Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging? Despite a few eulogies written about it, a guest blogging strategy continues to offer benefits any subject matter expert wants: Raising your profile as a thought leader.

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Biznology

APRIL 28, 2017

Is it blogging? Yes, my client tried to blog. No, I didn’t say, “hire a freelancer to blog for you,” or “blog less frequently.”. What I did say was, “stop blogging.” Every recording was spot-on for his target audience and provided tremendous value. And in this case, it wasn’t blogging. Like this post?

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. Check 'em out, below. Help Scout.

Design 101

Design Examples Best Practices Microsite 101

Trade Press Services Newsletter

JUNE 1, 2023

Sign up for email newsletters, mailing lists, blogs and news alerts. Many social listening tools monitor mentions across the web, including blogs, forums, news sites and other online publications. It’s also how you can spot your competitors’ shortcomings and turn them into your successes. Get on the VIP List.

Analysis 130

Analysis Comparison Keywords Case Study 130

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Contently

OCTOBER 5, 2020

Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. But what if we were thinking about them the wrong way?

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Webbiquity

MARCH 15, 2022

Consideration: The buyer uses information from your site and the web to decide if your brand has what they need, and belongs on their short list. It will be hard to optimize your site and marketing for conversion without the right information. You Keep Your Site Forms Simple. It should be clear and easy to spot.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. The #1 organic result is ten times more likely to receive a click compared to a page in the #10 spot. How are your blog articles ranking? The issue grows even more acute.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Marketing Insider Group

FEBRUARY 22, 2021

Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Rank well for a few blogs, earn the traffic from them, and Google will be more likely to include more of your URLs in the results for higher competition keywords. On that note, avoid linking to low-quality sites on your own page too.).

Domain 334

Domain Long Tail Marketing Content Keywords 334

B2B Marketing Traction

JANUARY 20, 2015

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. In this workshop, you will learn how to blog, what makes a successful blog, and how to get results from your blog. Blogging blog consultant' Who Should Attend?

Consulting 100

Consulting Marketing Mix Planning Tactics 100

seo.co

APRIL 6, 2021

Ads have the stigma of being seen as pushy or salesy, so instead, producing blogs, social media posts , and emails that engage with users on a real level are becoming more prevalent. Trying to fit a blog into an Instagram post won’t have much success. Blogs tend to be their own unique animal when it comes to content marketing.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Writing on the Web

NOVEMBER 7, 2012

Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way. Read other blogs.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Marketing Insider Group

NOVEMBER 14, 2022

MIG provided high-quality articles and blog posts that augmented Contract Logix’s internal writing. The company concluded that the best way to get the story out was via content marketing and embarked on a strategy that heavily relied on informative and persuasive online articles and blog posts. And it continues to grow.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Optinmonster

DECEMBER 20, 2023

It’s like having a map where X marks the spot for SEO treasure. If your site is just starting, skip adding your domain. If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” Once, while researching for a OptinMonster’s blog, I focused on informational and commercial intent.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Zoominfo

AUGUST 17, 2021

Elsewhere, we’ve classified the prospects that visit your site into six high-level categories. Now that you’ve integrated your conversational marketing with HubSpot, how do you get those high-quality leads from your site to your sales team in real time and generate more pipeline? Deliver Personalized Content to Leads.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. From technical skills to more trendy, interesting points, CMI has your back with their blog posts. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Top Rank Marketing

APRIL 22, 2024

AI and machine learning algorithms are very good at spotting trends in large data sets. For example, the algorithm might detect a pattern that 75% of people converted after going to a particular page on your site, then receiving a specific series of follow-up offers. Where AI really shines in marketing is in data analysis.

Lead Ranking 60

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 60

Hubspot

JULY 19, 2018

So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Real Estate Blogs Every Realtor Should Read in 2018. CRE Online Blog. Gathering leads, real estate marketing and personal branding, and even training opportunities -- Keller Williams’ Blog has it all. The BiggerPockets Blog.

Lead Scoring 90

Lead Scoring Lead Ranking Peer-to-peer Curation 90

Digital B2B Marketing

JANUARY 24, 2013

We have all seen the lackluster corporate blog. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. This blog doesn’t develop an audience.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Writing on the Web

MAY 22, 2014

Content marketing through blogging is like playing tennis. Is your blog like my tennis, a hit or a miss? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. I know people who blog like that. Blogging for your business doesn’t work that way.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Contently

JUNE 14, 2022

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. And then, possibly out of nowhere, that ranking drops dramatically—and with it, your site traffic begins to fall. Then, check whether your ranking returns to its original spot or close to it.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

Valasys

MARCH 5, 2024

Define search terms If you do not know what the popular search terms are, you can do nothing in terms of site optimisation. Create a blog page This allows you to post blogs on a weekly basis, inserting the top search terms, which helps Google to see the site. How do you find out?

Google 40

Google Marketing Websites Business Marketing Agencies 1 40

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. We kicked off 2019 with our SEO predictions and looking back, I think we were pretty much spot on. Here’s some of our favorite blog posts from other marketers this past year. How To Use Content Marketing for Your Local Business.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Contently

MARCH 14, 2023

.” If you want to turn SEO into your personal cash cow, you need quality content – plus you’ll need to follow some SEO recommendations to set your site apart from competitors. Find the Sweet Spot Between Content and Context Google and other search engines reward original content.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Top Rank Marketing

MARCH 27, 2024

Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP). Site reputation abuse (parasite SEO): High authority websites that host third-party content with little editorial oversight can expect to be affected.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Salesforce Marketing Cloud

NOVEMBER 21, 2023

With AI-generated summaries, you can brief your mobile workers on past service interactions, asset history, offers, and communications before they even arrive at a job site. AI can make recommendations for upgrades, replacements, or maintenance from new customer data collected on site.

Work Management 105

Work Management Service Cross-Selling Training 105

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

BOP Design

FEBRUARY 3, 2023

However, in this blog, let’s take a few steps back and take a high-level look at your upcoming B2B website design project. You can connect it to Google Search Console and see what users were searching for when your site showed up. Do you have a blog right now? Think about your users Sounds pretty basic, right?

Planning 103

Planning Marketing Websites B2B Paid Search Agency 103

Content Marketing Institute

MARCH 1, 2018

What would you do with a blog that averaged 150,000 monthly views? Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets.

Planning 98

Planning Top of Funnel Allocation Branding 98

Contently

APRIL 4, 2023

If it’s in the top three spots on Google, and the content is evergreen, there’s no need to update. But getting more out of your existing content marketing resources means challenging anything that is detrimental to the site visitor’s user experience (UX) and the reader experience (RX).

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Stevens & Tate

NOVEMBER 18, 2022

This is an easy issue to address: place your phone number on every page of your site in a location where it doesn’t overwhelm the entire page, but where it’s easy to spot. A huge percentage of your website’s visitors are likely browsing your site on their smartphone. Add click-to-call options.

Marketing Websites 94

Marketing Websites Tips Generation Mobile Advertising 94

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. B2B Personal and Consulting Blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Contently

JULY 27, 2021

They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. Personal finance guides popped up on lifestyle sites. But their secret sauce was content. And tons of bloggers began offering their budgeting hacks.

Brand Identity 124

Brand Identity Branding Content Education 124

ConvertKit

MAY 14, 2021

We think one spot rises above the rest, though—your own website. If you already have a site set up, adding an ecommerce tool to help you sell your ebook is actually pretty simple. Compare that to selling an ebook on your own site. You have to decide where to sell it. No fancy coding or bespoke payment processor required.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101