WriteSpark

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Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120
article thumbnail

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120
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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

For example, high growth firms focus more on blogging (with a rating over 7), where average growth firms focus on blogging about half as much (with a rating about a 3). SEO and web analytics were among the techniques experts use most and rated the most effective, with blogging and usability testing not far behind.

article thumbnail

How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

For example, high growth firms focus more on blogging (with a rating over 7), where average growth firms focus on blogging about half as much (with a rating about a 3). SEO and web analytics were among the techniques experts use most and rated the most effective, with blogging and usability testing not far behind.

article thumbnail

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120