KoMarketing Associates

FEBRUARY 19, 2019

For me, I have a daily routine that ensures I know what’s happening with my team, what’s happening with my clients, and what’s happening in the world of search. After all, for anyone in the SEO space, you know things can change quickly and if you aren’t paying attention, you could go days or weeks without realizing an issue has occurred.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program. Understanding Search Query Intent. Image via The B2B Buyer’s Journey.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

JULY 20, 2017

It’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. This statement is false.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

NOVEMBER 15, 2018

SEO and content work together – or, at least, they should. When SEO and content efforts operate in conjunction with one another, marketers are able to generate better results, ensure digital efforts are aligned, and even become more efficient. Without content, SEO efforts will remain stagnant, and vice versa. Let’s start there….

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

APRIL 19, 2018

Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. Content Type.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

APRIL 18, 2017

Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Percentage of blog traffic from organic search. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. The core benefits of guest blogging (in no particular order) are: Establishing an authoritative voice in a given industry.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

KoMarketing Associates

DECEMBER 18, 2014

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. 10 Things I’ve Learned About SEO in 2014.

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. 20+ Benchmarks for Measuring B2B SEO Performance. KoMarketing’s Top 10 Posts of 2017.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

FEBRUARY 9, 2015

However search engines, Google specifically, have made it clear via guidelines that web copy written in multiple languages for the same geographic market, will not have an adverse impact in search engine optimization. Multilingual Web Page SEO Best Practices for Google. Multilingual Web Pages In The Chinese Market.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. With that said, this post will focus on how B2B marketers can implement effective top-of-funnel SEO strategies to reach an untapped audience.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

SEPTEMBER 4, 2018

While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Link building is not something B2B marketers think about regularly. Organizational Business Listings.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. There is very little low hanging fruit in the SEO landscape.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

MAY 13, 2020

Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Images via Ascend2: Search Engine Optimization Tactics. Research opportunities to get your blog posts submitted or syndicated on third-party sites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. These are all things we need to know not only as link builders but as SEOs in general. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Google’s search algorithm is constantly evolving. Search Result Titles.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

SEPTEMBER 9, 2014

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Summary : Your competitors have top rankings in search results for some of your prime keywords. Competitive research is an interesting part of SEO. Search “ Do I Need a Blog? ”

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. I always find it interesting that “SEO” gets put in an isolated category. Email Marketing. Website Development. Image and video optimization.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

APRIL 1, 2020

As we outlined a few years back , building trust is a key component to successful SEO programs. These tactics are meant to build validate vendor expertise as well as improve performance in broader B2B SEO initiatives. Scan branded search results for opportunities to update company information across third party sites.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

OCTOBER 16, 2012

About a week ago, Matt Cutts addressed the issue of guest blogging for links in a Webmaster Tools Video. While Cutts acknowledged the value in building out a search presence through guest blogging, he stressed that this can also be taken to extremes. Blog Commenting. SEO and (B2B) Marketing Strategy.

Tactics 120

Tactics SEO B2B Marketing Planning 120

KoMarketing Associates

APRIL 20, 2017

The 2017 digital marketing buzzword of the year is mobile SEO. While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy. Let’s look at what it takes to develop a B2B mobile SEO strategy. Justina, your blog is about B2B mobile SEO.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

SEPTEMBER 18, 2013

Here are a series of SEO recommendations B2B marketers should consider in case study integration. A few SEO best practices can be found in this recent post. LinkedIn , Twitter , Facebook , and Google+ share buttons are all recommended for B2B marketers. Final Thoughts.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

KoMarketing Associates

APRIL 30, 2012

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team. SEO-Specific Metrics. Frequency of blog posts.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

JUNE 19, 2014

We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it. Enter search and social. . We also the need these departments sharing their data with the social media team, including the SEO team. Social Media’s Impact on Search.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. .

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

DECEMBER 1, 2016

The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. The Duplicate Content Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

OCTOBER 31, 2017

Halloween has become the IT holiday for SEOs. In celebration, I’ve pulled together my own list of 13 SEO Tricks, Treats, and Frights of 2017 (+ Monsters). FRIGHT: Negative SEO for Ransom. Should that be nоt enough, we will dо nеgаtivе SEO аgаinst you wеbsidе. This has to be one of the scariest things facing SEOs in 2017.

SEO 120

SEO CMS Development PageRank Tagging 120

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. B2B Content Marketing & SEO. Content marketing fits well with SEO because marketers invested in a content strategy understand the long term benefits it may bring.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

DECEMBER 30, 2013

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top Blog Posts on the KoMarketing Blog. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. From this report, we can see it has been mentioned across a few sites in the SEO community.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

NOVEMBER 29, 2018

Clutch conducted a survey and discovered that 87 percent of people are now finding relevant content via search engines. I’m interested to see if the number remains similar to the number who find content through search, though. 87% of respondents are still finding business-related content via search engines.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. SM/PR/Marketing/SEO/Brand ninja. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Dennis Cohen (SEO Analyst).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. How to Prioritize Your List of SEO Keyword Research. With the search landscape constantly evolving, it’s important to perform these steps on a fairly regular basis. Final Thoughts.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120