QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of SEO. Here are a few reasons why your business might want to prioritize SEO first: Reach.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

Biznology

OCTOBER 10, 2013

My Biznology colleague Chris Abraham has already done a good job explaining why the Hummingbird algorithm is going to make old-fashioned SEO tactics (such as link-buying, manipulating the HTML coding behind web pages to get an edge in the search rankings, and larding web pages with keywords) obsolete. But don’t take my word for it.

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80

Hinge Marketing

MAY 20, 2019

An RFP is sent out to a broad swath of prospective service providers. Most of this material will be short-format pieces, such as blog posts and articles. For most firms, blogging is the easiest and most productive way to get started. If commenting is enabled, blog posts also provide a great way to interact with your audience.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Pam Didner

NOVEMBER 5, 2020

SEO-optimized content coupled with Google Search helps prospects and customers ‘learn’ about your products and services, which creates a big opportunity for marketers and sellers to ‘educate.’. Topic-specific blog posts, podcasts, and the like. Customer success stories. Case studies. ROI reports and ROI calculators.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

KoMarketing Associates

JANUARY 16, 2020

In a world filled with SEOs, how do you find the right one for your business? If you are thinking of hiring an SEO agency or are in search of a new one, here are a few things to look for: 1. During an RFP, we are inevitably asked what makes us different from other agencies. This is a blog post, not a sales pitch.

Advertising Agencies 159

Advertising Agencies Paid Search Agency Ad Agencies SEO 159

Vidyard

MARCH 5, 2021

Do you want built-in SEO features to help your videos rank in search results? Pro Tip: If your company requires you to go through the formal RFP process, we still highly recommend writing out a requirements document so that you clearly understand what you need from a vendor.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

SnapApp

FEBRUARY 28, 2018

Check out these stats: 39% of respondents in an Edelman study said thought leadership got companies invited to submit an RFP for work — and 47% said it played a role in awarding those contracts. From blogging to speaking to jumping into the social fray, there are nearly endless options available to you. What do you want people to do ?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

ANNUITAS

FEBRUARY 9, 2012

In fact, research by Sirius Decisions found that 70% of purchases are already at the RFP stage by the time vendors know about the opportunity. AG: In a recent blog post you wrote about the relationship between inbound marketing and content marketing. How important is one to the other? You really need both.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

Hinge Marketing

MARCH 14, 2016

An RFP is sent out to a broad swath of prospective service providers. Most of this material will be short-format pieces, such as blog posts and articles. For most firms, blogging is the easiest and most productive way to get started. If commenting is enabled, blog posts also provide a great way to interact with your audience.

Planning 48

Planning Marketing Plans Service Content Marketing 48

EMagine B2B Blog

NOVEMBER 8, 2012

“When we needed to do a complete redesign of our site, we selected eMagine after getting responses to our RFP from 6 different companies. “I’ve enlisted eMagine to build and optimize our web presence and SEO for three separate startups over a dozen years. We made the right choice! I highly recommend them!”

RFP 40

RFP Work Management Startups Marketing Management 40

WebMarketCentral

NOVEMBER 15, 2007

Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find? So, case made, how do you select an SEO partner?

SEO 20

SEO RFP Advertising Agencies Adwords 20

Industrial Marketing Today

MAY 5, 2010

Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

EMagine B2B Blog

MARCH 5, 2013

. ” I’ve enlisted eMagine to build and optimize our web presence and SEO for three separate startups over a dozen years. “When we needed to do a complete redesign of our site, we selected eMagine after getting responses to our RFP from 6 different companies. Great people, results, speed, and value.”

RFP 40

RFP Work Management Marketing Management Startups 40

Hinge Marketing

JULY 2, 2014

When I say demonstrate, I’m not talking about flipping through an RFP response and looking at resumes and project pages. The more articles, guest blog posts, speaking engagements, and webinars you can get, the better. Blog About It : Use a company blog as a platform to voice your opinions on your firm’s field of expertise.

Ad Building 48

Ad Building Brand Identity Branding Differentiation 48

Circle Studio

AUGUST 22, 2019

Blogging is a powerful tool for helping A/E/C firms drive website traffic and build thought leadership by publishing educational content online. Unfortunately, many A/E/C firms populate their blogs with content that is focused on what the firm is interested in writing about, not necessarily what the audience is interested in reading.

Thought Leadership 110

Thought Leadership Work Management High Quality Lead RFP 110

B2B Marketing Zone Posts

FEBRUARY 2, 2010

The ultimate guide to blogging when you don’t have time to blog - grow - Practical Marketing Solutions , January 25, 2010 This is a blog post for anybody who has trouble finding the time to blog. With this background in mind we’ve put together our top 9 tips for running a more considerate procurement/RFP process.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Sana Commerce

MARCH 23, 2023

Dive deeper into these factors: Read the full blog post on how to select the best e-commerce solution provider. Data types to consider when replatforming your e-commerce: Main content: Product, content, and other landing pages, blog, navigation, footer, etc. SEO data: Sitemaps, title tags, meta descriptions, image alt text, etc.

Work Management 98

Work Management Marketing Management B2B Paid Search Agency 98

WebMarketCentral

APRIL 10, 2007

On the occasion of the 101st post to this blog, here's a brief look back at the ten most trafficked posts to this point: 10) Business Blogs: PR Tool or Marketing Tool? 30, 2006) In which the question is asked (and answered), what is the fundamental purpose of blogging for business? 7) WMC Interviews: Mike Schultz (Apr.

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

Ledger Bennett

JULY 24, 2019

When going through the RFP Process (and all throughout the working relationship with an agency) make sure to consider the following: Internal/Resourcing: The agency should have a website with Good Quality Content. They should have a solid balance of blog posts, articles, resources, and case studies on their site to showcase their work.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

When going through the RFP Process (and all throughout the working relationship with an agency) make sure to consider the following: Internal/Resourcing: The agency should have a website with Good Quality Content. They should have a solid balance of blog posts, articles, resources, and case studies on their site to showcase their work.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

When going through the RFP Process make sure to consider the following: Internal/Resourcing: The agency should have a website with Good Quality Content. They should have a solid balance of blog posts, articles, resources, and case studies on their site to showcase their work. Proof of executing the big ideas they’re presenting.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Hubspot

DECEMBER 1, 2014

Too often, Request for Proposals (RFPs) ask hundreds of questions, but don’t actually help marketers choose the best platform for their organization. Here are some examples of the best and worst questions you can ask in a marketing automation RFP. Getting an arbitrary percentage from each vendor is not the right question for an RFP.

Marketing Automation Services 28

Marketing Automation Services RFP Marketing Automation Automation 28

Circle Studio

JULY 3, 2019

A recent study showed that 45% of C-suite executives listed thought leadership as influential in their decision to invite a vendor to participate in the RFP process. While you’d like to think that each of your blog posts, eBooks or videos have equal levels of importance on your site, they shouldn’t! How does cornerstone content work?

B2B Thought Leadership 68

B2B Thought Leadership Top of Funnel Paid Search Agency Thought Leadership 68

Hinge Marketing

JANUARY 31, 2022

AIM also publishes a special executive-level blog that shares “stories from the trenches.” Municipal audiences, on the other hand, were targeted with LinkedIn content distribution promotions that allowed Woodard and Curran to stay in front of their audience even during RFP blackout periods. Download The Marketing Planning Guide.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Hinge Marketing

APRIL 6, 2017

Don’t ignore deep areas of content, such as blogs & company news. Is your current content well optimized for SEO? Skip the RFP. RFPs actually make it harder to find a good fit. Most RFPs get them wrong, are over specific, or overly general. And third, many great firms simply won’t respond to RFPs.

Work Management 89

Work Management Marketing Automation Services Marketing Websites Marketing Management 89

B2B Digital Marketer

OCTOBER 5, 2020

We started blogging and, you know, we a blog every other week or so, and nothing really happened. And quite frankly, the best place to do it on our website in our opinion is your blog. And so if you’re telling me, Hey, I’m blogging and I’m not getting any results. We didn’t get any leads from that.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

SpotMe Blog

MAY 17, 2023

Use digital marketing strategies such as email marketing, social media engagement, and SEO-optimized content to create awareness and drive registrations. 7 Choosing engagement strategies Developing a strategy to engage with HCP attendees before, during, and after the event is key to successful pharmaceutical meeting planning.

Planning 59

Planning Enterprise Management Work Management Marketing Management 59

Hinge Marketing

JULY 18, 2019

AIM also publishes a special executive-level blog that shares “stories from the trenches.” Municipal audiences, on the other hand, were targeted with LinkedIn content distribution promotions that allowed Woodward and Curran to stay in front of their audience even during RFP blackout periods. Download The Marketing Planning Guide.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Webbiquity

DECEMBER 19, 2017

” — B2B Marketing Trends for 2018 , Act-On Blog. There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use. ” — 2018 Trends: B2B Marketing , Edelman. Social Media Marketing Trends.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Anteriad

APRIL 25, 2023

Black hat SEO Refers to the use of aggressive SEO strategies, techniques and tactics that focus on outsmarting search engines, and usually do not obey search engine guidelines, making that page subject to search engine penalties. See White Hat SEO. Blog A regularly updated website or web page.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Black hat SEO Refers to the use of aggressive SEO strategies, techniques and tactics that focus on outsmarting search engines, and usually do not obey search engine guidelines, making that page subject to search engine penalties. See White Hat SEO. Blog A regularly updated website or web page.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

B2B Marketing Zone Posts

JANUARY 4, 2011

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Albacross

JULY 17, 2018

Some companies like to issue a Request For Proposal (RFP) at this stage. Using this RFP, your vendors will tailor proposals for you, and you can compare each of these proposals to determine the best fit. If you’d like to create an RFP, HubSpot’s RFP template for marketing automation software will help you get started.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40

Hinge Marketing

APRIL 17, 2019

Often this involves some combination of SEO-optimized content, social media and guest posting to drive visibility. This can be done by educating your audience, using blog posts, webinars, videos, public speaking, social media and the like to show people who are interested in your area of expertise how you solve problems like theirs.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Directive Agency

JULY 26, 2016

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. And, if you are looking to hire a SEO agency, please do not hesitate to contact us and receieve a free search assessment! SEO as we know it is an ever changing landscape.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76