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B2B Marketing Traction

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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Crowdsource market research.

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3 Big Reasons B2B Marketing Content is Key

B2B Marketing Traction

B2B marketers – don’t throw your valuable marketing dollars away on SEO or pay-per-click ads. People want answers to their questions, and they are asking their questions on Internet search engines such as Google, Bing and Yahoo. Most Internet users skip paid ads and look at organic search results.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We decided to begin by optimizing their website and implementing a blog and social media marketing. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. Implementing a multiple-author blog is like herding cats. Then it was time for Twitter.

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If There’s One Thing Constant About Marketing, It’s Change

B2B Marketing Traction

I wrote about this in a previous blog post – please read Why Your B2B Marketing Needs a Hub and Spoke System. ). Search Engine Algorithms Change (Constantly). Google weighs heavily relevant, quality sites with relevant, high quality content, and pays less attention to SEO tactics. a stimulus like an ad, 2.)

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What’s Wrong with Your B2B Web Site?

B2B Marketing Traction

Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? Are you getting more traffic, but no return on your investment in the form of sales revenue? How do you get web site visitors to convert to customers and generate sales?

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