Remove search
article thumbnail

PPC for B2B: How to Choose Your Agency

Envy

For example, there’s no way a PPC agency can achieve optimal results without an engaged client that’s supplying the agency with valuable content including blogs, eBooks, whitepapers, events, etc. You’ve got to decide if your chosen agency really has what it takes. PPC needs content – and there’s no other way to spin that one.

PPC 91
article thumbnail

PPC for B2B: How to Choose Your Agency

Envy

For example, there’s no way a PPC agency can achieve optimal results without an engaged client that’s supplying the agency with valuable content including blogs, eBooks, whitepapers, events, etc. You’ve got to decide if your chosen agency really has what it takes. PPC needs content – and there’s no other way to spin that one.

PPC 88
article thumbnail

26 A/B Testing Examples to Inspire Your Next Test

Convert

HubSpot: Site Search Feature. HubSpot ran an A/B/n test to see what will get people to engage more with their site search tool. Hypothesis: If the site search bar is more visually prominent with the right placeholder text, people will interact with the tool more and it will lead to a higher blog lead conversion rate.