KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. WordPress is my foundational platform for storytelling. WordPress is my foundational platform for storytelling.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Conversica

JUNE 26, 2020

A collaborative blog post with contributions from Michael Hanson, VP of Marketing at CloudTask – CloudTask is a managed workforce provider for growing companies looking for B2B Sales, Sales Chat and Customer Support solutions. But it’s not just important to keep the length of your sales cycle tight.

Sales Cycle 40

Sales Cycle Marketing AI Top of Funnel Work Management 40

Seismic

DECEMBER 20, 2021

2021 has been an eventful year for Seismic and the Seismic Blog. The Last Blog Before New Year’s. Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight. ‘Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Elsewhere, we’ve classified the prospects that visit your site into six high-level categories.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Webbiquity

MARCH 1, 2022

” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit. Blog posts about marketing technology, for example, tend to have a limited shelf life, as technology evolves quickly. On the down side, it can also mean longer sales cycles.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

KoMarketing Associates

OCTOBER 12, 2022

Before taking this step, make sure you’ve already implemented GA4 on your site, then follow these steps to connect Google Ads. . For example, if a user clicked on an ad, reads a blog, watched a webinar, and then filled out a lead gen form a few weeks later, you’ll be able to see each step rather than just the final conversion. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

The Lead Agency

NOVEMBER 11, 2019

According to marketing guru Neil Patel, guest blogging is the best inbound marketing strategy. Guest blogging benefits both the blog that hosts the content and the person writing the content. In addition, 62.96% of people perceive blogs that have a number of contributors to be more credible.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

KoMarketing Associates

SEPTEMBER 4, 2012

If you read the title of this post and immediately groaned, don’t worry: From this point on, we’ll focus on what you can do to make your blog better and we’ll steer clear of the corny puns. The fact is, for many B2B companies, keeping up a corporate blog can be difficult. Provide product updates.

B2B 120

B2B Long Tail Marketing Social Networks Sales Cycle 120

Exo B2B

NOVEMBER 19, 2020

(Part 2 of 2) This is the follow up article from “ 6 Tips to Take your Web Site to the Next Level ”. If possible throw in a web site address. Ideally, try to incorporate a testimonial that relates the the product or page the visitor is reading, which will add some needed credibility, especially in B2B where the sales cycle is longer.

User-Generated Content 52

User-Generated Content Tips Generation Leads 52

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Webbiquity

JULY 21, 2020

What’s the best time to display a pop-up on your site to help build your email list? Click360 combines website visit data with the information in your CRM system to help predict which leads are ready to buy and how you can best move them through the sales cycle. The best subject line to use?

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Thank you for your interest.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Zoominfo

DECEMBER 28, 2020

Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. They visit websites where they read blog posts, watch product videos, or download a guide.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Tomorrow People

APRIL 10, 2018

A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. The B2B sales cycle has undergone a complete change and the length of the B2B sales cycle is shrinking as prospects engage later after doing their own research. How good is your content strategy?

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

Act-On

SEPTEMBER 24, 2023

We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. With B2B sales cycles getting longer, this is a critical point. After the webinar, you repurpose the content into a blog post featuring highlights from the event, and you use those bottom-of-the-funnel keywords (e.g., “How

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Your online content needs to play a much more active role in moving site visitors along in his/her buy decision. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Elsewhere, we’ve classified the prospects that visit your site into six high-level categories.

Hubspot 100

Hubspot Top of Funnel Conversion Sales Qualified Leads 100

Marketing Insider Group

JULY 16, 2020

If a customer has more interactions, such as creating an online account, clicking on a promotional ad, and engaging with blog content, we assume that they have a greater propensity to use our product or bent towards our brand, and consequently we assign them a higher lead score. Keep tweaking your lead scoring and conversion process.

Lead Ranking 273

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 273

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Zoominfo

MAY 27, 2021

Let’s begin with a very basic definition of intent data : Intent data shows which accounts and prospects are actively researching solutions on third-party sites. We’ve got you covered with this list of resources: Blogs: How ZoomInfo Matches IPs to Companies While Employees Work from Home What Is Intent Data? And How Can I Use It?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. If that content is good and speaks to your prospect’s needs, they’re likely want to talk to your sales team and buy something. A detrimental representation of their brand.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Fastest sales cycles? Bridge the Gap between Sales and Marketing.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. In this blog, I’ll give a deeper dive into how to create a drip campaign with your existing customers in mind. . Link to Important Blog Posts. Begin With the End in Mind.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Cintell

FEBRUARY 10, 2016

Christina also shared some fantastic impact statements at various organizations who have measured the impact of personas in terms of marketing and sales metrics. Various clients have seen results such as a 28% higher campaign response rate, 2-3 month shorter sales cycle, and 25% increase in marketing influenced revenue.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Marketing Insider Group

JULY 7, 2020

All in all, ABM shortens the sales cycle and improves your lead conversion ratio. This includes billable hours for content creation (for example, hours it costs your content team to write a blog piece or create an email) as well as the cost of publication (paid advertising costs, PPC, and the monthly cost of platforms used).

Account Based Marketing 302

Account Based Marketing ROI ABM Budget Programs 302

Only B2B

DECEMBER 1, 2021

An intern trying to understand the fundamentals of marketing, for example, may have a lower lead score than a sales manager looking to access a case study. Lead score considers previous interactions with site material, demo suggestions, and even social media activity. Learn More About Your Sales Cycle.

Lead Ranking 127

Lead Ranking Cost per Acquisition Marketing Qualified Leads Sales Qualified Leads 127

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Zoominfo

OCTOBER 25, 2018

Predictive models can analyze these behavioral patterns and accurately predict when each lead will be ready to make a purchase and what actions will accelerate them through the sales cycle—instantly! If you’ve used the Internet at any time in the past decade, it’s safe to assume you’re familiar with e-commerce sites like Amazon.

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189

Martech

MARCH 2, 2022

At that point, they’ve already completed their pre-purchase process – checked reviews, browsed comparison sites, and perused articles on third-party sites – before even reaching your site. Imagine this process: Zero seconds: A prospect asks to chat on an article, review site, or 3rd party blog post.

Top of Funnel 110

Top of Funnel Activities Intent Signal Advertising Channels 110

accelerate agency

SEPTEMBER 10, 2021

In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. Newsletters.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

SalesIntel

NOVEMBER 21, 2022

To counteract this problem, sales leaders need to find ways to identify possible sales challenges and their solutions quickly before your next sales meeting. With that in mind, here are the top 10 most common challenges your sales team might be facing at this point in time. . Long sales cycles.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

Influitive

OCTOBER 11, 2015

Engaged customers are more likely to spread positive word of mouth about your brand through blogs and social media, videos, case studies, speaking engagements and other activities. This social proof will help you attract more prospects, close more deals and shorten the sales cycle. Xactly’s prestigious social award wins.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Sprout Social

AUGUST 5, 2021

Sprout Social’s Bot Builder tool helps you design rules-based sequences that guide potential customers through the sales cycle. For example, if someone asks a particular question, you can programme your chatbot to direct them to a page on your site, click a CTA or choose another option. Employ autoresponders.

Ideal Customer Profiles 132

Ideal Customer Profiles Autoresponders Work Management Sales Cycle 132

SmartBug Media

MAY 11, 2022

HubSpot makes it super simple by starting with either a template or from-scratch option for those initial form fills or lead captures on your site. Internal processing and immediate sales enablement updates (sales notifications or contact property changes ). Make your customers feel valued. This step starts immediately.

Hubspot 98

Hubspot Tips Lead Ranking Trigger Marketing 98