because the incredible content on the site is backed up by the values and actions of Bank of the West. “It was a very bank-y blog,” she explained. Bank of the West is one of the most environmentally friendly banks on earth. There was more to us than that.”

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

Heinz Marketing

SEPTEMBER 21, 2018

By Ollie, the Marketing Performance Mutt… regular contributor to the Heinz Marketing Blog. See my inaugural post “ Storytelling with Data – Starting with Why and How. In August’s blog post , I suggested building Executive Business Review reports with the focus on the Why and How. Tableau: [link].

Storytelling 62

Storytelling Bandwidth Budget Programs Amazon 62

Webbiquity

FEBRUARY 25, 2020

Digital video is effective at increasing website traffic, keeping visitors on your site longer, and generating leads. The post Seven Ways to Create Killer Marketing Videos [Infographic] appeared first on B2B Marketing Blog | Webbiquity. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Webbiquity

JUNE 28, 2022

If you’re tight on funds, one of the most cost-efficient ways to spend your limited marketing dollars is to utilize information you already have to bring more traffic to your site. Researchers found about 80% of people who aren’t happy with the look or experience on a site will head to a competitor’s page.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Marketing Insider Group

NOVEMBER 28, 2022

Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. The best marketers today have moved past just “pushing product” into emotional storytelling. Show ROI, present customer insights, drive innovation, activate your most engaged employee storytellers.

Paid Search Agency 328

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 328

Contently

JULY 2, 2018

If the design of a content site is terrible, people won’t give the words a chance—they’ll perceive it all as low quality. But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. But read Traveler.

Branding 136

Branding Brand Identity Content Advertising Agencies 136

Contently

MARCH 18, 2020

Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Before you pitch, check out the site to see what we’ve published over the years. Before you pitch, check out the site to see what we’ve published over the years. The Lost Art of the Mid-Range Blog Post.

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. They started a blog about their startup journey, including posts like this one, sharing big mishaps that almost cost them big: Image Source.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Hubspot

APRIL 26, 2017

Such tools can increase engagement, on-site dwell time, and social share rates. HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. How to Get Started with Interactive Storytelling. Free Download: 45 Interactive Content Examples to Inspire Your Next Content Project.

Storytelling 78

Storytelling Interactive Marketing Top of Funnel Examples 78

KoMarketing Associates

JANUARY 19, 2022

WordPress is one of the most used site-developing solutions out there, with an estimated 64 million websites currently running on the platform. From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. I work on a small team.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Venture capital firm First Round Capital launched its blog, First Round Review , with the aim of sharing their extensive pool of knowledge and experience with technology entrepreneurs. First Round Review.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. For example, brand storytellers may not care to hear a Goldman Sachs executive wax eloquent on content marketing.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before.

Top of Funnel 154

Top of Funnel Paid Search Agency Branding Brand Identity 154

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. Add to Your Blog. Another place you can repurpose case study content is on your business blog. Case studies can also help boost SEO by adding more valuable content to your site.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

ClearVoice

FEBRUARY 7, 2022

The first 10,000 teens who cruise their way over to the site and order a gauge have an opportunity to use their Michelin-branded tire gauge to win free prizes. Hundreds of responses using the #FriesChallenge hashtag have helped Taco Bell involve their consumers in the storytelling as well as in the success of the product.

Trends 131

Trends Campaigns Planning Trade Show 131

Marketing Insider Group

OCTOBER 21, 2021

We’ve tested a few of these services and haven’t found any that can produce quality blog content or long form articles to anywhere near the level of quality required to rank for search or answer technical or professional thought leadership requirements. But that future may not be far off.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Marketing Insider Group

JULY 6, 2020

Add buttons to your blog posts and other content to make it easy to share on LinkedIn too. The LinkedIn content platform can be a highly effective way to drive traffic to your site, establish a following, generate leads, and build your brand authority. Storytelling. Understand Your LinkedIn Audience. Industry news and research.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. Almost every site scored poorly. Content marketing is really storytelling in a more strategic way. Injecting some humor into your blogs and even occasionally saying words like “suck”. Below are a few of their blogs. How Much Ineffective B2B Content Is Out There?

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. So, to learn more about influencer marketing, check out the following blog posts: 8 Best Practices for Influencer Marketing. Leverage the power of brand storytelling.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Writing on the Web

NOVEMBER 13, 2013

Quality blog posts are key to your business getting found on the Web. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. Storytelling.” In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway?

Content 100

Content Storytelling Hubspot Business Blogging 100

Zoominfo

SEPTEMBER 26, 2018

If you’re new to employer branding, today’s blog post is for you. But in today’s hyper-connected world of social media and review sites, word-of-mouth travels fast. You can use this information to create a short video of your marketing team working together or a blog post that explains the value of collaboration in the workplace.

Ad Building 250

Ad Building Branding Brand Identity Zoominfo 250