SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

MAY 29, 2018

B2B companies take note: Use of voice search is on the rise. adults use voice search on a daily basis ( source ). This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. Why is voice search important to marketers?

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Expand your content by channel and medium – There are many mediums of content, such as blogs, eBooks, and case studies, which can reach more audiences when expanded into different channels.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

MARCH 1, 2021

Keeping an adaptive eye out for omnichannel strategy is crucial for modern-day marketing: Follower growth (and loss) Social media reach and engagement Visits per channel Blog post visits Landing page conversions Content downloads per channel. Web Analytics. Find the Right KPIs for Marketing Team Success.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Zoominfo

JANUARY 31, 2019

57% of all online traffic in the US comes from smartphones and tablets ( source ). In fact, “near me” searches have doubled in the past year, and 82% of smartphone users go to a search engine when looking for a local business ( source ). Queries that fall under this category are often followed by the phrase, near me.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Zoominfo

JUNE 6, 2018

If you haven’t looked at your career page recently, today’s blog post is for you! Optimize your page for search engines. That’s why search engine optimization (SEO) needs to be at the forefront of your strategy. We give you our top tips to build a better career page and bring in more qualified applicants.

Organization 250

Organization Ad Building Tips Keywords 250

DealSignal

JANUARY 20, 2023

This can be done through blog posts, e-books, whitepapers, case studies, webinars, and other forms of content. Search Engine Optimization (SEO) SEO describes the optimization of a website to rank higher in search engine results pages (SERPs).

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Expand your content by channel and medium – There are many mediums of content, such as blogs, eBooks, and case studies, which can reach more audiences when expanded into different channels.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

SalesIntel

JANUARY 12, 2023

What Makes Data Actionable – ZoomInfo vs SalesIntel When evaluating B2B data providers, you need to consider the data quality you’re using. As a competitor to ZoomInfo , we consistently hear the woes of former customers who were not satisfied with the data they were receiving. Actionable data is accurate.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Zoominfo

AUGUST 5, 2021

Sales engagement tools help you create a highly engineered, repeatable sales process. Balancing the various content types (blog posts, white papers, webinars) will allow you to reach your customer and map the buying process in a scalable way. Blog posts, checklist articles, and white papers are great for building traffic.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Zoominfo

AUGUST 5, 2021

Sales engagement tools help you create a highly engineered, repeatable sales process. Balancing the various content types (blog posts, white papers, webinars) will allow you to reach your customer and map the buying process in a scalable way. Blog posts, checklist articles, and white papers are great for building traffic.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Zoominfo

SEPTEMBER 17, 2018

So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. 4. Search Talk Live. Search Talk Live focuses primarily on SEO and SEM. SEO 101 is search engine optimization from the very beginning. The Blogging Millionaire.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! You can also see the copy of the ads they are using and what the organic search results are. This is great if you want to keep benchmarks on how your SEO efforts are going.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Zoominfo

OCTOBER 4, 2018

Today’s blog post looks at some emerging marketing roles that your business should consider if you want to keep up with your competition. SEO Strategist. By now, you’re most likely aware that search engine optimization is a key part of your digital marketing strategy. Let’s get into it! Customer Experience (CX) Expert.

Work Management 187

Work Management Paid Search Agency Marketing Management Zoominfo 187

Zoominfo

SEPTEMBER 10, 2018

Since the advent of the search engine, SEO tactics have been in a constant state of evolution. Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results.

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133

Zoominfo

JULY 30, 2018

We get it, SEO may not be in your job description. But in our digital era, every modern content marketer must understand the basics of search engine optimization. As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time.

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

Zoominfo

MAY 28, 2018

But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). Think of it this way: Most customers and prospects turn to search engines like Google to conduct product and brand research. A Beginner’s Guide to B2B SEO Strategy. Let’s get into it.

PR 194

PR SEO Marketing & Strategy B2B 194

Zoominfo

NOVEMBER 7, 2019

Today’s blog post looks at some emerging marketing roles that your business should consider if you want to keep up with your competition. SEO Strategist By now, you’re most likely aware that search engine optimization is a key part of your digital marketing strategy. Let’s get into it!

Work Management 100

Work Management Paid Search Agency Marketing Management Marketing & Strategy 100

Only B2B

MARCH 15, 2018

How to Drive More Traffic to Your B2B Blog. In a world where content is king, B2B blogging can have a huge impact on the success of your organization in terms of leads, brand awareness, customer engagement, and even revenue. It’s evident that blogging is an effective tactic for B2B organizations. Keep reading.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Mobile Advertising 96

WebMarketCentral

FEBRUARY 27, 2008

A number of new social networking, social search, social bookmarking, and other Web 2.0-related It's also one of the most effective sites for driving marketing-related blog traffic. tags: social networking, social search, social bookmarking, Web 2.0, tags: social networking, social search, social bookmarking, Web 2.0,

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

Zoominfo

OCTOBER 1, 2018

Ask yourself—would you rather create content that generates immediate traffic and then fades into obscurity, or sustainable content that continues to generate traffic long after it’s published. If you’re unfamiliar with compounding content, today’s blog post is for you. Keep reading! What is compounding content?

Zoominfo 200

Zoominfo Content Lead Scoring Lead Ranking 200

Zoominfo

JULY 24, 2018

Modern recruiters must evolve their candidate sourcing strategies to meet current job search trends or they risk being left behind. In today’s blog post, we reveal six steps to kick-start your inbound recruiting strategy. 3. Reach job candidates online with search engine optimization. Let’s get into it!

High Quality Lead 172

High Quality Lead Zoominfo Lead Scoring Lead Ranking 172

Rev

JANUARY 18, 2023

Here are some examples of goals you may have for your demand gen campaigns: Generate X number of marketing qualified leads (MQLs) Increase website traffic by X% to build brand awareness Decrease MQL churn rate by X% Your goals will also inform the metrics you track to gauge success. Are you seeing an increase in website traffic or leads?

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Zoominfo

MAY 23, 2018

Search engine optimization—or SEO—is an essential component of any online marketing strategy. After all, more and more users are turning to Google and other search engines to research companies and products. And, it’s no secret– B2B blogging is a key contributor to a successful SEO strategy.

Traffic 183

Traffic Organization B2B Lead Scoring 183

Vidyard

JANUARY 6, 2022

Video SEO Statistics 2.10 How a Video Knowledge Base Boosts Your Video SEO 3. Solutions Engineers 2.2 Blog Videos on Websites 3.5.1 Optimize the Video and the Page for SEO 4.7 Sharing a Content Asset, Article, or Blog Post 2.10 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 YouTube Statistics 3.7

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Use these integration capabilities to pull quick reports directly into Slack and send instant updates on campaign performance or web traffic. Marketing teams can use this tool to stay up-to-date on design work, blog assignments, and more. The result?

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Use these integration capabilities to pull quick reports directly into Slack and send instant updates on campaign performance or web traffic. Marketing teams can use this tool to stay up-to-date on design work, blog assignments, and more. The result?

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

B2B Marketing Zone Posts

AUGUST 3, 2010

The richness of insights that can be gained with a deep understanding of how buyers are using search is nearly without parallel. Paid vs. natural search efforts. Search engines look at on-site factors to determine relevance, but at external links to gauge authority. But that’s content for another blog post.

Ning 40

Ning Paid Content Facebook Sales Management 40

The ABM Agency

APRIL 30, 2023

In this blog post, we’ll examine how combining ABM and inbound marketing can create powerful results, as well as the data-driven tools needed to implement them effectively. Data Collection: Gather data on your target accounts from various sources like CRM systems or third-party platforms like ZoomInfo.

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Zoominfo

SEPTEMBER 11, 2018

Welcome to the latest edition of our B2B blog post round-up series ! Every month we feature the content ZoomInfo writers have contributed to outside publications—so if you’re up-to-date on the ZoomInfo blog posts, these additional posts should tide you over. Keep reading today’s blog post for the answer.

Trade Show 140

Trade Show B2B Zoominfo Buyer Personas 140

TrustRadius Marketing

NOVEMBER 2, 2022

ADP Workforce Now is also engineered to help support tax & compliance obligations and scales as the user’s needs grow. It also meets ISO 32000 standards for electronic document exchange, including special-purpose standards such as PDF/A for archiving, PDF/E for engineering, and PDF/X for printing. ZoomInfo SalesOS.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Vidyard

FEBRUARY 2, 2021

Video SEO Statistics 2.10 How a Video Knowledge Base Boosts Your Video SEO 3. Solutions Engineers 2.2 Blog Videos on Websites 3.5.1 Optimize the Video and the Page for SEO 4.7 Sharing a Content Asset, Article, or Blog Post 2.10 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 YouTube Statistics 3.7

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

TrustRadius Marketing

NOVEMBER 2, 2022

ADP Workforce Now is also engineered to help support tax & compliance obligations and scales as the user’s needs grow. It also meets ISO 32000 standards for electronic document exchange, including special-purpose standards such as PDF/A for archiving, PDF/E for engineering, and PDF/X for printing. ZoomInfo SalesOS.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

ADP Workforce Now is also engineered to help support tax & compliance obligations and scales as the user’s needs grow. It also meets ISO 32000 standards for electronic document exchange, including special-purpose standards such as PDF/A for archiving, PDF/E for engineering, and PDF/X for printing. ZoomInfo SalesOS.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52