Why Sales Shuns B2B Marketing Qualified Leads
Marketing Interactions
AUGUST 15, 2021
In most lead scoring schemas, you award higher points for form fills and downloads or event registration and attendance and lower for web page views, frequency, and recency. What I mean by this is that if the “lead” is reading your blog content but not looking at your product or solution pages or Why Us? Behavior is a bit trickier.
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