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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. percent.

12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business. 

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. To ensure your company or brand names can be found quickly and easily in Chinese search engines, you have to use keyword research tools specific to China.

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded by Search Engine Journal.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. marketing topics on the Webbiquity blog. engineering from St. Increased non-brand organic search visits by.

What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page

KoMarketing Associates

One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google. How comprehensive are search results themselves?

Websites and Search Engines are Far from Dead

Webbiquity

Search engines are going away. At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday. It’s sitting somewhere on a website, and you’re not going to find it without a search engine. Websites are dead. Image credit: Haley Marketing Group. Hogwash.

12 Myths vs. Realities of Search Engine Optimization (SEO)

Biznology

SEO Myths (Search Engine People Blog). Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be. 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page.

Search Engine (Optimization) or the User Experience?

Confluent Forms

These days, when talking about your website, it is imperative that you factor in search engines and search engine optimization (SEO) into your site. How your site places in search engines is a critical factor in driving traffic to your site, and thusly the success of your site. for a quick primer read this SEOMoz article ). However. So what do you think?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. marketing topics on the Webbiquity blog. engineering from St. Increased non-brand organic search visits by.

Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably. The same is true with search engine optimization and website optimization.

Buzzwords in Marketing Automation: Search Engine Optimization (SEO)

Lead Liaison

Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. Search Engine Optimization and Marketing Automation. You can’t spend any time studying online marketing without reading the term “search engine optimization.” Add marketing automation to your SEO efforts to see the other half of search engine marketing.

WordPress.com and Search Engine Optimization

Fearless Competitor

All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers. Why don’t you follow @fearlesscomp on Twitter, like 6,300 of your friends do, Jeff Ogden of Find New Customers , who is celebrating his birthday today, was concerned about SEO rank for the blog of Find New Customers. SEO stands for Search Engine Optimization.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines. Something like, site.com/dhfg23-ee45 will confuse both the GoogleBot and the people searching.

Mobile Search Engine Optimization Best Practices

Marketing Action

Mobile Search and Your Website. Ensuring your site shows up in search results is essential to your success; that’s obvious (or should be). As a means to drive traffic, conversions, and customers, search engines can provide immediate and long term value. Not including mobile visitors and their needs in your search strategy development is like leaving money on the table.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. marketing topics on the Webbiquity blog. engineering from St. Increased non-brand organic search visits by.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content.  Search query “information on how to _”. Search query “looking for companies that do _”. Search query “I need a __”. Step out of the box and refocus your efforts and content on what prospects DO search for. 

4 Steps to Prep Your Search Engine Marketing for the Holidays

Vertical Response

If you haven’t already started planning for the holidays , it’s time to kick your search engine marketing campaigns into gear so your business can reap the benefits all holiday season long. With these 4 steps, your search engine marketing campaigns will be more prepared for the holidays than ever. Halloween, Thanksgiving (in the U.S.), Do Your Research.

3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. Understanding and optimizing your HTML Title Tags is important because it is one of the first components of a web page the search engine spider will evaluate when it arrives at your website. Rich Snippets. Reviews.

3 Strategies to Drive Search Engine Marketing Success

Marketing Action

For B2B marketers, search optimization is a critical aspect of reaching potential customers and creating relationships with them. Whether you’ve got a globally recognized brand or you’re starting a new business, search marketing should be a top priority. According to Conductor , organic search drives the most traffic of all channels, and is responsible for 64% of all web traffic.

The Marketer's Guide to Search Engine Optimizing Non-Written Content

Hubspot

Instead of giving search engines a title that has nothing to do with the image, rename the file with a keyword phrase that describes what the image is. Help search engines get a better sense of the story your page tells by referencing the image within your written content. Use a keyword tool to see what words and phrases people are searching to find your website.

SEO: Do MetaTags Matter for Search Engine Performance?

B2B Marketing Traction

In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. What MetaTags Matter to the Search Engines. You need descriptive titles that give visitors and search engines a clue to what exactly each page is about. Page Titles Rule! Meta Descriptions Make a Difference. Disagree?

How to Compete With Google: One Startup's Plan to Disrupt the #1 Search Engine in the World [Podcast]

Hubspot

He founded the company DuckDuckGo -- a search engine that directly competes with Google. When you search for something using DuckDuckGo, you are completely anonymous. Branding Podcast Blog Daily PromoIf you were starting a business today, would you decide to go after one of the most monstrous companies in the world? Its differentiator?

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines. Something like, site.com/dhfg23-ee45 will confuse both the GoogleBot and the people searching.

Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year. How to quadruple a conversion rate by Google Website Optimizer Blog. Share this on Bebo.

Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards

KEO Marketing

Strategy of analyzing pain points of prospective clients led to highly ranked search results in front of qualified leads searching for solutions. May 14, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. By ensuring these keywords were represented throughout the site redesign, KEO Marketing maximized Profiles International’s ranking in natural search.

100 Free Search Engine Optimization Tools for Your Biz

Vertical Response

We’re big fans of helpful search engine optimization related content and the crew over at Moz (as seen in our recent recap of MozCon ). When we laid eyes on their latest post about the Best 100 Free SEO Tools & Resources for Every Challenge , we knew we had to share with you, our VR Marketing Blog readers, pronto! Got any tools to add to their hyper-extensive list?

What is Social Media Marketing?

Biznology

Inbound Marketing  — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” Driving Search Traffic to Your Company’s Website. The onus is on me because I am the expert in communications.

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

This is also just one of hundreds of changes Google made in the past year when you take into account search updates, product announcements, and organizational changes. In mid-2014, Vic Gundotra, then Google SVP, and largely considered the champion of Google+, announced his resignation from the search engine. Google’s Complete Search Quality Rater’s Guidelines.

Timeliness matters for website visitors and search engines

Confluent Forms

Have you checked out their blog and the last post was from two years ago. And what's worse is that search engines wonder the same thing! Without realizing it, you stopped blogging, stopped posting "news releases" to your site, and while it's spring, pictures on your site might be from the middle of a snow storm or are from years ago and feature an employee that's moved away. Search engines think the same way You might not realize this, but search engines think similarly. or worse yet, didn't have a date stamp? Let me explain. permanently.

5 Search Engine Marketing Tips to Compete with the Big Guys

Vertical Response

Many small businesses think running a paid search campaign is too expensive and don’t have a marketing budget to compete with bigger, more well known brands. We’ve gathered the 5 best search engine marketing tips to enable your small business to compete with the big guys. 1. New advertisers often forget that the paid search world exists outside of Google.

De-Personalizing Google Search Engine Results Pages

EMagine B2B Blog

According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. When a user is logged into a Google Account, all of his or her searches on Google Search are recorded into Google Web History. The feature only takes effect after the user has performed several searches, so that it can be calibrated to the user’s tastes.”

Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded.

How to Build Search Engine Ranking Power with a Google Plus Brand Page

WindMill Networking

” With G+ brand pages, Google is practically giving you the search engine fish pond. ” SPYW (as the tech journalists quickly dubbed it) brought personalized search results front and center for logged-in Google users, and it was quickly apparent that G+ was all over it. From December to May their site experienced a 500% increase in daily organic search traffic.

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Of course, search, like all other digital marketing tactics, continues to evolve. Blogging has gone from eccentric to essential. Another 36% use mobile search.

SEM 96

Help Google help you optimize your content for search

Biznology

Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. And, if you do it right, your search results will be at least as pretty as these: I’m swinging a kettlebell for 90-seconds every 60-minutes. It’s really hard to get Google’s attention.

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

What are some of the features of a marketing automation solution that search engine marketers will find of value / importance? Search engine marketers are typically amazing at getting the right traffic to their website. Do you get plenty of search engine traffic already? How can search engine marketers leverage the functionality of Marketo specifically?

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. writing to solve specific problems for specific types of people) even as search engine algorithms continually evolve. Visits to top pages from search. These are often your best leads.

SEO 93

SEO – Search Engine Optimization – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media

Opentopic

Opentopic blog >> marketingtheway.com Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc). Whether or not your website will appear among the top results for. Marketing ROI Cmo marketing roi

SERP 12

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute). LinkedIn Share Buttons. Integrate Profile Links.