Put The Phone Down – I’m Not Ready
ANNUITAS
JULY 16, 2015
According to a 2015 blog post by Forrester analyst, Lori Wizdo , B2B Buyer Journey Mapping Basics , 74% of buyers report conducting half of their research online before buying offline. Buyer is one of several from the organization seeking information/active on your site (a buying committee is actively seeking information).
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