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The Effective Marketer

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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Multiple search options. It should be as easy as possible for readers to find relevant content on a business site or blog. Among the techniques to accomplish this: Internal search engines. Most Popular” blog posts listed on the sidebar. Most Commented” blog posts listed on the sidebar. Meaningful blog categories.

Paper 100
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Inbound Marketing Analytics 101

The Effective Marketer

Search Engine Optimization. Paid Search. Business Blogging. In the eBook you will see metrics for the following marketing tactics: Social Media. Email Marketing. Lead Nurturing & Marketing Automation. Your Website & Landing Pages. The benefits of analyzing your marketing performance according to HubSpot are: 1.

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WordPress Plugins for Marketers

The Effective Marketer

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Blog at WordPress.com.

Planning 100
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inbound marketing training for free

The Effective Marketer

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. From a corporate blogging perspective, I like that they brought up what I consider the two main issues in corporate blogging: Do you have the time?

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How An Old School Product Leveraged A New Mobile App

The Effective Marketer

It opened our eyes into how we should be positioning [the way] people search for stain solutions” The transformation in the perception of the Clorox brand was also a key success for the company. For more about the app, the Mobile Marketer blog has a good overview.

Product 100
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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Are you in search of inspiration? After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. And what’s up with blog posts (side bar) in this email? Blog at WordPress.com. Or just want to see what’s out there? Too confusing.