Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. The two groups are about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns. overall budgets will be cut).

Marketing Budget Creation 336

Marketing Budget Creation Paid Content Planning Peer-to-peer 336

Contently

SEPTEMBER 24, 2021

He also said users should expect to see more algorithmically recommended vertical videos, from people and topics they don’t follow, over the next 6-12 months. Facebook’s algorithm was incredibly friendly to “link posts” that sent users to news or blog articles. “Instagram is focusing on becoming TikTok.”

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Webbiquity

MAY 25, 2021

Affiliate sales support independent publishing. Twitter is compelling for certain verticals, news, politics, sports. In the right verticals within B2B, Instagram works out. Maybe this goes back to Stewart Butterfield from Slack’s famous blog post on Medium where he talks about, “we don’t sell saddles.”.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Webbiquity

OCTOBER 16, 2018

An influencer may, for example, be willing to do certain simple tasks—such as publishing a guest post or contributing a quote for an expert roundup—without charge but just for the mutual benefit of the relationship. Amplify Your Content Through Vertical Websites. Vertical websites are essentially crowdsourced online trade publications.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Top Rank Marketing

MARCH 25, 2024

The approach is guided by personas, which often span verticals, functions, or buying committee roles. Many of Google’s algorithm updates and statements have reaffirmed its preference for trustworthy, knowledgeable, and experienced publishers,” explains Semrush. “In appeared first on B2B Marketing Blog - TopRank®.

Top of Funnel 103

Top of Funnel SEO Long Tail Marketing B2B 103

Webbiquity

DECEMBER 18, 2018

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. We’ll use blogging as an example. Most bloggers think about search as the primary customer acquisition channel for blogging. Forbes, meanwhile, “only” publishes 400 pieces of content daily.

Training 212

Training Planning Work Management Marketing Management 212

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Kevin Indig

SEPTEMBER 26, 2023

🧪To get an answer, I analyzed the annual growth of 3 companies at different stages and in different verticals that get at least 50% of business from SEO. What I found is that growth rates depend on the vertical and business model. Second, companies grow at different speeds based on business model, vertical and funding.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Convince & Convert

JULY 17, 2015

By now, I’ve (hopefully) convinced you to consider different verticals for your affiliate program. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. When you sign content-focused publishers as affiliates, you automatically diversify your traffic. Get some face time.

Verticals 155

Verticals Blogger Conference Custom Publishing 155

ClearVoice

MARCH 6, 2019

In a recent blog post , the company detailed that it has disabled comments on most videos featuring children. In the blog post, YouTube said the following: “No form of content that endangers minors is acceptable on YouTube, which is why we have terminated certain channels that attempt to endanger children in any way.

Trends 109

Trends Examples Content Marketing Verticals 109

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Content types: Blogs, long-form, social, etc. Simply consider how the pandemic changed online searches in basically every vertical. billion in 2018 to $15.2 Content Ideas.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Webbiquity

JULY 23, 2022

Affiliate sales support independent publishing. Look at data both horizontally and vertically. It’s always better to take another glance at the data, such as looking at the vertical side to it as well and reviewing additional data sources.

Tips 136

Tips Multi-Channel SIC Work Management 136

Webbiquity

NOVEMBER 17, 2022

Affiliate sales support independent publishing. When the page is rendered on a laptop or desktop web browser, visitors get the full-width, horizontally oriented page; when the page is loaded on mobile devices, it’s optimized dynamically to look good with a vertical design that fits without having to scroll sideways.

Landing Pages 201

Landing Pages Optimization Conversion Rate Lead Ranking 201

Marketing Insider Group

SEPTEMBER 16, 2019

Attaching a percentage to the number of people who prefer a data-based blog with a link back to the source (like we did with the SurveyMonkey poll above) lets readers know that it is not just my opinion, it is a theory supported by statistics. To start, solid numbers give a premise or opinion a bit more legitimacy. Go Big or Go Home.

Relevance 194

Relevance Research Opinions Content 194

Liveintent

MAY 3, 2022

Publishers know they need to collect first-party data from their audiences — no more relying on third-party cookies or losing valuable insights to walled gardens. So, now that publishers are plugging into the power of first-party data, the question becomes: How exactly can they use that data to drive revenue and engagement?

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. That being said, blogging once a month won’t help you all that much.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Moz

DECEMBER 9, 2019

I’m about to share the process you can use to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with. However, that only happens if you pick publishers that have: The trust of your target audience. Topical relevance and authority. It all starts with BuzzSumo.

Verticals 63

Verticals API Aggregators Thought Leadership 63

nDash

MAY 11, 2022

For this Wednesday Writer Roundup, we have a publishing industry expert, a content strategist, a former graphic arts instructor, and a university health center director. Reading and writing were my earliest pastimes, and I’ve been so lucky to turn those passions into an editorial career in both the traditional and digital publishing spaces.

Design 52

Design Marketing & Strategy Verticals Sample 52

Televerde

DECEMBER 1, 2020

Organize Content by Vertical and Pain Point. Looking at a menu and only seeing the word “blog” doesn’t tell new visitors what your site is about and who you help. Organize your content by industry, vertical, issue, or pain point so visitors can find something relevant no matter where they came from.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

ClearVoice

FEBRUARY 27, 2020

Vertical scrolling list. Now, IGTV no longer has the player constantly located on the screen in favor of more thumbnails on the page and a new vertical scroll. So, while it certainly isn’t time to drop your YouTube publishing, now might be a great time to at least slightly raise your IGTV publishing game.

Youtube 64

Youtube Verticals Video Marketing Opt-out 64

PureB2B

FEBRUARY 17, 2021

By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? Subscribe to our blog! There’s actually some truth to that. Google Web Stories.

Google 125

Google Content Marketing Content Verticals 125

Drew Neisser

APRIL 22, 2022

Even this podcast is brought to you by SaaS—a collection of 7+ tools to record, publish, and house countless marketing insights. The post 3 Savvy CMOs Share SaaS Marketing Secrets appeared first on The Drew Blog. You’d be hard-pressed to find a successful software product right now that isn’t either fully SaaS or migrating to it.

CMO 52

CMO Barriers Verticals Startups 52

Liveintent

MARCH 14, 2022

Native ads in email have been growing in popularity for advertisers and publishers, and it’s no secret why. With the positive results for both reading experience and engagement, implementing native ads in email is a great way for publishers to expand their media offering and achieve their goals.

Paid Search Agency 62

Paid Search Agency Ads Banner Ads Curation 62

Webbiquity

AUGUST 20, 2019

Anything you publish online is content. There’s also more of a move towards vertical graphics, rather than horizontal visuals, which are also easier to read on a mobile screen. They can be shared as individual social media posts or blogs, or can be combined with existing posts. Guest post by Ronita Mohan.

Content Marketing 216

Content Marketing Content High Quality Lead Mobile Marketing 216

Brightedge

NOVEMBER 21, 2018

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.

Verticals 66

Verticals Marketing Report SEO Research 66

SmartBug Media

APRIL 23, 2021

From publishing content to making sure your pages are well optimized, there's a lot you need to do to be successful. Having your site on HTTPS is a must for ranking well across most verticals. HubSpot provides the ability to enable AMP on your blog which allows your users to find AMP versions of your blogs on mobile devices.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Liveintent

FEBRUARY 16, 2022

In the fight to build audiences in today’s digital world, publishers are turning to email as a valuable, trusted, and time-tested channel. ” To help publishers tap into this wealth of email engagement, we sat down with Kellet and got his take on changing consumer habits, subscription models, and the rise of newsletter content.

Ad Building 71

Ad Building Newsletter Custom Publishing Verticals 71

Liveintent

APRIL 5, 2022

Publishers are increasingly investing in email to build engaged audiences and nurture subscriber relationships through 2022 and beyond. As an email-driven publisher, Axios runs over 30 unique newsletters like Axios Latino, Axios Crypto, Axios Sports, and Axios Science — and they’re just getting started. Also, it’s personal.

Ad Building 62

Ad Building Tips Clickthrough Newsletter 62

Sword and the Script | B2B

AUGUST 8, 2023

Most companies publish case studies in both HTML (74%) and PDF formats (73%); and More than half (56%) want to try video case studies – but 69% say video is hard or very hard to get customers to agree to, compared to 40% that say the same for text. Case studies make for excellent blog posts too.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Pam Didner

SEPTEMBER 13, 2022

Take a look at this blog post in a Google Doc. But when you dress up the blog post with images and add an SEO-centric (Search Engines Optimization) title and additional relevant links, the blog post becomes much more relevant and valuable. Vertical segments. Product names. Target audiences. Territories/regions.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Biznology

AUGUST 17, 2017

I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. While a few people do get lucky in this way, the vast majority of people who write what they want and hope for the best never get published, outside of personal blogs that rarely get read.

Tips 146

Tips Peer-to-peer Advertising Mediums Creativity 146

Leadspace

MARCH 9, 2022

This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In their evaluation of 14 leading B2B CDP solutions, Forrester considered several factors to compare each CDP’s Market Approach.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In their evaluation of 14 leading B2B CDP solutions, Forrester considered several factors to compare each CDP’s Market Approach.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Sharpspring

AUGUST 28, 2020

We do this, for this – and that can be either vertical or horizontal.”. Baker on vertical positioning. There are multiple advantages to a vertical positioning and one of the key ones is that they hang out at identifiable places. There are other things that you can use to inspire them. I just call those water coolers.

Paid Search Agency 90

Paid Search Agency Advertising Agencies Ad Agencies Verticals 90

Hubspot

DECEMBER 1, 2020

In fact, nearly 60,000 software companies are listed on the G2 Crowd across over 700 verticals as of 2020. Instead of striving for nuance in every blog post, focus on filling a gap with authority and dedication. These keyword rankings drove substantial traffic to Brand X's blog, with 80% being new traffic. Subscribers.

Top of Funnel 98

Top of Funnel Thought Leadership Tips Lead Scoring 98

Adobe Experience Cloud Blog

JUNE 16, 2017

Clicking on shortcuts often takes users to either a Google property or displays AMP publisher results. While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. This form appears below every post on Propecta’s blog.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113