Sales Engine

AUGUST 16, 2016

Companies are doubling down on their content marketing expenditures, but it’s not enough to publish a blog and optimize it for search engines and expect people to find it. In its most basic form, it looks like this: On the left you have search engines where people are typing in topics of interest.

Sales Management 120

Sales Management Top of Funnel Cold Calling Content 120

Sales Engine

OCTOBER 1, 2015

Because there are so many other touch points to many people over a long period of time, I wouldn’t sweat so much about attributing organic search results with a direct impact on deals. Google analytics can tell you a lot of this, including whether your traffic is coming from organic search and what the terms that they used to find you.

Top of Funnel 120

Top of Funnel Sales Qualified Leads B2B Marketing Marketing Qualified Leads 120

Sales Engine

NOVEMBER 16, 2015

Companies are doubling down on their content marketing expenditures, but it’s not enough to publish a blog and optimize it for search engines and expect people to find it. In its most basic form, it looks like this: On the left you have search engines where people are typing in topics of interest.

Sales Management 120

Sales Management Top of Funnel Cold Calling Content 120

Sales Engine

NOVEMBER 3, 2017

Search engines are the new outlets for information, and Sales has less influence. hen you publish a blog post, article or infographic, you can track exactly how many people consumed it—and when you require registration to download, you can tell exactly who they are.

Brand Identity 149

Brand Identity Branding Budget Programs Marketing Automation Services 149

Sales Engine

MAY 12, 2016

Search engines are the new outlets for information, and sales has less influence with these top-of-funnel shoppers. But it’s not the main goal of today’s demand generation engine fueled by content marketing. Today’s B2B Sales Cycle Has Changed These days, buyers aren’t returning phone calls from anyone—great branding or not.

Top of Funnel 120

Top of Funnel Brand Identity Branding Budget Programs 120

Sales Engine

OCTOBER 8, 2015

Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. The prospect performs a web search and they look at white papers, articles, videos, webinars, etc. Remember the children’s game Chutes and Ladders?

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

MARCH 13, 2017

Search engines are the new outlets for information, and Sales has less influence. When you publish a blog post, article or infographic, you can track exactly how many people consumed it—and when you require registration to download, you can tell exactly who they are.

Brand Identity 120

Brand Identity Branding Budget Programs Marketing Automation Services 120

Sales Engine

APRIL 13, 2016

Many companies have focused their content efforts on increasing brand presence and inbound web traffic by generating blogs, white papers, infographics and video, and they push that content out through email and social media. You’re using content marketing for branding purposes, and not lead generation. But it doesn’t stop there.

Top of Funnel 136

Top of Funnel Content Marketing Lead Ranking Digital Marketing Funnels 136

Sales Engine

OCTOBER 6, 2015

Company blogs serve as the cornerstone of most successful content marketing programs , and they are a great place to get started if you’re making the shift to marketing as a lead generator for sales. To understand why, you first need to understand where we’ve come from and why the blog has emerged as default medium for publishing.

Content 120

Content Advertising Mediums B2B Sales Paid Search Agency 120

Sales Engine

SEPTEMBER 23, 2015

If you’re talking to a search engine optimization firm (SEO) that measures their performance only on traffic (number of unique visitors to your site every month), they would tell you not to gate anything because the Google bot can’t fill out the form, hit the submit button, and read the information that lives behind the curtain.

B2B Thought Leadership 120

B2B Thought Leadership Content Paper Thought Leadership 120

Sales Engine

NOVEMBER 24, 2015

But before you start your content generating engines, let’s back up a bit and look at 7 elements that every successful content marketing strategy must have: 1. For example, will your content be delivered on your website through a blog? It starts with the goal. Is this a Youtube channel? Are you developing a podcast series?

Top of Funnel 120

Top of Funnel Marketing & Strategy Marketing Strategy Content Marketing 120

Sales Engine

AUGUST 4, 2016

But before you start assigning blog articles to your employees, take a step back and analyze what content you’re going to actually need: 1. Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic. Blogs are also great for incorporating visual, written and video content all in the same article.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Ranking 120

Sales Engine

AUGUST 4, 2016

But before you start assigning blog articles to your employees, take a step back and analyze what content you’re going to actually need: 1. Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic. Blogs are also great for incorporating visual, written and video content all in the same article.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Ranking 120