Sales Engine
MARCH 10, 2016
When starting a rant blog about the Anaheim Angels, Noah Lemas had no idea that it would fundamentally alter his career path into content marketing and search engine optimization. “We We all come into SEO from different paths, and I’d like to say mine was unique, but it’s not,” he said. “My Q: How important is having a blog?
Sales Engine
SEPTEMBER 11, 2015
The role of Search Engine Optimization (SEO) has changed substantially over the last 10 years. SEO today only rewards good content. If you’re sending people to sites that are really not very good, but you’ve sent them there because of SEO tricks, then people are not going to come back to your site. They sell advertising.
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Sales Engine
SEPTEMBER 18, 2015
Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. Don’t start with the intent to maximize SEO, end with it. Do you see why this is a marketing strategy and not an SEO strategy?)
Sales Engine
MARCH 28, 2016
I did a blog post on how we identify what we call them Icebergs, Eagles, Burps and Fizzes based on how the search engines pick them up and run with them. Now that we have changed to an SEO-guided content marketing strategy, we’ve seen a substantial uptick in actual qualified leads. What are the questions they are asking?
Sales Engine
OCTOBER 1, 2015
So because SEO is much more complex calculation for B2B than B2C, you have to think about web traffic and conversions differently, and in accordance with the overall sales process. Was it a value-added offer in a blog? Have they just started looking for a solution or are they down to vendor selection? Increased web traffic.
Sales Engine
FEBRUARY 11, 2016
Hubspot cites direct and indisputable correlation between the number of Blog Posts that a company creates and the number of inbound leads that they receive. Promoting it through consistent execution of campaigns , both outbound and inbound, leveraging its blog, email, SEO optimized landing pages, and social media.
Sales Engine
FEBRUARY 11, 2016
Hubspot cites direct and indisputable correlation between the number of Blog Posts that a company creates and the number of inbound leads that they receive. Promoting it through consistent execution of campaigns , both outbound and inbound, leveraging its blog, email, SEO optimized landing pages, and social media.
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