ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. What is your definition of a blog? Blogs are bigger.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Act-On

SEPTEMBER 24, 2023

Hitting the #1 position in search results is every SEO marketer’s dream. With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. Lower funnel keywords are an often neglected SEO strategy for marketers. Lower funnel keywords are an often neglected SEO strategy for marketers.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! 5 Key Differences Between B2B SEO and B2C SEO. Search engine optimization (SEO) is no exception to this rule. Key Takeaways.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it!

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. Long Sales Cycles : Sales cycles in the manufacturing industry tend to be longer due to the complexity of products and decision-making processes.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Brightedge

JUNE 3, 2020

We discovered that SEO is more important now than it ever has been before. In this installment of our series on SEO now for the B2B tech industry, we’ll look at how B2B tech companies are handling the transition to online operations. In order to see success during this time, businesses should strategically leverage SEO.

Research 80

Research SEO B2B Long Tail Marketing 80

KoMarketing Associates

FEBRUARY 14, 2017

I’m talking about seasonal SEO. Seasonal SEO is a tactic online marketers can use to drive more organic traffic and gain more visibility to their sites during seasonally-specific peak traffic periods. Justina, you said SEO is a long-term plan, not short. Justina, you said SEO is a long-term plan, not short.

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. These could include LinkedIn, email marketing, content marketing, or SEO.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. 36% of companies have created shorter sales cycles using personas.

Buyer Personas 165

Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Zoominfo

AUGUST 11, 2020

Below are some of the key benefits of using ideal client profiles in your sales and marketing strategies: Personalization: Everyone’s favorite buzzword. Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. Client Interviews.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Oktopost

MARCH 4, 2024

An Amazon sale is completed in as few as two or three clicks. The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Invest in SEO SEO is a long-term strategy for long-term gains.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

KoMarketing Associates

SEPTEMBER 4, 2012

If you read the title of this post and immediately groaned, don’t worry: From this point on, we’ll focus on what you can do to make your blog better and we’ll steer clear of the corny puns. The fact is, for many B2B companies, keeping up a corporate blog can be difficult. Help Your Customers Succeed.

B2B 120

B2B Long Tail Marketing Social Networks Sales Cycle 120

Moz

MARCH 11, 2021

The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. My name is Cody McDaniel, and I'm an SEO manager at Obility. Go through your blog posts to see how you speak to the industry and to educate and inform individuals. Are they using blog posts? Go to newsletters.

Keywords 60

Keywords SEO Top of Funnel B2B 60

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Biznology

DECEMBER 4, 2014

Is your company operating on old SEO writing information? Outdated and incorrect SEO copywriting tactics. For instance, one company I worked with had an old “SEO copywriting 101″ PowerPoint that talked about keyphrase density and blasting press releases to thousands of sites. Are you sure? That’s scary stuff.

Copywriting 80

Copywriting SEO Press High Quality Lead 80

Zoominfo

AUGUST 5, 2021

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). It’s about helping your sales organization do what they do best. The Elements of a Winning Sales Enablement Strategy for 2021.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

accelerate agency

SEPTEMBER 10, 2021

In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. Newsletters.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Thank you for your interest.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

markempa

NOVEMBER 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? Web Ink Now: Shorten the Complex Sales Cycle with Web Content.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Marketing Qualified Leads 120

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads Sales Qualified Leads 60

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers. How do you Write Good SEO Content.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

BenchmarkONE

SEPTEMBER 27, 2018

You’re the lucky one who gets to put the brain-power behind amazing automated workflows that educate your audience, shorten your sales cycle, and ensure none of the opportunities you’re driving falls through the cracks. Here are the seven best marketing automation blogs on the internet. Chief Marketing Technologist Blog.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

Tiecas

MARCH 15, 2024

They execute proven marketing tactics like industrial content marketing , industrial blog writing , and industrial organic SEO , ensuring your roadmap delivers maximum ROI. An experienced agency possesses the tactical expertise to turn your strategic vision into tangible, measurable results.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Hinge Marketing

MARCH 30, 2022

You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. Download the 3rd Edition SEO Guide – it’s free!

Contact Marketing 83

Contact Marketing Contacts Top of Funnel B2B Marketing 83

Directive Agency

APRIL 2, 2019

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. Here is the video above in blog format. SEO vs. PPC Misconceptions. One of the largest search marketing falsehoods we see on a consistent basis is “ PPC gets you quick results and SEO takes a long time “. Word by word.

PPC 68

PPC Paid Search Agency SEO Video Marketing 68

Biznology

MAY 27, 2015

Can you trust the content that was created by your SEO company? Can you trust the content that was created by your SEO company? His firm was working with an SEO company that provided content creation as part of its monthly retainer. This content included guest posts, blog posts, and site content. Are you sure?

Paid Search Agency 80

Paid Search Agency SEO Companies Copywriting 80

Zoominfo

AUGUST 5, 2021

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). It’s about helping your sales organization do what they do best. Making such an involved process work starts with strategy.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

accelerate agency

SEPTEMBER 10, 2021

In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. SEO content.

Enterprise Management 52

Enterprise Management Paid Content Process Lead Ranking 52

Zoominfo

AUGUST 11, 2020

Below are some of the key benefits of using ideal client profiles in your sales and marketing strategies: Personalization: Everyone’s favorite buzzword. Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Goodish Agency

MARCH 10, 2021

What we need to keep in mind is that SaaS companies have relatively long sales cycles, with the onboarding process serving a crucial role. free demos), overcoming objections, and closing the sale. For instance, if you’re looking for brand engagement, building communities on social media and SEO are both very important.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Cintell

FEBRUARY 10, 2016

Christina also shared some fantastic impact statements at various organizations who have measured the impact of personas in terms of marketing and sales metrics. Various clients have seen results such as a 28% higher campaign response rate, 2-3 month shorter sales cycle, and 25% increase in marketing influenced revenue.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

The Marketing Blender

MARCH 2, 2022

Content Review: Analyzing current content and aligning it with the appropriate stages in the sales cycle (awareness, consideration, decision) helps the fractional CMO ensure that assets are being deployed and optimized correctly. This sales mapping process also highlights areas where new marketing deliverables should be created.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Heinz Marketing

DECEMBER 27, 2023

In this blog post, we’ll explore the vital metrics and analytical techniques that can help you measure and enhance the success of your content marketing strategies. SEO Metrics : Keyword rankings and backlinks. As content takes the forefront in connecting with business audiences, quantifying its effectiveness becomes essential.

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62