Marketing Craftmanship

FEBRUARY 24, 2016

You can gain reliable insight into the current state of law firm blogging from two recent market research studies: According to the ABA’s Legal Technology Report, less than 1/3 of all law firms have a blog, and most of those are large firms. And nearly 1/3 of CLOs do not read blogs at all. You have no blogging strategy.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100

Marketing Craftmanship

FEBRUARY 14, 2013

Can This Blog Affair Be Saved? Here’s a sad letter from the Marketing Craftsmanship mailbag: Dear Marketing Guy, I’ve fallen out of love with my Blog and I need your advice. A company Blog had everything I was looking for in social media. It would drive SEO. My competitors all had Blogs, and I needed one.

Merchandising 100

Merchandising Thought Leadership Promotion Social Media 100

Marketing Craftmanship

MAY 13, 2020

Many have blogs featuring content that most visitors neither read nor comment on. Very few companies seem to monitor website analytics, and even fewer understand the complex world of SEO. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Ranking Lead Scoring 130

Marketing Craftmanship

JULY 1, 2013

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Marketing Craftmanship

JULY 4, 2011

Marketers are best served by focusing on improvement of their SEO capabilities. Establishing a Facebook page, Twitter account or company blog represents an obligation to dedicate the financial resources, appropriate skills and senior level attention necessary to make social media a strategic marketing asset.

Social Media 100

Social Media Social Marketing Word of Mouth Media 100

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all Avoid being overly self-promotional.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

AUGUST 19, 2011

Although they understand the potential marketing and SEO value of those website functions, companies often lack the motivation, resources or raw material to supply them with new, relevant, engaging content on a consistent basis.

Thought Leadership 100

Thought Leadership Paper Press Case Study 100