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Why Marketing Best Practices May Sabotage Your Results

NuSpark Consulting

In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. The goal was to fill the sales funnel with many leads, then filter them down to the golden nuggets — the sales qualified opportunities.

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The Lead Generation Strategy Guide

Zoominfo

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Republishing blog posts on just two different sites can lead to a 34% increase in page views. Company Blog. SEO’s best friend: the blog post.

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The Lead Generation Strategy Guide

Zoominfo

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Republishing blog posts on just two different sites can lead to a 34% increase in page views. Company Blog SEO’s best friend: the blog post.

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7 Tips to Boost Your Email Nurturing Results Immediately

markempa

Top of the Funnel (TOFU): People at this juncture are searching for ideas, tips, and resources to help them answer questions and get ideas for problems they’re facing. At this stage, you’re moving them from being lead to a sales qualified opportunity. name, company, email, etc.).

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Understanding just how active a prospect is can be measured through third-party intent data such as surges in online search and consumption of content related to specific topics related to a product or service. But the one thing that remains consistent among them is that they start their buyer’s journey with an online search.

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Revenue by Design: Creating Closeable Inbound Lead Flow

Leadspace

Their Go-to-Market team was tasked with doubling Sales Qualified Opportunities driven through both new logo capture and installed base customers. Let’s take a look at one of the most interesting customer use cases with Leadspace and how we worked together to go live in less than 90 days. The Challenge: Double the Pipeline.

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5 Useful Lead Nurturing Tactics to Get More Opportunities

markempa

Top of the Funnel (TOFU): People at this stage are searching for ideas, tips, and resources to help them answer questions and get ideas for problems they’re facing. At this stage, you’re moving them from being a lead to a sales qualified opportunity. 16 proven ways to get better opportunities now.