SmartBug Media

AUGUST 19, 2021

It might be useful to do a SWOT (strength, weakness, opportunity, and threat) analysis to determine your strengths and weaknesses compared to your competitors. Do you have a blog, resource center, or any sales collateral pieces? Write blog posts that outline what hip replacement patients should expect before, during, and after surgery.

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

Hubspot

NOVEMBER 10, 2015

For publishers looking to build an audience, the opportunity on Instagram is massive —publishers like Mashable, National Geographic, and Vogue have all had success in growing their follower counts from zero, to hundreds of thousands, and even millions. Most likely, you can digest more photos than blog posts or ebooks.

SWOT 28

SWOT Analysis Media Brand Identity 28

Marketing Insider Group

NOVEMBER 16, 2021

Expect more on this from me in future blogs, articles, and presentations now that I am focused full-time at Wolters Kluwer Compliance solutions (both “day job” and “midnight projects”) upon Thought Leadership. While Martech solutions continue to grow, net any “churn”, the “megatrend” is at the platform level.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

BenchmarkONE

NOVEMBER 10, 2021

Research including SWOT analysis, competitor analysis, buyer purchase cycle, and buyer personas. Perhaps you need to publish more blog posts that address questions at the consideration stage of the journey. What are your competitors doing with their emails, their social media, and their blogs? . SWOT Analysis.

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

Webbiquity

MAY 4, 2010

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog.

RSS 100

RSS Digg Tagging Blogger 100

Conductor

SEPTEMBER 23, 2021

Content creators/publishers: These are brands/websites outranking you who are not your direct competition. Going back to the cooking gadget example, you may find articles on kitchen blogs or in online news sites that mention that type of gadget in the SERPs. Discover Content Opportunities Where You Can Outrank SEO Competition.

Analysis 119

Analysis SEO SERP Domain 119

Content4Demand

AUGUST 27, 2020

The New Yorker published a great article about the secret formula for resilience a few years ago that I regularly come back to. Could a SWOT analysis or best-case/worst-case exercise help us refine our plans? The idea behind resilience is the ability to bounce back from these challenges stronger than before.

Marketing Strategy 77

Marketing Strategy Marketing & Strategy Planning Ad Building 77

BenchmarkONE

SEPTEMBER 1, 2020

What are your competitors doing with their emails, their social media, and their blogs? . SWOT Analysis. Produce three pieces of blog content each week. Get one piece of content published on a marketing site our audience reads a month. What platforms does your audience utilize? . Market Analysis. Competitor Analysis.

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

Vision Edge Marketing

NOVEMBER 28, 2023

Use this information to identify your strengths, weaknesses, opportunities, and threats (SWOT) and create your SWOT table. Founded in December 1982 by John Warnock and Charles Geschke, the company’s original business model centered around developing and selling software for desktop publishing and printing.

Webinar Metrics 225

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 225

Webbiquity

OCTOBER 12, 2021

These may include apps, promoted posts and stories on Instagram, video and photo content, drip campaign tools, influencer ads, merchandise, and published media stories. Use SWOT analysis to analyze your capacities. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Position in the market.

Sales Management 259

Sales Management Planning SWOT Top of Funnel 259

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Hubspot

MAY 19, 2020

SWOT analysis of the target account. Editor's Note: This blog post was originally published in April 2017, but was updated for comprehensiveness and freshness in 2020. After you’ve found the right accounts and the right contacts, deliver relevant business insights. The relationships inside the account.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

B2B Marketing Savvy

JULY 30, 2009

Some ScoopDog Blog data points, two months in: . This blog has a CTR (Click Thru Rate) similar to tech trade banner advertising. 45 comments posted to the blog, 250+ comments outside the blog. We “circulate&# to a ballpark 1 million impressions for each major posting. Measurable site hits have grown to 1000+/week;

Advertising Agencies 40

Advertising Agencies RSS Ning Blogger 40

Oktopost

DECEMBER 8, 2020

Their website and everything they publish on it (blogs, whitepapers, ebooks, testimonials, newsletters, etc.). Use frameworks: SWOT the PEST. There are existing, proven frameworks you can use, such as SWOT and PEST. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The imagery they use.

Analysis 111

Analysis SWOT Peer-to-peer Top of Funnel 111

Heinz Marketing

AUGUST 28, 2023

Analyze their social media presence, blogs, and the types of content they produce. SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for each competitor. From blog posts to webinars, your content should be a cornerstone of your strategy.

Webinar Metrics 74

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 74

seo.co

APRIL 2, 2023

Low barriers to entry and high competition were listed as industry “weaknesses” in the SWOT analysis provided in our recent digital marketing industry report. Outsourcing your blogging and other content writing is a great way to get the content you need while still managing and growing your business.

Work Management 105

Work Management Marketing Management Paid Search Agency Advertising Agencies 105

ClearVoice

FEBRUARY 15, 2021

It might also be something your SWOT team does to determine your company’s strengths, weaknesses, opportunities and threats. Namely: Blog : Does your competitor have a blog? Are they of the “how-to” variety or more engaging branded content plays appearing on better-known publisher sites? Or is it a vanity play?

Paid Content 107

Paid Content Analysis Cost Per Click Paid Search Agency 107

Tomorrow People

SEPTEMBER 27, 2022

You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. You can encourage this by developing and promoting informative content such as blog posts, eGuides, infographics, and more. Define your target market and buyer personas. This includes: Organic search.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. You can encourage this by developing and promoting informative content such as blog posts, eGuides, infographics, and more. Consideration: The prospect compares your solution against others.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

seo.co

JANUARY 21, 2021

Low barriers to entry and high competition were listed as industry “weaknesses” in the SWOT analysis provided in our recent digital marketing industry report. Outsourcing your blogging and other content writing is a great way to get the content you need while still managing and growing your business. Source: [link].

Work Management 75

Work Management Marketing Management Paid Search Agency Advertising Agencies 75

Sharpspring

JANUARY 28, 2020

This is a good area to include a SWOT analysis, brand differentiators, product-specific information and an abbreviated competitor analysis. If a policy against this isn’t published, there’s no easy way to enforce that this is not acceptable and they shouldn’t be doing so. Visual Guidelines. Channel-Specific & Collateral Guidelines.

Guidelines 64

Guidelines Brand Identity Branding Paid Search Agency 64

Hubspot

AUGUST 21, 2023

This can be in the form of a blog, whitepaper, or video. Build links: Reach out to other publishers and ask them to link to your content to gain even more traffic with link-building tactics. Type of Content Topic Promo Strategy Lead Generation Blog post What is sales AI? First up is the attract phase.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

markempa

MAY 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « SWOT Team: Adding webinars to the marketing pool | Main | The Revenue Roundtable launched! Last Monday, I finished my book and sent the manuscript to my publisher, McGraw-Hill, for review and editing.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Marketing Graham

DECEMBER 30, 2020

The strategy consists of SWOT analysis which should identify areas for improvement (so you offer the very best proposition), but also your main advantages. Start writing blogs, producing videos and host webinars to show your colleagues how easy it is. These will give you a slimline B2B Marketing Plan and route to success.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). How to Convert Readers into Clients on Your Blog , May 26, 2010. 7 Tips for Getting People to Your B2B Blog , June 4, 2010. B2B Blogging Excellence , May 25, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hinge Marketing

NOVEMBER 22, 2013

Repurpose this content on your website by leveraging various format types like blogs, white papers, and videos. Conduct a SWOT analysis, set clear goals, look at your current strengths and capabilities, and determine potential growth areas. Which is more valuable: white papers, published articles, or blog posts?

Planning 48

Planning Marketing Plans Webinar Metrics SWOT 48

Valasys

AUGUST 6, 2019

Focus on invigorating the Account-Based Marketing Strategy : According to a report published by business2community.com, the total number of account-based programs is expected to upsurge by at least 150% in the year 2019.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

FEBRUARY 23, 2019

Whether it's writing a blog post, designing an infographic, or creating an ebook, it's challenging to start creating a new piece of content from scratch, especially if you've never done it before. You'll come away from the template with tons of targeted blog post ideas to attract your audience to your site and convert them into leads.

Template 78

Template Top of Funnel Planning Work Management 78

Hubspot

SEPTEMBER 7, 2016

This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. Since Google controls about 85% of all search traffic, we recommend using Google to evaluate your competitors’ websites, blog articles, social media articles, press releases, etc.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Single Grain

JULY 24, 2019

And if you want to get an accurate look at how your articles or blog posts are performing in relation to other brands in your space, you’ve got to do some digging. When it was originally published. Published & republished dates. We could immediately see his whole content strategy, including: How often he's publishing.

Marketing & Strategy 97

Marketing & Strategy Top of Funnel SWOT Content 97

Hubspot

OCTOBER 12, 2017

Take note of any of the following items and copy down the specific URL for future reference: Do they have a blog? Do they publish buying guides and data sheets? Do they have several hundred blog posts or a small handful? Are they publishing something new each week or once a month? Are they creating whitepapers or ebooks?

Analysis 101

Analysis SWOT Work Management Case Studies 101

Hubspot

MARCH 21, 2016

When I write blog posts, that typically means designing a SlideShare or other visual element to accompany the posts. 3 Blog Editorial Calendar Templates. Download the blog editorial calendar templates here.). Read this blog post for a step-by-step guide for using the Google Calendar template.). 5 Blog Post Templates.

Template 28

Template Planning Content Marketing Work Management 28

Directive Agency

MAY 9, 2017

Account based content marketer publish content. Mediums: eBooks, Podcasts, Blogs. Mediums: Video, Blog, Podcasts. Type 2: Blog and Resource Content. After you have your core content in its place, we pivot into crafting exceptional blog and resource content. Share to 10+ Facebook Groups on Blog Topic or Industry.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Hubspot

OCTOBER 26, 2015

Customers, employees, blog readers (sound familiar?), The familiar SWOT analysis can help, actually. When you do a SWOT analysis, you should involve everyone in your company, as well as some of your best (and worst -- yes, your worst!) You can also download our SWOT analysis template. but more on that later.

Paid Search Agency 28

Paid Search Agency SWOT Advertising Agencies Brand Identity 28

Hinge Marketing

SEPTEMBER 11, 2017

A few firms have even published their own print magazines or journals. And while blogs have become quite common, some firms have gone above and beyond to make their blogs “must reads” for their prime targets. Blogs/Online Publications. Blog posts. Many firms have also been built around a best selling book.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96