Scoop.it

APRIL 21, 2022

To an outsider, blogging seems like the perfect way to make money. Of course, to make a significant amount of revenue from a blog, you need to achieve a baseline threshold of popularity, which can be difficult, considering the amount of competition that you face. Not all blogs or blog topics have the potential to become popular.

PPC 94

PPC Traffic SEO Keywords 94

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

ClearVoice

DECEMBER 26, 2018

If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. let us introduce you to 11 of this year’s top blog posts. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). We’re not offended.), We feel your pain.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Marketing Insider Group

MAY 23, 2017

It turns out blogging continues to be the true blue way to get qualified leads. But, the blog may be your best bet for generating worthwhile leads. A recent Search Engine Journal survey asked over 230 digital marketers – the SEO specialists, […]. Nothing Beats a Blog appeared first on Marketing Insider Group.

Sales Qualified Leads 176

Sales Qualified Leads High Quality Lead Leads Lead 176

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). Consumers Start on Search Engines. You Can’t Control Placement.

Social Media 363

Social Media Media Business Custom Publishing 363

Webbiquity

MAY 30, 2023

But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” ” 5) Social media is most popular, but search is most important. Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Marketing Insider Group

MARCH 2, 2021

You can analyze your website, blog, landing pages, social media, downloadable content, and any other content you own. Improve search visibility for new topics. Your goals could focus on traffic, leads, search engine rankings, and anything else that will help you improve your content marketing strategy and achieve better results.

Analysis 329

Analysis Top of Funnel Work Management Lead Scoring 329

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. Table of Contents Why don’t blogs convert? How to increase content conversion rates How to write an engaging blog post Blog engagement metrics to keep an eye on Customers Also Ask Skyrocket content conversions with ClearVoice Why don’t blogs convert?

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Writing on the Web

SEPTEMBER 30, 2015

How are you doing on your business blogging strategies for 2015 ? I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. Simple tweaks might be all you need to get your blog over the hump to becoming a key traffic and lead driver.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. First-party data can be collected through customer surveys, lead generation forms, email marketing , chatbots, and more. Brands are competing against one another to reach the same audience pool.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. We broke down how we perform PPC audits and shared how to use this approach to get your paid search campaigns under control. Here’s some of our favorite blog posts from other marketers this past year. The Real Cost of Cheap SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Marketing Insider Group

JANUARY 31, 2023

Partnering with a Digital Full Service agency offers tightly coordinated campaigns that touch on all marketing aspects: Creative Design & development Advertising Search Social Although this can be ideal in many situations, this model often lacks the ability to curate your marketing efforts to the specific needs of your business.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Marketing Insider Group

OCTOBER 27, 2020

How many blogs should you write a month? However, research on blog frequency suggests that the magic number is 11. Blog writing services are a smart option (more on outsourcing later). If you depend on search or digital ads to deliver conversions, your results probably aren’t stellar. Your content—blogs, videos, etc.—will

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Marketing Insider Group

MAY 31, 2023

This is when customers first become aware of their problem and start searching for information that will help them better understand it. During this stage, it’s important to create content that educates and informs your audience, like blog posts. Well, it starts with understanding the 4 stages of the customer journey: Awareness.

Enterprise Management 266

Enterprise Management B2B Marketing Tools Marketing Management 266

Contently

JULY 2, 2018

But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. Marriott executes a strategy that I wrote about a couple of weeks ago on this blog. Search data: It’s the holy grail of user questions.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Marketing Insider Group

FEBRUARY 11, 2021

Search engine optimization, or SEO for short, refers to how well your website and its pages rank in web searches made over search engines such as Google, Bing, and Yahoo. The better your SEO, the higher you’ll appear in searches, making you more visible to interested customers. Adjusting SEO. Becoming Transparent.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data. 21% of U.S.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Webbiquity

OCTOBER 5, 2021

The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. Three keys for B2B tech marketers to effectively reach this group are: Search: As previously noted, “Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online.”

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

ClearVoice

APRIL 28, 2022

Bring expertise in blogging, SEO, and what kind of content resonates with readers. blogging #contentmarketing Click To Tweet. Is it better to hire a ghostwriter or write blogs yourself? If you have the time and resources to write blogs yourself, that may be the best option. But what should you pay a #ghostwriter?

Work Management 59

Work Management Marketing Management Paid Search Agency High Quality Lead 59

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Branded search volume Are customers searching for your business by name?

Brand Identity 108

Brand Identity Branding Aggregators Marketing Analytics Tools 108

Marketing Insider Group

DECEMBER 18, 2023

Invest in Educating Consumers Google’s increasingly sophisticated search algorithms are making content both more and less important. If you create a simple 101 blog article, there’s a good chance it won’t be able to compete with the already-entrenched resources online that address the same subject. Let’s explain how that’s possible.

Marketing Strategy 238

Marketing Strategy Marketing & Strategy Work Management Product 238

Webbiquity

DECEMBER 6, 2022

” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn. According to the the study, only 55% of B2B marketers are creating blog content. Affiliate sales support independent publishing. 10% of B2B Marketers Are Idiots.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

MARCH 8, 2022

It helps people discover your brand through search engines and social media. Otherwise, you can create a study by polling your audience with a survey like those done by B2B Marketing Zone , or Social Media Examiner in their annual report. Content upgrades are lead magnets you create for specific blog posts. Provide gift cards.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Marketing Insider Group

FEBRUARY 12, 2024

The relationship between UX and SEO is more intertwined than ever, with user experience directly influencing search engine rankings and overall website effectiveness. User Experience Drives SEO Search engines, like Google, are all about user satisfaction. Conduct surveys, read reviews, and pay attention to customer feedback.

Marketing Websites 236

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 236

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. Why isn’t it helping?

Marketing AI 117

Marketing AI Paid Search Agency Aggregators Forecasting 117