sites 
Act-On
SEPTEMBER 26, 2023
These sites have high credibility with search engines. These pages often list resources, and if your site isn’t listed, it’s a great opportunity to pitch inclusion. A great strategy for landing these links is pitching related blogs and podcasts. Blogs and podcasts with high domain authority get many pitches.
ClearVoice
AUGUST 28, 2023
They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.
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Marketing Insider Group
MAY 18, 2020
This thought leadership best practice is applicable to your corporate blog as well as to individual posts from your aspiring thought leaders. On social media sites, you have the opportunity to build a community by sharing more than just your own content. Here’s an example of my attempt at finding time to guest blog at G2 and CMI.
KoMarketing Associates
FEBRUARY 6, 2018
SME Interviews. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions. Site architecture (SEO properties and best practices like tagging, URLs, etc.). Content marketing (content types, social media tactics, etc.).
Contently
AUGUST 5, 2020
Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. MD Financial measures content success in three buckets that map to the stages of the funnel: Site Traffic and Engagement (top): visits, views, and time spent with content, with an emphasis on organic traffic.
Biznology
MARCH 31, 2017
Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Many SMEs can’t dedicate the time needed for constant production. Customized SEO copywriting trainings typically have a site audit and consultation component.
KoMarketing Associates
JULY 26, 2018
For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand. Don’t forget things like site search, support forums, and live chat logs that help understand what people are asking on your site. Take advantage of any real-life resources available.
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