B2B Memes

NOVEMBER 29, 2011

To put it hyperbolically, I was looking for truth, they were looking for sales. As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. So I got into PR for awhile and then migrated to sales and then marketing.

Content 100

Content PR Social Media Ethics 100

B2B Memes

MARCH 2, 2011

Beyond the “paid media” that advertising represents, they also have the “owned media” of their own blogs, Facebook pages, and twitter accounts, and the “earned media” of online word-of-mouth. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

JANUARY 24, 2012

Last month in this blog, I made a statement that at the time seemed obvious, but now seems rash. Though I plan to put the print version of the Survival Guide up for sale, I don’t expect to sell many copies. They just want to tell a story, or convey information, or to create works of art out of their words.”.

Demand 100

Demand Paper Customer Surveys Positioning 100

B2B Memes

SEPTEMBER 30, 2011

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. But that’s not fair.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100