Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report. Branded versus Non-Branded Search.

Google 257

Google CTR Landing Pages Keywords 257

Marketing Insider Group

OCTOBER 14, 2020

From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Committing to content marketing is a sound investment with much greater ROI than other tactics. Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. Key Takeaways.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will equip you with the tools to: Calculate your content syndication ROI. Statista Think about it: A great blog post on your site might get a few hundred views.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. And the longer your post, the more likely it is to rank higher in Google searches. Of course, blog articles should only be as long as they need to be. A blog post should be well over the minimum of 300 words to cover the topic adequately— at least 1,000 words.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

Animalz blog

FEBRUARY 25, 2024

The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). ROI required. The popularity of platforms such as LinkedIn, TikTok, and Substack has turned some audiences away from blogs.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? How Do I Calculate Content Marketing ROI? What Do We Mean By Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Marketing Insider Group

APRIL 25, 2023

Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. Good idea, right?

Google 229

Google Generation Guidelines High Quality Lead 229

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

ClearVoice

NOVEMBER 28, 2022

Understanding the latest blog trends, content marketing trends, and more is critical to success. Each year content blog trends will either remain the same or shift to new avenues. Identifying what has worked and hasn’t worked on your blog will help you create the most effective content for your business.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Search engine visibility. Search engine visibility.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 93

Statistics Paid Content Stats Blogger 93

KoMarketing Associates

SEPTEMBER 11, 2018

While SEO isn’t alone in feeling the pain of proving ROI, it does face some unique challenges. OK, but here’s a question: What is the ROI of nothing? There are certainly ways we can prove ROI and, even better, there are ways we can improve ROI. Let’s take blog posts for example. We just have to know where to look.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. Not convinced?

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Take a look at this blog post in a Google Doc. The % of content ROI is always an estimate (not an absolute value).

ROI 91

ROI Effectiveness Planning Content Marketing 91

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

NuSpark Consulting

DECEMBER 18, 2017

But how can you create white papers, videos and blog posts that your target audience will seek out and devour? Bottom line: with today’s tools, you can know who is in the market and what will engage them, giving you the ability to serve up relevant content and increase your content ROI. Raise Your ROI: Match Content to Buyer Intent.

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

SocialPilot

JANUARY 26, 2024

” “Generate a list of blog post topics that would attract [Target Audience], establish our brand as a thought leader in [Industry], and encourage newsletter sign-ups.” ” “Identify high-potential SEO keywords for our [Product/Service] that can drive organic traffic and generate leads through search engines.”

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Valasys

MARCH 1, 2024

One such strategy that has proven to be invaluable is paid search advertising. By strategically placing ads right at the top of search engine results pages (SERPs), enterprises not only illuminate their presence but also attract valuable web users to their digital stores.

Paid Search Agency 40

Paid Search Agency Advertisements Advertising Allocation 40

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Establishes linkable assets.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. They offer insights into website visits, search queries, social media activity, and more. This translates to higher lead quality, improved conversion rates, and maximized marketing ROI. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. MediaPost Is AI in Search Changing B2B Content Strategies?

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

SocialPilot

FEBRUARY 11, 2024

Search for influencers who actively engage with their audience through comments and direct messages, fostering community. Videos, pics, or blogs: What’s the secret sauce for [niche market] content that converts? ROI roundup: Are influencers giving us the mileage we need across all platforms? Where’s the biggest impact?

Sales Management 90

Sales Management ROI Planning Work Management 90

SalesIntel

JANUARY 19, 2022

We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. Once you have calculated your current ROI, we’ll help you find a strategy to help you increase your ROI and meet your sales goals every quarter. . What is ROI? But first, what is ROI?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

SmartBug Media

JUNE 3, 2021

That’s why measuring ROI in your business is one of the most important things you can do to assure profitability and success. However, calculating your content ROI can also be challenging if you’re not sure how to measure it or if you haven’t set up key performance indicators or goals for your content. New Contacts by Campaign.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

KoMarketing Associates

MARCH 22, 2018

If the answer is yes to either of these questions, then you have probably encountered the following: Low search volume. Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA). What are Dynamic Search Ads? Difficulty identifying your best keywords.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Webbiquity

JULY 18, 2023

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. The post Marketing Trends for 2023: Three Big Ones to Know appeared first on B2B Marketing Blog | Webbiquity. ” Only 29%?! .” ” Only 29%?! That doesn’t sound right.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

SmartBug Media

JUNE 12, 2023

As a business owner or marketer, you know that paid search advertising has the power to drive targeted traffic to your website. In this blog post, we will explore the key steps and best practices for creating an effective paid search strategy that maximizes your ROI and helps you achieve your business goals.

Cost Per Click 98

Cost Per Click Lead Scoring Lead Ranking Marketing & Strategy 98

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Webbiquity

AUGUST 1, 2023

Rapidly growing traffic to a completely new website is challenging: your market doesn’t know the brand or site name, search engines have no history with it (therefore, it has no domain authority), and there are initially no backlinks pointing to the site. But organizations typically seek to accelerate this process as much as possible.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketri

OCTOBER 25, 2023

As our clients will attest, strategic marketing can drive revenue growth and generate a high ROI. In Part 2, we provide insights on two equally vital steps that drive higher marketing ROI. Think: social media, email, paid search, trade shows, influencers, blogs, and many more.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Marketing Insider Group

MARCH 11, 2024

Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations. Your visitors won’t find your brand if you can’t catch the attention of search engines. No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Top Rank Marketing

AUGUST 4, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets appeared first on B2B Marketing Blog - TopRank®. Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92