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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

4/9 I’ve written almost 2,000 blog posts. appeared first on B2B Marketing Blog | Webbiquity. ” No mention of Twitter. Second, as noted in this post on how B2B marketing on Twitter is changing , B2B SaaS companies are abandoning the platform at a geometrically increasing rate. 4/7 World’s Best Dad.

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When You’re Focused on Upstream, What do You Measure?

Vision Edge Marketing

Measures such as open and clickthrough rates, website traffic, Marketing generated qualified leads, and qualified lead-to-deal ratio are examples of downstream measures. You can use the SIC database to determine the total number of mid-market companies who meet these criteria, and data for the average run rate for this type of widget.

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Best Twitter Tips, Tools and Tactics of 2009, Part 1

Webbiquity

Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. Twitter in B2B – a Velocity Slideshare by The B2B Marketing Blog. How exactly did Dell generate so much revenue by Twittering?

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Go beyond the high-level demographics of SIC/NAICS codes and company size. Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. I mean dig deeper than just the demographics like company size, job title, SIC code etc. > Oh, we need content, okay let’s just copy & paste from our old marketing collateral.

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13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? How can you generate more organic search traffic? Business Blogging: Five Reasons You Have No Readers by Spin Sucks. Simple—but not easy.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The technology appears useful at both ends of this spectrum. Among other stuff.