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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

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The edited podcast is made available on their Podbean site, but Jane knows this is just the beginning of the journey for the material from this one event. Within 60 days they can offer the case study on their site and in nurture programs sent to prospects. The artwork from the podcast program will be used in the blog article.

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PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

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Original Content Attracts Twitter Followers. Click to start at this point — Matt’s company has more than 18,000 Twitter followers. They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. Twitter: @mattheinz.

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PowerViews with Kyle Porter: How Can You Sell If You’re Always On?

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They’re on social media so that you don’t always have to be. There’s no silver bullet in sales, he said, but one of the biggest mistakes people make is to create content — a blog, a slideshow, a video interview — and not share it wisely and effectively on social media. Has one of your prospects changed jobs? Don’t Always Be On.

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10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015

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The hybrid salesperson will emerge, and they will be technically, culturally, socially, and skillfully diverse and astute. It is expected that 85% of buyer-seller interactions will happen online through social media and video. Customers will not need a field salesperson to come on-site for a long lunch followed by a golf game.

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The Problem with Inbound Leads - A Sales Rep's Perspective (& Solution)

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The webinar was called, "The Future of Social Media." Which is relevant when you''re selling social media management software. Think about who uses social media management software? But, who wants to watch a webinar on the "Future of Social Media"? Just about anybody curious in the social media industry.

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PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

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She also writes the MarketingProfs "Daily Fix" blog. ” Social Media: Less About Lead Gen and More About Creating Relationships. But I also think that social in my mind is part of the process. ” She adds, “I see social tools as being more nurturing tools than anything else. They’ll never convert.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

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He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. A simple example is a lot of the sites are these consumerized IT products that are being built in the Valley today.