Marketing Insider Group

DECEMBER 15, 2020

The more content you publish, the more exposure you give your brand. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Every piece of content has the potential to widen your audience.

Ad Building 351

Ad Building Content Marketing Brand Identity Branding 351

Liveintent

MARCH 5, 2020

Publishers are going through an identity crisis. It’s like the world is screaming: “Think like anything but publishers, please, we beg you! It’s like the world is screaming: “Think like anything but publishers, please, we beg you!” ” Why? prison system.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. However, it’s best to add in your own storytelling into the post as well.

Marketing AI 313

Marketing AI Curation Content SERP 313

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Webbiquity

DECEMBER 6, 2022

575,000 tweets published. Affiliate sales support independent publishing. According to the the study, only 55% of B2B marketers are creating blog content. Inside the company, find employees with interesting stories to tell, and share those stories in different formats: blog posts, video, and podcasts.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

OCTOBER 18, 2023

Storytelling in content marketing makes the information more compelling than a bland statement of the facts. What Are the Benefits of Regularly Publishing Journalistic Content? When you publish journalistic content, you’ll quickly notice the following benefits. Such material is concise, informative, credible, and timely.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

ClickDimensions

APRIL 22, 2021

It also ignores that storytelling is an integral part of our cultures and humanity. Data storytelling is no different. What is data storytelling? What is data storytelling? Researchers believe storytelling became part of our culture even before language was fully developed. What are you going to do with the data?

Storytelling 71

Storytelling Television marketing Statistics Impressions 71

Marketing Insider Group

SEPTEMBER 12, 2023

We can create reports, summaries, and basic blog posts in seconds. The Power of Human-Generated Content The art of storytelling is inherently human. AI, with its predictive capabilities, determines the prime times to publish or promote content, based on when your audience is most active. Perfect Timing. Channel Selection.

Marketing AI 281

Marketing AI Distribution Content Marketing Content 281

Writing on the Web

MARCH 19, 2015

Do you use story telling on your blog or website ? Storytelling sells and persuades because it’s an innate skill that has evolved over centuries—something we all know how to do. Storytelling sells and persuades because it’s an innate skill that has evolved over centuries—something we all know how to do. So how do you do this?

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Marketing Insider Group

NOVEMBER 28, 2022

Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. Good marketing today looks a lot more like publishing, requiring a strategy , customer-focus , and great writers , someone to share it and someone to measure the results. The Content Marketing Imperative from Michael Brenner.

Paid Search Agency 328

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 328

ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. To improve your chances of captivating your reader’s attention (and retaining it), you need to publish engaging, legal content that resonates with your audience.

Rules 91

Rules Storytelling Content Distribution 91

nDash

MAY 11, 2022

For this Wednesday Writer Roundup, we have a publishing industry expert, a content strategist, a former graphic arts instructor, and a university health center director. Reading and writing were my earliest pastimes, and I’ve been so lucky to turn those passions into an editorial career in both the traditional and digital publishing spaces.

Design 52

Design Marketing & Strategy Verticals Sample 52

Avitage

MARCH 20, 2012

When you hear the phrase “think like a publisher,” what does this mean to you? Why do you think you should think like a publisher? Perhaps most importantly, what would you do differently if you and your organization were to create content like publishers?

Marketing Management 120

Marketing Management Content Storytelling Vendors 120

Convince & Convert

AUGUST 7, 2014

A constantflurryof pitches and eagerauthors combined with the actual reviewing, editing, formatting, and publishing content makes for a very complex position. And now that content development is such a major part of successful business, the end goal of building a publication filled with wonderful content that their.

Storytelling 161

Storytelling Tips Paper Creativity 161

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more! But how powerful is it really , you ask? Video Marketing Channels 15.

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Keeping a consistent weekly publishing schedule. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. YETI is Going Beyond the Blog Post.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. First Round Review. Autodesk’s Redshift.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Are you experimenting with any new revenue streams? Absolutely.

Storytelling 66

Storytelling Mobile Advertising Advertising Agencies Startups 66

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

MAY 26, 2020

Here are two brand storytelling examples to illustrate the power of opinion. We’re all about data-based storytelling. Storytelling that shows our clients the way to discover a solution to the problems that keep them up at night. Edgy Content Transforms Boring Blogs Into Heroes’ Journeys. So be frank.

Opinions 309

Opinions Content Marketing Lead Ranking Content 309

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

OCTOBER 8, 2013

Why Businesses Need to Become Brand Publishers? In short, businesses need to become brand publishers because the world has changed and our tired, old promotional tactics are no longer working they way they used to. Brands need to become better storytellers and think and act like publishers. What do publishers do?

Brand Identity 100

Brand Identity Branding Mobile Advertising Storytelling 100

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. It All Starts With Audience Development.

Paid Content 64

Paid Content Lead Ranking Cost Per Click Banner Ads 64

ClearVoice

DECEMBER 26, 2018

If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. let us introduce you to 11 of this year’s top blog posts. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). We’re not offended.),

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. One source for blog content creation that you might not have thought of is public relations.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Content Standard

NOVEMBER 11, 2016

Its blog didn’t tell stories, it held news and information about software updates. Fast forward a few years to today, though, and many content marketers are talking about the need for quality storytelling. Storytelling, while content based, still represents a shift in the paradigms of content marketing.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

Marketing Insider Group

MAY 12, 2015

In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. If your blog is talking about problems you’re solving for customers, does you technical support team know about them? The same goes for your internal brand storytelling.

Storytelling 100

Storytelling Brand Identity Branding Ad Building 100

Contently

MARCH 18, 2020

Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Before you pitch, check out the site to see what we’ve published over the years. Marketing blogs are saturated with a lot of generic how-to posts that promise tips and tricks. The Lost Art of the Mid-Range Blog Post.

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Add buttons to your blog posts and other content to make it easy to share on LinkedIn too. Storytelling. You also need to publish great content. LinkedIn is a highly valuable marketing platform for businesses of all sizes.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. If you can’t step outside of this, you’ll be doomed to continue publishing stuff that doesn’t resonate. Content marketing is really storytelling in a more strategic way. Conducing research in your industry and publishing it to support your entire field. We can help.

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

Marketing Insider Group

NOVEMBER 7, 2013

We need to use data-driven insights and business results to show that acting like a publisher will bring more prospects to know, like and trust us enough to buy from us. My message: It’s time to start acting like a publisher. . Create a brand newsroom, content team, publishing group. Content Marketing'

Act-On 100

Act-On Custom Publishing Storytelling B2B Sales 100

Content Standard

FEBRUARY 20, 2024

When MIT published research demonstrating consumers’ preference for AI-generated ad copy over copy created by humans, it raised questions about whether the human touch is necessary at all costs. A heartfelt blog post about overcoming adversity will naturally require a different approach than a product description for a new appliance.

Storytelling 87

Storytelling Transparency Trust Marketing Opinions 87

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. Here are some options for your homepage: Publish customer testimonials that link to more extensive case studies. Add to Your Blog. In 2020, 87% of consumers read local business reviews online.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287