Vidyard

DECEMBER 17, 2019

Those videos are more than just search engine window dressing. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Explains how to do something; Often based on popular search queries; May not feature a product or service.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

AUGUST 30, 2016

Get on the second largest search engine in the world. If you didn’t know, YouTube is the second largest search engine in the world. So you better be there when your potential buyers are searching. The greatest opportunity here is educational-style videos, especially since “how-to” searches are up 70% year over year in 2016.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

OCTOBER 27, 2019

From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Some of the top tactics include using a search engine, visiting a company or product’s official website, looking at review websites, and watching videos.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

MARCH 5, 2021

Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Whether it’s one or all of the above, by figuring out your use cases, you can then tailor your search to make sure whatever online video platform you use will tick all of the boxes.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

JANUARY 11, 2018

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. How much of your latest blog post did readers consume? Want to learn more about how to properly optimize your videos for search?

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Vidyard

OCTOBER 27, 2019

Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs).

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

OCTOBER 27, 2019

Rank higher in search. Partner blogs. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. But what does that tell you about the importance of search engine optimization for video (a.k.a. How to Optimize Video for Search. Improve conversions.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

MARCH 30, 2022

He shares his insights on how to attract your ideal customer and book more meetings on his blog and podcast, Inside Selling , and posts helpful articles and tips for SDRs on LinkedIn weekly. He’s also the Co-Founder of Surf and Sales and the author of, “Owning Your Job Search: Your step-by-step guide from application to salary.”

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Vidyard

OCTOBER 27, 2019

Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. But what does that tell you about the importance of search engine optimization for video (a.k.a. It’s a valuable content format with a lot of benefits. But it’s far from your only choice.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Blog Videos 3.6 It’s a win for visitors and page owners alike. Go Short 4.5

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

AUGUST 1, 2017

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Want to learn more about how to properly optimize your videos for search? And, it’s certainly not a tactic to be taken lightly.

Planning 65

Planning Marketing Plans Video Marketing Content Marketing 65

Vidyard

AUGUST 11, 2014

One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. That is, if you type in a particular search term, it will yield results as close to possible to what you were looking for by trying to think like a person.

Video Marketing 50

Video Marketing SEO Lead Scoring Lead Ranking 50

Vidyard

AUGUST 14, 2020

Some accessibility measures actually improve your site’s search engine optimization (SEO). Captions have another function: Improving your ranking in search results. Like transcripts (which we’ll cover in the next section), closed captions are drawn from a text file, meaning that search engines can crawl that text for indexing.

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Vidyard

MARCH 20, 2018

There is nothing worse than emailing a prospect assuming they work for Company XYZ when a quick LinkedIn search would have told you they left for another company 2 months ago (we’ve all gotten those emails, and delete them right away). Once you find the right audience be relevant. A list of the top tools to use.

Forrester 112

Forrester Outreach Social Networks Curation 112

Vidyard

SEPTEMBER 17, 2015

In my last blog post , we took a look at how focus and carefully positioning your message and content to get to the point will allow you to reach your conversion goals. Search Engine Optimization and Social Media Optimization. billion search queries everyday. Continuous Improvement. Formatting. Don’t keep your visitors guessing.

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

Vidyard

DECEMBER 17, 2019

Those videos are more than just search engine window dressing. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Distribution Shared widely on social channels, blogs, etc. Look at search terms and volume.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

AUGUST 1, 2017

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Want to learn more about how to properly optimize your videos for search? How much of your latest blog post did readers consume?

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

FEBRUARY 4, 2020

You can also distribute them via email, social media, websites, blog posts, paid ads, and your YouTube channel to get the widest reach. We’ve added a search feature to let our audience filter out what they really want to know. Try searching terms like, “sales,” or “abm.”. How to Record a Webinar (Hassle Free). Vidyard Webinars.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

JUNE 7, 2021

How to Find Background Music for Videos Google ‘royalty-free music’ or visit a site on the list below Search music by genre or mood Preview tracks, make a list of ones that’ll work Check the licensing: Are there limitations? Search by instruments, mood, genre, and beats per minute (BPM). Search by genre, musician, filmmaker, and more.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Vidyard

AUGUST 10, 2017

Search engine optimization is all about publishing the right content on your website to ensure you rank highly for internet search queries that match your business or topics and keywords that you want to generate inbound traffic from. Including schema.org videoObject tags allows search engines to detect video assets.

SEO 70

SEO Video Marketing Domain Lead Scoring 70

Vidyard

APRIL 15, 2016

If you want to grab that thought leadership interview from last year’s conference, and you search the speaker’s name, will it be there? Many companies don’t put this same effort towards tagging their video content, as video frequently lives within a blog post anyway, so why bother? Performing a Content Audit on your Organized Content.

Top of Funnel 50

Top of Funnel Organization Video Marketing Marketing Management 50

Vidyard

FEBRUARY 4, 2020

You can also distribute them via email, social media, websites, blog posts, paid ads, and your YouTube channel to get the widest reach. We’ve added a search feature to let our audience filter out what they really want to know. Try searching terms like, “sales,” or “abm.” Our webinars span the gamut from panel to educational.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

SEPTEMBER 24, 2015

When writing blog posts marketers often focus on the keywords that will help them get the most results, but sometimes they throw this idea out the window for their videos. For video blogs, don’t forget that it’s probably best to incorporate the keyword into your headline and URL as well. Step 1: Uncover Keyword Opportunities.

Video Marketing 108

Video Marketing Product Planning Marketing Analytics Tools 108

Vidyard

AUGUST 29, 2017

Check out the full podcast: Here’s a few of our favourite moments: During your time at InVision, how did you create such a vast network of external contributors to your blog? That was job number one, was to design a blog that was beautiful and people felt proud of being on. One, you have to make people look really sexy.

Content 55

Content Deliverability Thought Leadership Design 55

Vidyard

MARCH 5, 2021

Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Whether it’s one or all of the above, by figuring out your use cases, you can then tailor your search to make sure whatever online video platform you use will tick all of the boxes.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

JULY 24, 2020

Quarry Integrated Communications, an Ontario-based marketing agency, produced a video series called AQ’s Blog and Grill. Our blog post about recording videos remotely has more detail and some helpful pointers on this. (If Learn From the Pros. The series showcased industry thought leaders, like Gary Vaynerchuk and Guy Kawasaki.

Budget Programs 142

Budget Programs Enterprise Management Skype Work Management 142

Vidyard

APRIL 3, 2019

If people will discover it by searching YouTube, use the banner image to explain what your channel is about. If existing customers will find it by searching, “How to do X” in Google, let it be known that your channel is for support.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Vidyard

DECEMBER 14, 2015

Music Blogs – A hub of information. Blogs have been around for Internet ages, but regardless of time, blogs are still a linchpin for discovering emerging artists. Blog writers are tastemakers. Here are some of our favorite blogs for finding new music: Neon Gold Records. Said the Gramophone. Greater Goods Co.

Trends 50

Trends Video Marketing Lock-In Television marketing 50

Vidyard

JUNE 9, 2017

For example, if you think that the intro to the new Jason Mraz song is the perfect vibe for your video, consider going to www.bedtracks.com , and using the Sonic Search tool. You can drag and drop an mp3, or copy and paste a Youtube/Vimeo/Sound Cloud url into the search bar on Bedtracks. Explore a music library.

Video Marketing 117

Video Marketing Ad Frequency Paid Search Agency Domain 117

Vidyard

MARCH 5, 2014

As the second largest search engine, it’s imperative for your brand to use YouTube strategically to showcase your videos far and wide. By using strong quotations from the video you’re cleverly repurposing your content for not only a highly visual site like Pinterest, but also for use on your blog.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

Vidyard

MARCH 4, 2020

Try using demo videos: On your website (on your homepage, solutions pages, landing pages, or even your blog). Search YouTube for how-to videos and you’ll see for yourself that the most interesting ones get right to the point, explain why things work the way they do, and end abruptly when the question is answered.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Vidyard

OCTOBER 16, 2019

Search music by genre or mood. Owned by Shutterstock, PremiumBeat is well-designed, easy to search, and makes figuring out the licensing a breeze. Search by instruments, mood, genre, and beats per minute (BPM). It’s got a really powerful search feature, and is a good place to find instrumental loops and sound effects.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Vidyard

APRIL 26, 2022

With closed captions, they can understand your video content and increase your chances of ranking a video higher in YouTube search. YouTube prioritizes videos with closed captioning when ranking on search. It also helps improve ranking with YouTubes algorithms.

Youtube 95

Youtube Paid Search Agency Video Marketing User-Generated Content 95

Vidyard

JUNE 5, 2014

Video seeding is a targeted form of video distribution in which you appeal directly to specific websites or blogs that have target audiences geared toward your services or products in order to have them spread the reach of your content marketing (including video). You need to start video seeding. What is video seeding?

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51

Vidyard

JUNE 22, 2015

Search Engine Optimization – SEO – is such a big deal because it helps you market your business, be found by potential customers, and rake in tons of revenue. SEO is more than just being found on the search engine results pages (SERPs). But only if you’re doing it well. Video transcripts provide that information.

SEO 51

SEO Video Marketing Tips Youtube 51

Vidyard

SEPTEMBER 27, 2018

Another 45% say email marketing works for them and 37% indicate that search engine optimization (SEO) helps them achieve their lead gen goals. We’ve put together a blog that explains how to use video to prospect and validate leads. Interested in making video part of your demand creation strategy?

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

JUNE 7, 2021

How to Find Background Music for Videos Google ‘royalty-free music’ or visit a site on the list below Search music by genre or mood Preview tracks, make a list of ones that’ll work Check the licensing: Are there limitations? Search by instruments, mood, genre, and beats per minute (BPM). Search by genre, musician, filmmaker, and more.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65