Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

APRIL 7, 2016

It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Last year Google reported more searches on mobile than desktop in 10 countries, including Japan and the United States. Together smartphones and tablets equal 29 percent of total searches via Google. SEO Plugin. SEO Plugin.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Biznology

NOVEMBER 5, 2013

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. Hummingbird’s Secret.

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

MAY 5, 2014

So, which of these three categories contains search? Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid.

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JULY 31, 2019

When done right, every detail on your site, from the UX elements like colors and fonts to your product pages and blog posts, helps you position yourself as an authoritative resource and inspire people users to convert. Facebook lets you create/join relevant groups and communities and share your valuable blog posts.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

SEPTEMBER 9, 2013

Link building has become a vital part of any SEO strategy. The influence that links have on rankings in the search engine results pages (SERPs) continues to be significant–so an effective link building campaign remains important. Organic Search Google Outreach Search engine optimization'

Link Building 80

Link Building Outreach Ad Building SERP 80

Biznology

OCTOBER 1, 2013

Even if you do, most of these plans come up a little short, primarily because most high-profile clients, companies, and the agencies who love them, don’t have the stones, the stomach, or the creativity to add to the traditional “defensive SEO” campaign the strategy and tactic of misdirection and redirection.

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

JANUARY 28, 2014

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Also, there’s affiliate money being made, there’s reputation management money being made, there’s SEO money being made.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Biznology

OCTOBER 2, 2012

As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

AUGUST 27, 2013

A couple years ago, SEO held a lot of secrets. It’s the same thing with search engine optimization (SEO) and Google. . The entire SEO industry has been almost entirely fueled by exploiting shortcuts, loopholes, link syndicates, link conspiracies, strategic linking, shadow linking, and shadow content.

Google 80

Google Social Media PR CAN-SPAM 80

Biznology

JANUARY 5, 2016

Dan York’s Technology Report covers the malware attack on Hyatt, the introduction of adblocking to ASUS’ default browser, and the war of words between Medium founder Ev Williams and blogging pioneer Dave Winer (including a discussion by the panel). He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

MARCH 8, 2016

Blogging Isn’t Cool. While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the LinkedIn Publishing Platform. Blogging is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

MAY 19, 2015

Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content, it’s always worth developing content on the maddafella.com domain in addition to producing content only for social media.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

JULY 26, 2016

Connect with our panelists on Twitter at @chrisabraham , @frankeliason , and @hksully. technologies , including content syndication, online collaboration, blogging, and consumer generated media. Links to the source material for this episode are on Delicious. Special thanks to Jay Moonah for the opening and closing music.

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

DECEMBER 6, 2016

Connect with our panelists on Twitter at @ChrisAbraham , @CreativeComms , and @Stevology. technologies, including content syndication, online collaboration, blogging, and consumer generated media. Podcast: Play in new window, Download (Duration: 1:31:44 — 37.6MB), Embed. https://traffic.libsyn.com/fir/forimmed-64.mp3.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

APRIL 3, 2018

But the truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium. Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

JANUARY 9, 2014

Over 2 million blog posts are published each day. Perhaps most notable is the fact that blogs fall just behind retail websites in likelihood to influence purchase decisions. Users are able to perform detailed searches on content marketers, using qualifications like reach, categories, and demographics. MyBlogGuest. FollowerWonk.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

SEPTEMBER 17, 2013

However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to. You can use this — and it can help you make your way back to the top of Google organic search if you play your cards right.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

JULY 16, 2013

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! know about you. So, you only have a couple-dozen?

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

JUNE 20, 2013

A lot of webmasters think guest blog or other linking requests are spam and won’t give your initial email the time of day other than to click delete or spam. I make sure to circle authoritative webmasters on Google Plus and will share their content on Google Plus and Twitter. Always Follow Up. And quality links require effort.

Link Building 80

Link Building Outreach Ad Building PageRank 80

Biznology

FEBRUARY 11, 2014

Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. I, myself, had been carrying around 15-years of online publishing in the form of my personal blog, but not anymore. What defines you?

Social Media 80

Social Media Media Curation Youtube 80

Biznology

SEPTEMBER 25, 2012

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. As a parent to your bouncing-baby Twitter profile, you need to be attentive, creative, engaging, consistent, generous, a brilliant teacher and also a patient listener.

Business 80

Business Twitter Work Management Social Media 80

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

MAY 16, 2017

A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram. Influencer Marketing: influencer marketing is traditional PR and celebrity sponsorship online, be it earned media pitching to paid partner sponsorships.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

DECEMBER 31, 2012

Last month, I said that SEO is the top skill for digital marketers. Many people in my Twitter stream are calling SEO the bane of the web. markschaefer, for example, recently tweeted: “SEO is the plague of the world.” Debunking the SEO Haters, Again. Photo credit: Wikipedia. Product Owners.

SEO 80

SEO Wiki Consulting Search Marketing 80

Biznology

JULY 1, 2014

Up until Google search started cleaning up Search Dodge of all of the spam, the shysters, the fraudster, the Black Hats, all you needed were mad linking and backlinking skills. Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

AUGUST 20, 2013

People are freaking out about the new Google Search. What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore. What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore. Google Search is people! Not anymore.

Paid Content 80

Paid Content Google De-duplication Digg 80

Biznology

NOVEMBER 8, 2011

You can add more circles in order to spur interest amongst your friends, but be sure you explicitly tell Google, through your willingness to share publicly, that they can index your content in their public search engine. Even though Public should cover your inclusion in Search, you still need friends, circles, engagement, and sharing.

Google 80

Google SEO Adsense Profiling 80

Biznology

APRIL 4, 2017

I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. Why aren’t you cross-blogging on Medium? The best automagical Twitter following tools for your business.

Social Media 130

Social Media Search Marketing Social Marketing Marketing Analytics Tools 130

Biznology

AUGUST 22, 2017

This tool that can help me write SEO-optimized copy, domain analytics, keyword analytics, organic and paid keyword audits, SERP position tracking, brand monitoring, backlink audit, “SEO ideas,” and even SEOquake , a Chrome plugin that offers inline SEO audits of sites, SERP overlays, domain comparison, and link examination.

Tools 0

Tools SERP Marketing Analytics Tools Domain 0

Biznology

DECEMBER 30, 2014

I also have search locked down. My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Do a Blog (for free). I have a modicum of online reputation with the people who matter to me. But that’s only the first step.

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Biznology

JANUARY 7, 2014

So “blogging” is on your 2014 New Year’s resolution. Starting blogging is not going to be easy for you. More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. Blog wasn’t built in a day. Good for you.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

MAY 26, 2015

As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles. I know you used to have a blog; and, before that, you used to have a blog with comments enabled. You really couldn’t.

CAN-SPAM 80

CAN-SPAM Cable Bandwidth Ideal Customer Profiles 80

Biznology

AUGUST 19, 2014

When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. This is where Search Engine Optimization (SEO) and Online Reputation Management (ORM) converge, where I live. They just eat ‘em up.

Optimization 80

Optimization SIC Marketing Analytics Tools Keywords 80

Biznology

MARCH 10, 2015

Unless you’re preserving your precious bodily fluids — in this case your Google Juice — for SEO and SEM, you really should be cross-posting your articles onto platforms where you’ve already developed — or are developing — a reputation, a following, and a built-in readership. Hello, Are You Still Here?

Linkedin 80

Linkedin SEM Advertising Mediums Banners 80