The Point

JULY 30, 2020

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. Don’t assume that people reading individual posts are navigating from the main blog.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

OCTOBER 31, 2012

If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. From Your Blog: 10 Tips for Higher Blog ROI.” In just 18 minutes, you’ll learn: • How to leverage your blog for lead nurturing and customer marketing …. •

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

The Point

MARCH 29, 2012

Want a simple way to have your corporate blog show measurable results? If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. As with driving subscriptions (#1, above), it takes more than a row of sharing icons (Like, Tweet, +1) on your blog to get people to spread the word. Share this blog!

RSS 100

RSS Paper Case Study Case Studies 100

The Point

SEPTEMBER 15, 2015

Key findings from the survey include: • Technologies considered most crucial to marketing success were Content Marketing, SEO, and Marketing Automation. Asked which technologies they projected would have most importance in the next 12-18 months, respondents also named Lead Lifecycle/Attribution Reporting and Predictive Analytics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Tactics 100

The Point

SEPTEMBER 20, 2010

Improve your blog. Does your corporate blog contribute to overall marketing ROI in a measurable way? A blog should be the centerpiece of your social media strategy. It should contribute significantly to overall search traffic and SEO rankings. Here are some ideas to consider: 1. First, it should be generating sales leads.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100