Vidyard

OCTOBER 27, 2019

Rank higher in search. Partner blogs. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. But what does that tell you about the importance of search engine optimization for video (a.k.a. How to Optimize Video for Search. Landing pages.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

AUGUST 11, 2014

One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. That is, if you type in a particular search term, it will yield results as close to possible to what you were looking for by trying to think like a person.

Video Marketing 50

Video Marketing SEO Lead Scoring Lead Ranking 50

Vidyard

SEPTEMBER 17, 2015

In my last blog post , we took a look at how focus and carefully positioning your message and content to get to the point will allow you to reach your conversion goals. Search Engine Optimization and Social Media Optimization. billion search queries everyday. Continuous Improvement. Formatting. How do we do that?

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

Vidyard

OCTOBER 27, 2019

Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. But what does that tell you about the importance of search engine optimization for video (a.k.a. It’s a valuable content format with a lot of benefits. video SEO)?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

MARCH 30, 2022

He shares his insights on how to attract your ideal customer and book more meetings on his blog and podcast, Inside Selling , and posts helpful articles and tips for SDRs on LinkedIn weekly. He’s also the Co-Founder of Surf and Sales and the author of, “Owning Your Job Search: Your step-by-step guide from application to salary.”

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Vidyard

AUGUST 10, 2017

Search engine optimization is all about publishing the right content on your website to ensure you rank highly for internet search queries that match your business or topics and keywords that you want to generate inbound traffic from. Including schema.org videoObject tags allows search engines to detect video assets.

SEO 70

SEO Video Marketing Domain Lead Scoring 70

Vidyard

AUGUST 1, 2017

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Want to learn more about how to properly optimize your videos for search? And, it’s certainly not a tactic to be taken lightly.

Planning 65

Planning Marketing Plans Video Marketing Content Marketing 65

Vidyard

AUGUST 14, 2020

Some accessibility measures actually improve your site’s search engine optimization (SEO). Video Captions for SEO Captions have another function: Improving your ranking in search results. However, because open captions are inserted directly into the video, search engines can’t read them, so they don’t contribute to SEO.

Video Marketing 65

Video Marketing SEO Guidelines Paid Search Agency 65

Vidyard

DECEMBER 17, 2019

Those videos are more than just search engine window dressing. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Distribution Shared widely on social channels, blogs, etc. Look at search terms and volume.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

APRIL 3, 2019

If people will discover it by searching YouTube, use the banner image to explain what your channel is about. If existing customers will find it by searching, “How to do X” in Google, let it be known that your channel is for support.

Youtube 117

Youtube Advertising Channels Branding Brand Identity 117

Vidyard

AUGUST 1, 2017

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Want to learn more about how to properly optimize your videos for search? How much of your latest blog post did readers consume?

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

JUNE 22, 2015

Search Engine Optimization – SEO – is such a big deal because it helps you market your business, be found by potential customers, and rake in tons of revenue. SEO is more than just being found on the search engine results pages (SERPs). But only if you’re doing it well.

SEO 51

SEO Video Marketing Tips Youtube 51

Vidyard

SEPTEMBER 27, 2018

Another 45% say email marketing works for them and 37% indicate that search engine optimization (SEO) helps them achieve their lead gen goals. We’ve put together a blog that explains how to use video to prospect and validate leads. Interested in making video part of your demand creation strategy?

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

MARCH 5, 2014

As the second largest search engine, it’s imperative for your brand to use YouTube strategically to showcase your videos far and wide. By using strong quotations from the video you’re cleverly repurposing your content for not only a highly visual site like Pinterest, but also for use on your blog.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

Vidyard

OCTOBER 3, 2018

People in this position have a stark choice: either journey to a Tibetan monastery in search of a solution to suffering, or get a video library and get organized. You accrue all the SEO benefits when your videos are found in search, when people spend time viewing them, and when other sites link back to you. What is a video library?

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

OCTOBER 3, 2018

People in this position have a stark choice: Either journey to a Tibetan monastery in search of a solution to suffering, or get a video library and get organized. You accrue all the SEO benefits when your videos are found in search, when people spend time viewing them, and when other sites link back to you. What is a Video Library?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

AUGUST 7, 2013

We also know that search and social media are only getting more and more competitive, so you’re going to need all the help you can get to be noticed. What you may not know, however, is that your video content can actually help you stand out from the crowd in search results and social media.

Video Marketing 57

Video Marketing Optimization Tagging Eye-Tracking 57

Vidyard

OCTOBER 7, 2019

You’ve all heard the spiel—YouTube has 2 billion monthly users , it’s the second largest search engine, blah, blah, blah. In under two hours, they cover strategy basics, types of content, production, and tracking. YouTube Creator Academy. You know YouTube’s important. So why not get skinny straight from the horse’s mouth?

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

APRIL 3, 2019

If people will discover it by searching YouTube, use the banner image to explain what your channel is about. If existing customers will find it by searching, “How to do X” in Google, let it be known what your channel is for. Brand your YouTube channels just as you do your website, and with the customer journey in mind.

Youtube 65

Youtube Advertising Channels Branding Brand Identity 65

Vidyard

NOVEMBER 11, 2014

Here’s a phenomenal example from Lattice Engines: This video is so awesome because it showcases Lattice’s expertise in predictive lead scoring and assures their potential buyers searching for solutions that they fully understand their needs, especially when it comes to marketing and sales alignment.

Top of Funnel 54

Top of Funnel Video Marketing Marketing & Strategy B2B 54

Vidyard

JANUARY 17, 2013

There is no way around it, YouTube is a power house in online video and search. Just like you can’t write a blog without SEO and distribution, you can’t create a successful video campaign without YouTube. In the example above, I searched through the Salesforce YouTube channel. Don’t believe us?

Youtube 51

Youtube Tagging Demographics Display 51

Vidyard

JULY 28, 2016

Sure, YouTube is the second largest search engine in the world. source=blog”]. More often than not, we just can’t help ourselves from clicking play. But is it all rainbows and butterflies for marketers using video? Maybe not …. And yes, people are spending the majority of their time on social media watching videos.

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

MAY 12, 2015

To see how video and SnapApp interactive content combine to create a powerful marketing tool, check out the Vidyard blog featuring a sample interactive video with SnapApp integration. Learn how interactive video leads to real marketing results and how your organization can get started at our joint webinar on June 24.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

JUNE 20, 2017

Search Engine Island found that searches related to “how-to” on YouTube are growing 70% year over year. Just think about this: the last time you tried to replace the air filter on your car, use a new recipe, or check out a movie review, where did you turn? Video engages you in the process of solving your problem.

Paid Search Agency 100

Paid Search Agency Video Marketing Customer Satisfaction Work Management 100

Vidyard

OCTOBER 7, 2019

YouTube Creator Academy You’ve all heard the spiel—YouTube has 2 billion monthly users , it’s the second largest search engine, blah, blah, blah. In under two hours, they cover strategy basics, types of content, production, and tracking. You know YouTube’s important. So why not get the skinny straight from the horse’s mouth?

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

JULY 13, 2017

Coming in second and third by a hair were improving rankings in search engines, and increasing brand awareness. And for this survey, the top result wasn’t too surprising. 50% of best-in-class businesses report increasing sales revenue as their top objective. Sound like familiar goals?

Class 60

Class Advertising Benchmark Best Practices Distribution 60

Vidyard

MARCH 15, 2021

If your video platform is integrated with your email platform, this is easy: The real-time personalization engine can pull contact, account, or campaign data about recipients directly from your customer relationship management (CRM) system.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

JANUARY 21, 2013

The other day, we came across an article titled “ 21 Reasons Why Readers Don’t Like Your Blog ”; after reading it, we searched articles along the same train of thought but for videos, and nothing appeared. Looking for a blog on a particular topic? ” 7. She’s the one you want to reach out to!

Video Marketing 51

Video Marketing Work Management Marketing Management Youtube 51

Vidyard

FEBRUARY 12, 2015

Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. It’s a great way to make sure that no matter how people are searching, they’ll find you!

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Vidyard

APRIL 30, 2015

Our CEO, Michael Litt, gave a great overview of this on Adobe’s CMO.com blog , so let’s take a closer look at why marketers should be paying more attention to Facebook video, and how to add Facebook to your video marketing strategy.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Vidyard

SEPTEMBER 8, 2015

With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

MAY 12, 2015

To see how video and SnapApp interactive content combine to create a powerful marketing tool, check out the Vidyard blog featuring a sample interactive video with SnapApp integration. Learn how interactive video leads to real marketing results and how your organization can get started at our joint webinar on June 24.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

JANUARY 16, 2017

If all this fails, try doing a Google search for the company name with.pdf or.pptx, which might turn up documents they haven’t hidden from search engines. Find out larger industry trends and discover if your prospect is in line with these trends.

Outreach 50

Outreach Research Video Marketing Personalization 50

Vidyard

SEPTEMBER 15, 2015

With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place.

B2B Sales 50

B2B Sales Video Marketing Personalization Marketing Automation Services 50

Vidyard

MARCH 22, 2016

The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. A staggering amount of the population uses Google for search, and showing up against strategic keywords can be an extremely efficient strategy for acquiring new customers. Source: google.com.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Vidyard

MAY 5, 2016

With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

DECEMBER 10, 2019

Lucidworks, which offers artificial intelligence-powered search solutions, produced such a profoundly useful online video series that it got a second season! The customer team then uses them for education, the engineering team to explain, and sales to sell. Most Fun But Secretly Educational Videos: Lucidworks.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149