B2B Marketing Traction

AUGUST 11, 2011

Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. This model includes calculating the actual bottom-line improvement your service/product creates for your customer and demonstrating that value to them in your sales conversations and in your marketing. Some Pricing Issues.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

AUGUST 15, 2011

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. You are blogging, aren’t you? Links to new content on your website.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

DECEMBER 7, 2012

Or, you pass a house for sale and, as usual, the flyers are all gone. If there is a QR code on the For Sale sign, you can scan it and see the listing details, including price. In researching this blog post, I came across some interesting information. But what’s the value in B2B marketing?

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

NOVEMBER 6, 2012

In the hub and spoke system, your website and a strategic blog are the hub. So, if you don’t have a blog, consider starting one. Contact us today – we’ve created plans and then implemented them for several clients, resulting in increased website traffic, engagement and sales leads.

Planning 100

Planning Marketing Plans SEO Marketing & Strategy 100

B2B Marketing Traction

JANUARY 14, 2014

Make sure your blog posts and articles have depth as well. If you hired someone to quickly populate a blog with fluffy, “light” posts, this will hurt you. Websites have become central to marketing and sales, having replaced the print brochure in the last few years (Geoffery James wrote in a 2013 Inc.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JANUARY 3, 2014

” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Use of images and substantial articles or blog posts are the new winners. So it’s not that “content is king,” it’s that “substantial content is king.”

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

AUGUST 4, 2011

There are variations on the definition for this acronym, including “relevant” for R and many others – see PMP Duncan Haughey’s blog post SMART Goals for more variations. Take business blogs, for example. According to a Technorati study from 2008, blogs have a 94% abandonment rate. Measurable. Attainable.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

JUNE 7, 2011

Marketing is not graphic design, advertising, PR or sales. Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. A good distinction between sales and marketing is that marketing makes your phone ring, your email in-box fill up and helps engage customers in the buying cycle.

Marketing Management 100

Marketing Management Buying Cycle PR Marketing & Strategy 100

B2B Marketing Traction

JULY 1, 2015

Over the years I have seen that investing in marketing even has some intangible benefits for your business ( read my blog post about that here.). Switching to advertising in a nationwide publication resulted in a sale to a large corporation headquartered in another state. Restart (or start) your marketing by answering a few questions.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

NOVEMBER 18, 2015

Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. It’s only skyrocketed from there, as Instagram now boasts 400 million users (according to their blog post ) and was acquired by Facebook for an unprecedented one billion dollars. And, yes, this does work for B2B marketing!

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

APRIL 4, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. In an earlier post, I blogged on how to calculate your marketing budget by understanding your sales history.

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

MAY 2, 2014

In this blog post I share some of my observations about the differences between the two, and what is needed to bridge the gap. This is just one of many articles and blog posts calling for increased cooperation between the two executive roles. Flickr Photo by Scott McCleod, Some Rights Reserved.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

OCTOBER 17, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Then, knowing your average sale and conversion rate, figure out the number of leads it will take to generate the science. Here’s a classic marketing consultant answer: “ It depends.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

JANUARY 13, 2016

” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. See my blog post, 30 Creative Ideas for Your Video Marketing, here. ). Have you been saying, “ We don’t need to invest in a marketing plan! We know what to do! Need video content ideas?

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

OCTOBER 12, 2012

The idea of a seller owning information that a buyer cannot access, with the power to make the sale happen when they seller wants it, is no longer real. I wrote about this in a previous blog post – please read Why Your B2B Marketing Needs a Hub and Spoke System. ). Google’s Zero Moment of Truth. a stimulus like an ad, 2.)

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

MAY 18, 2011

But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?” Give away as much as you can without diluting sales revenue. ” The answer comes down to three questions B2B marketers can answer for their buyers. and how to use concrete.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. In this post I will show you how to arrive at a marketing budget, using existing sales and marketing data as an example. You also need to know your average sale in dollars. Does the science end here? Not exactly.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

MAY 6, 2009

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results. Subscribe to Our Blog. 1-818-347-4248.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

MARCH 9, 2012

As my colleague Caryn Goldsmith comments in my blog post Why B2B Marketers Should Drink the Inbound Marketing Kool-Aid , “While [traditional] outbound marketing is important for brand awareness and helping to establish brand preferences, if the marketer forgets to be there when a sale is most likely, they’ll lose market share.”

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

JUNE 13, 2011

I ran some of my website pages through the program and found that two consultants had copied two of my most popular articles – The Truth About Trade Shows and Why Can’t Sales and Marketing Just Get Along? How to Protect Your Blog from Content Thieves by Jean-Baptiste Jung, Cats-Who-Code. Copyright Office.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

FEBRUARY 22, 2011

Are you getting more traffic, but no return on your investment in the form of sales revenue? How do you get web site visitors to convert to customers and generate sales? ” The visitor reads, “ Contact Us So We Can Annoy You With Our Sales Pitch! How do visitors behave? What do they click on from your home page?

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

OCTOBER 24, 2014

Thanks to Dr. TC North for using the phrase, “raise all boats” in his recent blog post about Peyton Manning. You’ll not only generate leads and sales revenue, you’ll invigorate your self, your employees, suppliers and community. Great creative campaigns “raise all boats,” meaning they uplift us all.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Your marketing persona is not you, it’s not Susie in Customer Service, and it’s not Joe in Sales. Marketing buyer personas work really well – see my previous blog post, Why B2B Marketing Buyer Personas Rule , for more on why they work so well. An important part of the marketing persona is understanding your buyers.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

JANUARY 4, 2013

If all we see from you are repetitive sales messages, we’re not going to engage, and we may not even listen. Online magazines created with curated content, blog posts, status updates, commenting on others’ content, all are good ways to participate in the conversation. But now we know when you’re doing it.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

APRIL 14, 2014

Showcase pages could be used to provide updates on a company division, a product or service, an event, or a publication such as a blog or newsletter. Do you want to learn how to get qualified leads and sales inquiries from LinkedIn? Showcase pages increase advertising opportunities for companies on LinkedIn (imagine that).

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

DECEMBER 12, 2014

There are a lot of great sales people in the marketing and advertising industry. It all started because an assertive salesperson who needed to make their quota made a sales call to an inventor who wanted to believe his product would sell like hotcakes. My point in this blog post is that the bad news is part of our job.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

MARCH 12, 2010

Some of the B2B inbound marketing tactics that fit this stage include quality content online in a variety of media (blogs, video, podcasts, eBooks, whitepapers), webinars, eLetters and newsletters, press coverage in trade publications and blogs, speaking at industry conferences and social network testimonials from beta and early customers.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

DECEMBER 9, 2014

You can write some blog posts pre-launch that can become a thorough white paper for your launch. Listen and ask questions to find out what your targeted audience is interested in. Post about the problems you will solve and any existing solutions without discussing your solution. Now that’s marketing traction!

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 1, 2011

What is their buy cycle (not what is my sales cycle)? We need to understand our customers’ stories – we need marketing personas (see my blog entry, “ Why B2B Marketing Personas Rule “).

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

FEBRUARY 6, 2015

This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. You can upgrade to LinkedIn’s premium Sales Navigator version with more features. LinkedIn automatically prompts you to stay in touch with connections when you sign-in.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

MARCH 27, 2009

Companies and organizations with: Flat or declining sales - we find new opportunities and tactics for growth. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. Do you have a marketing plan for 2012? Are you doing the right marketing, to the right people, and measuring results? Who Hires Us?

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

MARCH 12, 2013

You need to keep it interesting – according to Hubspot’s blog post, How to Run Marketing Meetings that Don’t Suck , by Cory Eridon, you should include educational elements. These include performance of email, Pay Per Click, SEO, website visitor engagement, as well as Return on Marketing Investment.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Then, because the software company knows that 70% of trade show leads never get followed up on, in two days Joe gets a phone call from the company’s sales rep. One way to do so is to integrate your marketing.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

DECEMBER 6, 2011

For more information about identifying business assets to leverage for results, see my previous blog post, Be a Strategic Planning Hero with Microstrategies.). Second, you need to create an action plan to leverage at least one asset. Choose the asset(s) that can produce the best results to meet your business objectives.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MARCH 26, 2010

I’ve blogged before about David Maister et al’s book The Trusted Advisor , and his trust equation (see Trust: Get It, Measure It, Grow It Online or Offline ). Too few tweets and your prospects won’t be engaged. Let’s apply the elements of the equation to B2B marketing on Twitter. Selfishness.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

OCTOBER 30, 2015

But, you say, “ I’m a small business, and I don’t do sales transactions on my site. OK, this is not a blog post written with the sole purpose of bashing web developers, programmers and graphic designers. But, here are some of the nightmares that I’ve seen: 1. Because WordPress is open source, it is often hacked.

Template 100

Template Marketing Websites Design Google 100