Digital B2B Marketing

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. The problem is, Google+ Brand Pages are not the ticket to SEO success. Brand pages for SEO benefit have three key challenges: Developing an audience. Yes, it certainly can.

Google 100
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The Real Challenge for B2B Content Marketers

Digital B2B Marketing

Your organization was on board when it was cheap, when you could drive results with thoughtless blog posts slammed out in 10 minutes or created by an offshore SEO company. Content was part of SEO, social or a crazy skunkworks company blog experiment. Content was a supporting element only.

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Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Participate in the Content Community Your company does not exist in a vaccuum, get out and comment on blogs and articles, join forums, and publish on other sites. If you regularly share via Twitter, consider Twylah also. Think Twylah.

Google 100
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Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Participate in the Content Community Your company does not exist in a vaccuum, get out and comment on blogs and articles, join forums, and publish on other sites. If you regularly share via Twitter, consider Twylah also. Think Twylah.

Google 100
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Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Finding Tweets using Twitter Search For a small site or blog, the better solution is to search for your domain using Twitter Search.

Twitter 100
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15 People Every B2B Marketer Should Follow On Twitter

Digital B2B Marketing

B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media. B2B Marketing Traction blog. President of Competitive Advantage Marketing Inc, which extends companies’ marketing reach and revenue streams. Dara Schulenberg @dschulenberg. Ross Graber @RossGraber. Rick Segal @MrBtoB. Your Turn.

Twitter 100
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8 Tips for Evaluating B2B Online Advertising Opportunities

Digital B2B Marketing

Use SEO Analysis Information normally considered in an SEO analysis can also be useful for evaluating publishers. Page Ranks of 4 or below are generally smaller sites (like my B2B Digital Marketing blog), regardless of what the media kit may indicate. Established media properties generally have a Google Page Rank of 6 or higher.