The Point
SEPTEMBER 23, 2015
If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.
The Point
FEBRUARY 8, 2011
Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
MAY 28, 2009
Either by the time you read this (or, if not, soon thereafter) this blog will have undergone a design facelift, its first since we launched it two years in April 2007. The new design is in sync with a similar upgrade (coming soon) of the CDI Website, as well as the monthly bulletin that [.].
The Point
APRIL 21, 2010
How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. The results have been startling.
The Point
MARCH 29, 2012
Want a simple way to have your corporate blog show measurable results? Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Share this blog! share this blog with.
The Point
NOVEMBER 16, 2011
For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd.
The Point
NOVEMBER 28, 2011
Host the newsletter as a blog. There are countless reasons to host your newsletter on a blog platform like WordPress. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. Use Google Alerts, social media, and your PR agency to help spot potential topics.
Expert insights. Personalized for you.
100 
Let's personalize your content