Remove sites
article thumbnail

6 Things All SMB Websites Need to Succeed

Sharpspring

What exactly do SMB websites need to include in order to best help boost your business? Your site’s specific function will, of course, depend somewhat on your industry and marketing strategy. So, how can you make sure that your small business’s site is effective? Align the site structure with the buyer’s journey.

SMB 63
article thumbnail

How to Create a Lead Generation Strategy for SMBs

Zoominfo

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated. 11 Steps to Build an SMB Lead Generation Strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Channeling Buyer-Based Experiences in SMB

Tony Zambito

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere.

SMB 100
article thumbnail

Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?

SmartBug Media

At an SMB level, there may be one decision maker who has a budget and can quickly sign on with your product or service. At an enterprise level, you may need more documents to help gain buy-in from other team members, even though that may be completely unnecessary at an SMB level. Different personas and decision-making team.

SMB 67
article thumbnail

MindMatrix: A Unique Marketing Automation Platform for SMB

NuSpark Consulting

Paul: How does this translate to the SMB market? They may not need all of the functionality of a robust marketing to sales automation platform but there are some basic elements that can make any SMB successful. The uniqueness of our product is combining marketing and sales activities all on one unified platform.

article thumbnail

6 Effective tools for SMB that integrate with your existing SaaS

Biznology

You know analytics are important for assessing your efforts to drive traffic to your site or blog. The post 6 Effective tools for SMB that integrate with your existing SaaS appeared first on Biznology. Analyze Analytics. Sometimes you just need the smartest integrations to stay ahead of the pack and be the most productive.

SMB 80
article thumbnail

The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Venture capital firm First Round Capital launched its blog, First Round Review , with the aim of sharing their extensive pool of knowledge and experience with technology entrepreneurs. First Round Review.