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14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Blogging has gone from eccentric to essential. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Internet users.

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Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts)

Webbiquity

The launch date of the “first blog” depends on how you define it, but 1998 marked the first known instance of a blog on a traditional news site. The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

A powerful keyword tool that will display for any website (so you can track your own sites as well as competitors’) the top ranking keywords in both organic and paid search, along with organic rank, rank changes, and keyword volume trends. Showcase reviews: Kissmetrics, MarketingLand, Comms Axis, StoreYa Blog. 1) SEMrush.

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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Share this on del.icio.us.

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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief. The post 10 Keys to Building Success-Filled Long-Term Consulting Relationships appeared first on B2B Marketing Blog | Webbiquity. But as noted above, no one can be good at everything.

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

Q&A websites: This is another place to find potential leads. Remarketing: When prospects land on your website but leave with taking any conversion action, you can keep your brand in front of them using retargeting ads. Find out what your website visitors are looking for by using polls or surveys. Conclusion.