The Point

MARCH 25, 2016

Use SEM to generate incremental leads outside of your target list. Consider a 4-week paid search (SEM) campaign leading up to the date of the Webinar. Leverage social media to extend the reach of your campaign.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

SEPTEMBER 20, 2010

Improve your blog. Does your corporate blog contribute to overall marketing ROI in a measurable way? A blog should be the centerpiece of your social media strategy. Make SEM work harder. There are fewer still who do SEM well. Here are some ideas to consider: 1. First, it should be generating sales leads.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

JANUARY 29, 2015

This interview originally appeared in the RingLead blog , and is posted here with permission. (AN) Historically, we haven’t done a lot of pure display advertising (outside of SEM and retargeting) for our B2B clients because it’s been tough to make the CPL numbers pencil out. AN) Hello, Howard. HS) Content is everything these days.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

DECEMBER 12, 2014

Similarly, my earlier blog post also suggested that external links (to the advertiser’s home page, for example) may lower conversion rates by providing an “escape route” that is contrary to the desired action, namely having the visitor complete a registration form.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

MAY 30, 2023

Webinars and white papers can be reinvented as infographics, checklists, blog posts, even video. Rather than cut back on paid search (SEM) budget arbitrarily, look for keywords, ad groups, and campaigns that generate a bunch of clicks (and thus cost money) but few conversions. Make your blog work harder.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

SEPTEMBER 20, 2016

For the complete interview, see the TechnologyAdvice marketing blog. HS) SEM (paid search) is one. I’ve seen very few companies, at least on the B2B side, manage SEM in-house effectively. Reposted with permission. (TA)

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Point

FEBRUARY 16, 2017

Sometimes this is because different groups “own” different campaigns (the Web team owning SEM , for example) and so those programs tend to be managed independently. You could extend the campaign even further by repurposing the analyst report into a Webinar, a blog post, an infographic, etc. An email campaign here.

Campaigns 223

Campaigns Email Marketing Banner Ads Work Management 223