Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. why does adoption remain low?

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Seismic

DECEMBER 20, 2021

2021 has been an eventful year for Seismic and the Seismic Blog. The Last Blog Before New Year’s. Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight. ‘Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Martech

OCTOBER 17, 2023

With Data Guardian, Integrate seeks to set some basic standards for ensuring that lead data is compliant and protected; in effect, challenging other vendors to do the same. It will help marketers by ensuring that leads are “100% marketable,” it said in a blog post. Assess lead quality, assigning trust scores. Get MarTech!

Privacy 121

Privacy Intent Signal Lead Scoring Lead Ranking 121

The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? How should we approach the campaign differently?” Let’s review what the new regulations are, in brief.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Research opportunities to get your blog posts submitted or syndicated on third-party sites. The most common examples are social media platforms and blog comments.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Zoominfo

DECEMBER 28, 2020

They visit websites where they read blog posts, watch product videos, or download a guide. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. The most straightforward way to access buying signals data is through a third-party vendor. How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Marketing Insider Group

MARCH 29, 2021

Content consumption behavior: Since you’ll need to publish your content where and when they’ll find it, it pays to look at which online – and offline – channels they prefer. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Image via GloriaRand.com.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Engagio

DECEMBER 26, 2018

As we look back at our blogs from 2018, once again, there’s a lot of them. From Fastest Growing SaaS Company awards to Cool Vendor recognition to Best Places to Work awards, we have a lot to celebrate. If you would like more of the best darn ABM content around, don’t forget to subscribe to our blog. Enjoy! – – –.

Account Based Marketing 75

Account Based Marketing ABM Planning Best Practices 75

Attendify

DECEMBER 17, 2019

Somewhere along the line, they made time to read our blogs as well. So why have so many event tech vendors failed to humanize their offerings? Choosing an Event Tech Vendor? How do you know if an event tech vendor is being up front with you about their offerings, or just selling you a bill of goods? Look for Transparency.

Marketing Management 57

Marketing Management Vendors Pricing Price 57

Marketing Insider Group

MAY 15, 2023

In fact, 70% of marketing technology buyers look for content on vendor websites. This includes blog posts , eBooks, whitepapers, webinars, and more. The best way to level up your marketing game is to publish high quality content consistently. Content Marketing.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Liveintent

NOVEMBER 16, 2022

We are pleased to share that LiveIntent was included as a Sample Vendor for Identity Resolution (IDR) in the recently published The Gartner Marketing Technology Vendor Essential Guide. For publishers and brands, the days of accepting a closed solution are over. and/or its affiliates in the U.S. All rights reserved.

Gartner 62

Gartner Vendors Sample Opinions 62

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6 percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Stevens & Tate

FEBRUARY 9, 2023

Although the consumer has decided on a solution by this stage, they have yet to decide on a product or service or the vendor that they will purchase from. They will also research vendors that provide those products and services to determine if they are trustworthy.

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

Webbiquity

JANUARY 19, 2023

This blog post explores 10 key differences between B2B and B2C marketing, providing valuable insight into how each approach works and how marketers can leverage them to optimize their brand message. As such, B2B vendors must be prepared to provide discounts or other incentives for large orders.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

AUGUST 6, 2019

Since (obviously) no business wants to be hacked, you might be surprised to learn that very few SaaS vendors take all the necessary steps to protect their users. And knowing the right questions to ask of the SaaS provider is your secret weapon: Question 1: Does the SaaS vendor have publicly published security policies?

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Vidyard

MARCH 5, 2021

And if there’s a very specialized requirement your company has, can the vendor build it for you? Think about what you require from a vendor and ask how they’ll support you once you’re live with the platform. P is for Publish. The ability to publish videos from an online video platform is very important.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. There’s (almost) no correlation between publishing frequency and marketing success. Blog posts are a great way to attract a new audience.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Liveintent

DECEMBER 1, 2021

Publishers must seek new identity solutions that will enable them to continue monetizing their digital properties and remain successful in a cookieless world. Publishers across the globe are most interested in audience data to help them improve yield across channels. Here are those findings. Very important. Not important.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Martech

SEPTEMBER 20, 2023

This should benefit not only B2B marketers but also the vendors they rely on. In a recent blog post , Golec admitted “consumer marketers have been using tracking pixels and cookies for years to monitor publisher brand safety, understand human vs. non-human traffic, and assess ad viewability.”

DemandBase 99

DemandBase Marketing Attribution Account Based Marketing B2B 99

Martech

AUGUST 15, 2023

He has also been a frequent contributor on CDPs to the Gartner Blog Network. An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing. LinkedIn: Ben B l oom (2.5K followers) X/Twitter: @bsbnyc (1.5K LinkedIn: Greg Krehbiel (2.3K LinkedIn: David Raab (9.6K

Enterprise Management 96

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 96

Webbiquity

NOVEMBER 8, 2022

For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. Affiliate sales support independent publishing. Here are four other key psychological principles of social proof. Uncertainty.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Biznology

OCTOBER 16, 2017

Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers have lost advertising revenues, content displays, and leadership. Publishers have lost advertising revenues, content displays, and leadership.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

seo.co

JANUARY 1, 2023

When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Check to see if the publishers of the content in which your brand and products are mentioned have linked back to your site accordingly. Guest Blog. Praise Vendors, Suppliers, and Those You Admire.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

BenchmarkONE

MARCH 22, 2019

Check out these posts from 10 of the most influential CRM blogs on the world wide web, and follow them to stay in the know. This blog was created by Richard Boardman, who spent 15 years as a CRM consultant. Before that, he worked with CRM vendors. The Hatchbuck blog focuses on what’s new and significant in CRM today.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? Once 1999 came around, I took to web logging—blogging—my thoughts and experiences.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Liveintent

NOVEMBER 23, 2021

LiveIntent recently attended AdWeek’s Elevate: Publishing conference. Over three days, publishers and tech partners came together virtually to discuss the hottest topics and trends in the publishing world. Poetically speaking, it was: know thy reader, know thy business. The cycle supports itself. Assess your tech stack.

Newsletter 124

Newsletter Loyalty Business Curation 124

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Brenda Gelston’ Marketing Momentum blog.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

Martech

MARCH 20, 2024

Don’t forget to talk with key stakeholders, including partners and vendors, to get input about how they view the company. They can help build enthusiasm to investors, customers, partners, vendors and prospects. As part of a recent engagement, a client changed its corporate name based on direct customer feedback.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Brand Identity 111

Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. Change is not only a constant but is also a strategic imperative.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Buffer

MARCH 9, 2023

This includes features in reputable publications, your own published work, or even your resume. Get inspired by these About sections from LinkedIn's blog. To do this, connect on LinkedIn with trusted friends, former colleagues, classmates, industry leaders, vendors, and other professionals.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

NuSpark Consulting

FEBRUARY 3, 2019

Content syndication is the tactic of publishing quality, high-value material on websites that target audience groups you might not have access to, usually gated with a data collection device such as a contact form, a survey or a poll. Achieving higher readership for your blog. What Content Syndication Is.

Top of Funnel 100

Top of Funnel Lead Generation Lead Scoring Lead Ranking 100