Marketing Craftmanship

DECEMBER 22, 2015

When pressed to explain why their company has a blog, many CEOs will admit they were either pushed by marketing counsel to create one, or believed they needed a blog because their competitors have them. Unfortunately, a blog is much like a marriage, but without dating in advance of a commitment.

Allocation 100

Allocation Terms and Conditions Paid Search Agency Enterprise Management 100

Marketing Craftmanship

FEBRUARY 24, 2016

You can gain reliable insight into the current state of law firm blogging from two recent market research studies: According to the ABA’s Legal Technology Report, less than 1/3 of all law firms have a blog, and most of those are large firms. And nearly 1/3 of CLOs do not read blogs at all. You have no blogging strategy.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100

Marketing Craftmanship

MAY 13, 2020

Many have blogs featuring content that most visitors neither read nor comment on. As social distancing drives even greater reliance on information that’s gained through online search, marketers will likely need to establish a much higher bar for themselves in terms of the ROI for the content they produce. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Ranking Lead Scoring 130

Marketing Craftmanship

JULY 4, 2011

Establishing a Facebook page, Twitter account or company blog represents an obligation to dedicate the financial resources, appropriate skills and senior level attention necessary to make social media a strategic marketing asset. Marketers are best served walking away from half-hearted or short-term commitments to social media.

Social Media 100

Social Media Social Marketing Word of Mouth Media 100

Marketing Craftmanship

MARCH 16, 2012

On that basis, certain types of publicity – such as an exclusive company profile written by a “friendly” journalist; one-on-one interviews on relevant topics; bylined articles, blog posts or OpEd pieces that you’ve authored – are far more valuable than simply being mentioned or quoted in a news or feature story. Plan media solicitations last.

Merchandising 100

Merchandising PR Lead Ranking Lead Scoring 100

Marketing Craftmanship

JANUARY 16, 2013

Blogs and newsletters demand original, timely content; not canned information. Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. Unfortunately, many B2B marketing tactics are often one-off or plug-and-play solutions. White papers and case studies become quickly outdated.

Tactics 100

Tactics B2B Marketing Cost per Acquisition CPA 100

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all Avoid being overly self-promotional.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100