Remove search

Cintell

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

They allow us to focus our blog posts, our landing pages, and our conversations with prospects. Content on your website, blogs you publish, even how you speak. We come up with an “imagine statement” that encapsulates the search goal for their top persona. Blog posts focusing on success stories are a better option.

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How to create Buyer Personas at every budget

Cintell

And in fact, personas are one of the hottest B2B topics searched for online. We have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized.

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The Right Customer at the Right time

Cintell

Paid and organic search can also be better optimized from the customer and content insights gained through this approach. Further, be sure to position all your created content to be easily accessed from your website. Linking your content and getting new users to your site should always be a key digital marketing goal.

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15 Questions to Ask in Your Next Persona Interview

Cintell

If I were to look at your Google search history what would be the headlines of the last three articles you read related to [category]? What have you regretted not doing in the past six months? Questions related to content clues. What was the last professional event you attended? Read more tips from Samantha Stone in our free eBook.

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38 Handy Stats to Prove the Value of Personas

Cintell

Online search traffic increased by 55% (MarketingSherpa). Online / digital marketing improvements: Persona-based website saw 210% increase in website traffic, 97% increase in website generated leads, 124% increase in website generated sales (MarketingSherpa). Demand Generation: Companies who exceed lead and revenue goals were 2.4X

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Why Personas Fail

Cintell

Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. Ask an industry thought leader, and you will hear similar validation, “ personas are more important than ever ” and “ know your buyer first. ”