Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? It really is that easy, but it requires searching for each page, one at a time. By searching for the t.co-shortened

Linkedin 100

Linkedin Twitter Stats Marketing Analytics Tools 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Being discovered (search and PR). Being recommended (social media). Marketing automation platforms will respond with extended support for social media contact channels.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

JUNE 12, 2013

You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. You are seeing strong traffic, engagement with your blog content and a steady increase in registrations for your premium content.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Digital B2B Marketing

APRIL 28, 2011

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Unless your audience cleanly matches a common research segment, there is likely limited information available about what social networks they are actively engaged with.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

AUGUST 16, 2012

The Asian and Pacific Islander segment is more likely to use social media than any other race or ethnic segment broken out in the report. Many simply link to a main page, leaving you to search for the actual source used. If your infographic has more text than the average blog post, you have missed the whole point of infographics.

Segmentation 100

Segmentation Statistics Internet Marketing Social Media 100

Digital B2B Marketing

AUGUST 16, 2011

A Google blog search for “Twitter Etiquette&# returns 32,000 results, to just 11,000 for “Dinner Etiquette&#. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Filed under: In Theory , Social Media.

Twitter 100

Twitter Social Media Google Advertising Channels 100

Digital B2B Marketing

JULY 21, 2011

Is it through search and peer recommendations (which are increasingly connected), or will they only find it in their inbox? Your social media pilot is about making your email more social. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Five Signs of Illusion.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

MAY 27, 2011

49% of C-level executives search on a mobile device. Smartphones are used walking down the sidewalk and waiting in line as email, social networks or media capture a portion of our attention. This post was originally published as The Three C’s of Mobile Will Change B2B Marketing on the Babcock & Jenkins blog.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

JUNE 23, 2011

With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. Make Social Media About the Social, Not the Media. Value the mobile experience like the desktop experience.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

APRIL 22, 2011

Start a blog about it. Search out people with similar passions. Filed under: Branding , Demand Generation , Social Media. Look across your marketplace, not just within your company, for stories. Let your passion show in your newsletter and other corporate communications. If it is your passion, talking about it will be easy.

Process 100

Process Demand Generation Agencies Demand Generation Paid Search Agency 100

Digital B2B Marketing

JULY 19, 2012

Using a custom Google search, you can determine how common your keywords are in the site. Example: The following searches can be used to see how many of Computerworld.com’s pages include the word backup. You will likely want to develop a list of three to five terms and combine them in a single search.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

MARCH 31, 2011

In addition to the traffic driven by emails, search and advertising, ACME has 30,000 organic visitors to its site each month and 80,000 page views. Replacing 30,000 visitors a month through increased search and advertising spend will cost approximately $2.5 Maybe tied to Google's social goals? Reaching the Audience Email.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

FEBRUARY 27, 2013

Create Jamie’s Blog. Jamie’s blog will be the central hub for Jamie’s perspectives. Nearly everything published will ultimately drive people back to Jamie’s blog. The blog will increasingly be discovered through search and develop its own audience. Develop Social Profiles.

Thought Leadership 100

Thought Leadership Campaigns B2B Thought Leadership Profiling 100

Digital B2B Marketing

MARCH 11, 2011

It is nearly impossible to discover through search. Even this blog, one of millions written by someone with no recognition, has more than 40 shares and likes in its first two weeks. In search, through peers, or simply because you stop losing 80% to 99% of traffic that does not get past the jail bars. Now, it is stuck in jail.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

APRIL 6, 2011

Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Many of the people in these B2B marketing positions are not using social media. It was the silence of Twitter.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

AUGUST 19, 2011

Filtering users can remove consistent sources of clutter from mention and search streams. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Filed under: In Practice , Social Media. The filters I use, for example, remove some of the noise created by Klout’s +K.

Twitter 100

Twitter Work Management CAN-SPAM Social Media 100

Digital B2B Marketing

SEPTEMBER 6, 2011

Search, social and email are integrated in support of the overarching program. For example, if you expect a $20,000 search program to deliver 400 registrations and $5,000 has been spent to date, compare your actual registrations to 100. Plans are carefully laid. The creative is impactful. The content is compelling.

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

MAY 9, 2012

Social is Mobile Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops. Social is Mobile Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops. If you are not already designing your emails for mobile screens first, start now.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

JULY 9, 2013

Have you then been amazed at the number of social media shares you continue to see of that same thing post? This 7 point formula delivers content that earns page views and social proof, likely vaulting it to the top of search results for every single term you care about. I know I have. The Perfect Content Marketing Formula.

Content 100

Content Rules Guidelines Social Media 100