Zoominfo

MAY 9, 2018

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. Today’s blog post is a primer on data-driven marketing. 1. Length of Sales Cycle. May 2018 B2B Blog Post Round-Up Key Takeaways.

B2B 113

B2B Zoominfo Sales Cycle B2B Sales 113

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Look, I’m sick of using stock photos, or searching for an icon that has some related symbolism.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

SmartBug Media

DECEMBER 4, 2019

Would you rather listen to this blog instead of reading it? conversion rate, according to Eric Siu for Search Engine Journal. So what is a “good” visit-to-lead conversion rate for organic search traffic? Your location on the search engine results page. Just click play below. These are a few of the most common: 1.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Conversica

MAY 31, 2021

For instance, B2B organizations tend to have longer sales cycles than B2C companies. B2C companies often (but not always) have shorter sales cycles, which means prompt responses to incoming leads offer a competitive advantage. B2B and B2C industries plainly have their differences.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Act-On

SEPTEMBER 24, 2023

Hitting the #1 position in search results is every SEO marketer’s dream. With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. What is the search intent of those visitors?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

The Point

OCTOBER 29, 2021

Here are just some of the more creative ways we’re seeing clients use chatbots to increase sales engagement, shorten sales cycles, and drive revenue: 1. Consider adding custom chatbots to thank you pages as a way to identify hot leads that might be ready to talk to sales.). Driving Blog & Newsletter Subscriptions.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). They want to make it interesting, without being cheesy or too pushy in the sales process. Keyword Search Data. Social Media Perspective.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Golden Spiral

MARCH 24, 2022

Researched content for a blog article? But in search, it’s a whole different story. Pay-per-click ads are actually extremely “clickable”—especially when you take into consideration that about two-thirds of consumers can’t tell the difference between a paid and organic search result. Watched a video on YouTube ?

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. On the down side, it can also mean longer sales cycles.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Biznology

MAY 25, 2016

I had the good fortune to deliver a keynote address at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th. The venues can’t be beat and your access to experts is unmatched in the world of search marketing conferences. Voice search. As such, I always feel like I learn more than I share.

Top of Funnel 123

Top of Funnel Lead Ranking Conference Digital Marketing Funnels 123

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. They follow different best practices, they support different sales cycles, and they have different business motivators. Search engine optimization (SEO) is no exception to this rule. And there you have it—our sixth B2B blog post round up.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. Long Sales Cycles : Sales cycles in the manufacturing industry tend to be longer due to the complexity of products and decision-making processes.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

KoMarketing Associates

SEPTEMBER 4, 2012

If you read the title of this post and immediately groaned, don’t worry: From this point on, we’ll focus on what you can do to make your blog better and we’ll steer clear of the corny puns. The fact is, for many B2B companies, keeping up a corporate blog can be difficult. Help Your Customers Succeed.

B2B 120

B2B Long Tail Marketing Social Networks Sales Cycle 120

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

markempa

DECEMBER 17, 2012

That said, as this is the last blog before 2013, I was inspired by Mr. Kasem to do our own version of a year-end countdown. I compiled a list of the top 10 most-tweeted blog posts from the B2B Lead Roundtable Blog. Four blog posts focused on some aspect of social media. Thank you for reading the B2B Lead Roundtable Blog.

Trade Show 120

Trade Show Leads Lead Marketing Qualified Leads 120

Zoominfo

DECEMBER 28, 2020

Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. They visit websites where they read blog posts, watch product videos, or download a guide.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

The Lead Agency

NOVEMBER 11, 2019

According to marketing guru Neil Patel, guest blogging is the best inbound marketing strategy. Guest blogging benefits both the blog that hosts the content and the person writing the content. In addition, 62.96% of people perceive blogs that have a number of contributors to be more credible.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

InsightSquared

SEPTEMBER 18, 2019

When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI. Simplifying is better,” he told us. “I

Marketing Attribution 227

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 227

KoMarketing Associates

OCTOBER 12, 2022

For example, if a user clicked on an ad, reads a blog, watched a webinar, and then filled out a lead gen form a few weeks later, you’ll be able to see each step rather than just the final conversion. . Linking GA4 and Google Ads provides a clearer view of the entire customer cycle, from first touch to final conversion.

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. The Sales Cycle and Webinars: With traditional B2B sales cycles spanning 6-9 months, webinars offer an opportunity to break the monotony.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

BOP Design

JANUARY 7, 2022

No matter what the industry under the B2B umbrella, there are unique characteristics of the B2B marketing and sales process and this will be outlined below. B2B marketing is unique because it typically involves multiple decision-makers, a longer sales cycle, and higher-priced products or services (compared to B2C).

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Zoominfo

AUGUST 11, 2020

Below are some of the key benefits of using ideal client profiles in your sales and marketing strategies: Personalization: Everyone’s favorite buzzword. Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. Client Interviews.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Only B2B

FEBRUARY 28, 2024

The higher the quality of intent data and the conversion rate, the more likely you are to achieve desired marketing outcomes in marketing– whether it’s a sale, lead generation, or other desired actions. Blindly searching for leads wastes time and resources. Accelerate your sales cycle and close deals faster.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

NuSpark Consulting

FEBRUARY 26, 2023

For example, if a business is running a social media campaign and a paid search campaign, but the social media campaign is generating significantly more leads and conversions, the business may decide to allocate more resources to the social media campaign and scale back the paid search campaign.

Allocation 130

Allocation Marketing Attribution Lead Ranking Conversion 130

markempa

NOVEMBER 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? Web Ink Now: Shorten the Complex Sales Cycle with Web Content.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

The Marketing Blender

FEBRUARY 13, 2024

Stay ahead of the competition by implementing proven methods, leveraging social media platforms, optimizing search engine rankings, engaging with your target audience, and crafting compelling content that resonates with your customers. Sales Cycle Stages The strategy is divided into three distinct stages that encompass the sales cycle.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Thank you for your interest.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Matchcraft

JANUARY 3, 2018

Following is our roundup of the most common hurdles for B2B marketers in their fight to gain ground in search. The challenge is, before you can start making smart decisions about your search and broader digital strategy, you need data you can count on. Updating your website or blog continuously. The complex search audience: B2B.

Paid Search Agency 67

Paid Search Agency Companies B2B Mobile Marketing 67

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. If that content is good and speaks to your prospect’s needs, they’re likely want to talk to your sales team and buy something. A detrimental representation of their brand.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. Even the most logical business decision has emotion at its core.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Fastest sales cycles? Bridge the Gap between Sales and Marketing.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

sagefrog

NOVEMBER 14, 2023

Streamlined Sales Cycles: When you know who calls the shots, you can focus on engaging the right people in the buyer’s journey, thus expediting the sales process. Text Ads: These responsive ads appear as sponsored links on search engine results pages and can change according to incoming performance data.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52