Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. The post Marketing Trends for 2023: Three Big Ones to Know appeared first on B2B Marketing Blog | Webbiquity. ” Only 29%?! .” ” Only 29%?! That doesn’t sound right.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Visitor Queue

MARCH 23, 2024

Every few years Google releases new updates to its core algorithm in an effort to make search results higher quality for users. However, Google’s March 2024 core algorithm updates have taken the marketing world by storm.

Traffic 81

Traffic Google Marketing Websites Search Marketing 81

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news. Our opinion? Everybody’s right.

PR 332

PR SEO Lead Scoring Lead Ranking 332

seo.co

JANUARY 27, 2022

Blog posts come in all shapes and sizes and are written for varying types of search intent. The intent of your content (as well as the quality of your writer) is the tail that wags the dog when it comes to determining the cost of an individual blog post. The Intent of Your Blog Posts. agency, contractor, etc.).

Marketing Budget 98

Marketing Budget Work Management Paid Search Agency Marketing Management 98

NuSpark Consulting

OCTOBER 9, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days. Perhaps you could get away with creating fewer blog posts. You can even use HubSpot’s Blog Topic Generator.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

Launch Marketing

OCTOBER 18, 2023

Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there. Double-Check Search Engine Optimization Optimizing your website for search engines is a critical step in generating traffic and leads.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. The post The Top 10 Most-Read B2B Marketing Posts of 2023 appeared first on B2B Marketing Blog | Webbiquity. Alright, now the list. Onward and upward to a happy and prosperous 2024!

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Marketing Insider Group

APRIL 25, 2023

Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. Fast-forward to the present, Google has joined the masses and released its own AI chatbot, Bard.

Google 236

Google Generation Guidelines High Quality Lead 236

Webbiquity

OCTOBER 5, 2021

Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). Three keys for B2B tech marketers to effectively reach this group are: Search: As previously noted, “Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online.”

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. Marketers searched out, followed, and created spreadsheets filled with influencer names, contact information, and social media links. Influencer marketing has become a really big deal in a relatively short time.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. According to the the study, only 55% of B2B marketers are creating blog content. What the biggest missed opportunity is for B2B marketers?

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Adobe Experience Cloud Blog

AUGUST 28, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare. Perhaps you could get away with creating fewer blog posts. Blog Drunk. You try to avoid it.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

Top Rank Marketing

DECEMBER 8, 2023

percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. So we’re here to do it. Quick Takeaways.

Top of Funnel 63

Top of Funnel Product Work Management Marketing & Strategy 63

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. It gets old, fast — especially when the same people are always the blog idea people.

Planning 111

Planning Stats Creativity Paid Search Agency 111

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Martech

OCTOBER 19, 2023

And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share. Get MarTech! In your inbox.

Marketing AI 114

Marketing AI Paid Search Agency Aggregators Forecasting 114

Webbiquity

NOVEMBER 15, 2022

And with that responsibility comes the ability to create high-quality blog posts, videos, images, and graphic assets that stand out in a crowded newsfeed. For example, you might work with the design team to create engaging graphics or with the SEO team to optimize your campaigns for search engines. Build upon your networking skills.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

MARCH 2, 2021

Content marketers, on the other hand, are focused on understanding customer questions, doing research, developing content like blog posts and ebooks that answers those questions, and optimizing that content for organic search. Content marketing, on the other hand, is about making the brand more visible in search.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

JULY 13, 2021

Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Google dominates the browser world much as it does in search. The post 12 Fascinating Facts About Global Internet Use in 2021 appeared first on B2B Marketing Blog | Webbiquity. And 54% (4.2

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. MediaPost Is AI in Search Changing B2B Content Strategies?

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Marketing Insider Group

SEPTEMBER 12, 2023

We can create reports, summaries, and basic blog posts in seconds. By aligning your content release with these peak periods, we ensure maximum visibility and engagement. But what does this mean for us, the marketers and content creators? First, let’s acknowledge the undeniable benefits of AI-driven content creation. Channel Selection.

Marketing AI 281

Marketing AI Distribution Content Marketing Content 281

seo.co

APRIL 5, 2021

Blog posts are a great way to expand your footprint on the web and increase your content generation as well as provide relevant information to your users. The first step to understanding how much you should pay for a blog post is understanding exactly what you need. The Intent of Your Blog Posts. agency, contractor, etc.).

Work Management 85

Work Management Paid Search Agency Click Rate Advertising Agencies 85

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. HubSpot has released many approval features in the past year, including marketing email approvals. Watch a video about the release.

Hubspot 99

Hubspot Landing Pages Budget Programs Work Management 99

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Marketing Craftmanship

DECEMBER 22, 2015

When pressed to explain why their company has a blog, many CEOs will admit they were either pushed by marketing counsel to create one, or believed they needed a blog because their competitors have them. Unfortunately, a blog is much like a marriage, but without dating in advance of a commitment.

Allocation 100

Allocation Terms and Conditions Paid Search Agency Enterprise Management 100

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. We broke down how we perform PPC audits and shared how to use this approach to get your paid search campaigns under control. One of the biggest updates Google released this past year was the BERT update.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Zoominfo

NOVEMBER 20, 2023

Why Data Quality Matters for Generative AI While AI tools in the broadest sense have been in development for decades, the explosion of recent interest is fueled by the release of consumer-focused products, like Google’s Bard and Open AI’s ChatGPT. Blog post outlines and video script drafts can be created in seconds using generative AI.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Circle Studio

FEBRUARY 21, 2018

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected. Setting specific goals and objectives for your blog.

Business Blogging 88

Business Blogging Business B2B Thought Leadership Ad Frequency 88

Convince & Convert

MARCH 10, 2016

You’ve been creating consistent blog posts for a while, but you aren’t getting as much traffic as you’d like. While you may be producing blog posts regularly, incorporating SEO-friendly keywords, and paying for advertisements, your work won’t pay off until you attract regular readers that actually convert or make purchases.

Mobile Advertising 112

Mobile Advertising Mobile Marketing Television marketing Newsletter 112

Modern B2B

APRIL 18, 2024

In this blog, we outline what the new SGE developments are expected to look like, and how you can ensure your search engine optimisation (SEO) and pay per click (PPC) strategies are prepared for these changes. Google’s Search Generative Experience (SGE): What is it? What will this mean for my SEO and PPC strategy ?

PPC 52

PPC SEO Marketing & Strategy SERP 52